The global user generated content platform market was valued at USD 3.01 billion in 2020 and is expected to grow at a CAGR of 27.1% during the forecast period. The constant rise in the demand for high-speed internet connectivity, coupled with the increasing development of live streaming activities, are the few prominent factors that are likely to drive user generated platform industry growth in the upcoming period.
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Likewise, the development of the digital music industry and the growing adoption of the technologies are the further factors that fuel the demand for user generated content platforms market across the globe. The outbreak of COVID-19 affected the global market in several ways, and various companies are striving to continue their business operations in the user generated content platform market. However, the penetration of user generated content is increasing across the globe.
The companies are promoting their visual products or mentions on social media platforms to enable sales & advertisement of their products & services. Thereby, any consumer can become a content creator with the help of smartphones & the internet, and the market acts as a bridge between brands and their spectators as UGC presents a sense of unity & belonging. Therefore, the widespread of coronavirus shows a positive impact on the user generated content platform market.
The user generated content market has shown significant growth in the past few years, supported by the fact that competitors offer a wide range of user generated content platforms with innovations that gain huge popularity among the consumers. Rapid modernization and increasing digital advertising spending power of market players are expected to cater to raising the demand in the global user generated platform market.
For instance, the International Data Corporation (IDC) projected that around 40% of technology spending would offer digital transformations; companies’ expenditure in 2019 is more than USD 2 trillion. Moreover, in 2020 the spending on digital advertising is valued at approximately USD 333 billion, and by 2022, it is expected to reach about USD 518 billion.
Furthermore, an increasing number of mobile internets using customers also supports the user generated platform market growth as they can create their own content and share it on various social sites. For instance, according to Pubmatic, Inc., there are approximately 88.8 percent mobile internet customers around the globe in 2021, and it is likely to grow to 89.5 percent by 2022. Therefore, these factors may foster the global user generated content platform market growth in the approaching years.
The market is primarily segmented on the basis of product, end-use, and region.
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The audio & video (including live stream) segment is the largest contributor of revenue in the international user generated content platform industry in 2020 and is likely to retain its supremacy in the forthcoming period. Owing to its user generated video content gains a huge consumer base because it offers a complete outlook of the products and raises the reliability of the brands.
Video content presents massive potential to their consumers as they can share the watched or suggested videos on social media platforms. The user generated video-content on social media platforms is expected to engage more than other user generated content platforms.
For instance, InMobi- India-based mobile advertising company’s content platform designed its test monetization in January 2021. It is the mobile-first platform that facilitates publishers, brands, and developers for engaging customers with the help of contextual mobile advertising. Therefore, these factors lead to the dominancy of the segment in the market.
The enterprise segment is projected to spot the leading position in the international market. Factors such as increasing adoption of the user generated content for marketing activities & product advertisement, the growing number of messaging and social media platforms fuel the market growth. In addition, the rising number of promotional activities by the enterprises also reflects the segment growth.
For instance, in August 2021, McDonald got around 4.1 million followers on Instagram, and nearly 214 posts contained both user generated photos and videos. The main target of a brand is to perform promotional activities of its products on social media platforms.
In addition, the rising trend of sharing user generated photos and videos among the population creates them as the major creator. For instance, approximately 350 million images are uploaded on Facebook every day, more than 500 million tweets and videos, and photos are shared on Twitter and Instagram, respectively. Consequently, these factors may fuel the segment growth in the forthcoming period.
Geographically, North America is the largest contributor in terms of revenue in the global market owing to the large consumer base in the region, along with the existence of well-established ICT solution providers. North America is characterized as the biggest trader of content platform providers such as Pancake Laboratories, Inc., Taggbox.com, and Pixlee Inc., which reflects the growth of the regional market.
Moreover, the increasing number of vendor’s strategic development like acquisitions & mergers, and various video promotional or advertising organizations is further paving the path for the user generated application market growth. For instance, a U.S.-based content delivery network (CDN) services provider- Akamai Technologies, declared the company’s acquisition of Exceda in November 2019. This strategic move of Akamai Technologies is taken to expand the firm’s foothold in the North American region.
Moreover, Asia Pacific is expected to project the highest CAGR in the global user generated content platform industry in the future scenario. Factors such as the rising proliferation of smartphones and tablets and the growing influence of the social networking sites, mainly in emerging nations, such as India, South Korea, Singapore, and China, are impelling the market growth.
In addition, rapid technological advancements, as well as growing tech-savvy customers and rising AV platforms fuel the adoption of the user generated content platform across the APAC. For instance, an international news organization, Reuters, declared the development of the company’s user generated content offering for the Reuters News agency customer in Asia Pacific, Europe, Middle East, & Africa, and Latin America in May 2020.
Some of the Major Players operating in the global market include Adobe Experience Manager, CrowdRiff, Bazaarvoice, Monotype Imaging Holdings Inc., Olapic, Inc., Pancake Laboratories, Inc., Photoslurp S.L., Pixlee, Stackla, TINT, TurnTo, Wyng, and Yotpo.
Market size value in 2020
USD 3.01 billion
Revenue forecast in 2028
USD 20.30 billion
27.1% from 2021 - 2028
2016 - 2019
2021 - 2028
Revenue in USD billion and CAGR from 2021 to 2028
By Product, By End-Use, By Region
North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Adobe Experience Manager, CrowdRiff, Bazaarvoice, Monotype Imaging Holdings Inc., Olapic, Inc., Pancake Laboratories, Inc., Photoslurp S.L., Pixlee, Stackla, TINT, TurnTo, Wyng, and Yotpo