The global ready to drink tea and coffee market is gaining traction due to increasing busy lifestyles of consumers, especially in the developed regions. Ready to drink tea and coffee are packaged products, which can be consumed immediately after purchase. Ready to drink tea and coffee act as instant energy drinks while offering lower calories and antioxidant properties. These beverages contain better-for-you fats and sweeteners, fermented flavours and beneficial botanicals. Market players use fresh and less processed techniques using ingredients such as raw honey, seed milks, and fresh nuts. These beverages moderate the overall caffeine intake by using non-caffeinated elements such as chicory, green coffee extract, and moringa among others. Better-for-you fats, which are commonly used in coffee offer health benefits such as satiety and healthy brain function. Consumers are increasingly avoiding carbonated soft drinks and other sugary sodas, which has pushed players in the market to invest in the development of healthy ready to drink tea and coffee beverages containing fewer calories, and offering positive health benefits.
Ready to drink tea and coffee beverages offer nutritional benefits along with good taste, which is currently driving the thriving market. The growing obesity and increasing lifestyle diseases have encouraged the intake of ready to drink tea and coffee by consumers. The growth of e-commerce with increasing shift of retailers to online platforms drives the growth of this market. The variety of choices available online along with ease of purchase offered by online platforms encourages consumers to buy ready to drink tea and coffee products. The busy and fast paced schedules of consumers, sedentary lifestyle, increasing disposable income, and increasing launch of innovative products by market players drive the growth of this market. There has been an increased demand of these beverages in emerging economies of Asia-Pacific owing to increasing disposable incomes and improving lifestyles. Global players are expanding their business in this region to increase their customer base and improve the geographical outreach.
However, increasing costs of raw materials, and growing consumption of freshly ground coffee are some of the factors hampering the global market.
The global Ready to Drink Tea and Coffee market is segmented on the basis of product, packaging, distribution channel, and geography.
Ready to Drink Tea by Type
By Distribution Channel
Geographically, the global Ready to Drink Tea and Coffee market is categorized into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
On the basis of geography, Asia-Pacific is expected to dominate the global market over forecast period. A significant rise in the health awareness has been registered over the past few years in Australia, China and Japan among others. The sedentary lifestyle coupled with hectic work schedules is encouraging consumers to adopt ready to drink tea and coffee beverages to meet their nutritional requirements. Increasing awareness regarding health benefits of ready to drink tea and coffee beverages, and rising disposable incomes in developing countries of this region augment the market growth in the region. Leading global players are expanding their presence in developing nations of China, Japan, India, Indonesia, and Malaysia to tap the growth opportunities offered by these countries.