Smoothies Market Projection $28.01 Billion By 2032, CAGR 9.6%

Smoothies Market Size Worth $ 28.01 Billion By 2032 | CAGR: 9.6%

The smoothies market size is expected to reach USD 28.01 billion by 2032, according to a new study by Polaris Market Research. The report “Smoothies Market Share, Size, Trends, Industry Analysis Report, By Product (Fruit-based, Dairy-based); By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The convergence of health and convenience trends propels the global surge in smoothie consumption. With consumers placing a greater emphasis on healthier lifestyles, smoothies emerge as a convenient and nutritious choice, combining fruits, vegetables, and often protein-rich supplements. The increasing recognition of the significance of a balanced diet and the demand for easily accessible nutrition on the go are anticipated to boost the appeal of smoothies as a swift and straightforward means to fulfill nutritional objectives.

As individuals become more mindful of their dietary decisions, there is an increased demand for convenient and nutritious food and beverage choices. Smoothies, incorporating a mix of fruits and vegetables and frequently supplemented with additives, address this demand by providing a swift and enjoyable means of consuming essential nutrients. Smoothies have seamlessly become part of mainstream consumer preferences, evident in their widespread availability at cafes, juice bars, and as pre-packaged items in grocery stores.

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Market participants are actively targeting consumers who prioritize health-conscious and nutrient-rich options for their infants and toddlers. In January 2023, Serenity Kids, a notable brand specializing in shelf-stable baby and toddler food, introduced four novel varieties of Dairy-Free Smoothie + Protein pouches. These pioneering baby food products marked the first in the market to include protein sourced from grass-fed collagen. Available in innovative flavors like Berry Butternut, Sweet Potato Spice, Pumpkin Spice, and Carrot & Beet, each pouch provides high-quality and nutrient-rich options for the well-being of babies and toddlers.

Smoothies Market Report Highlights

  • Fruit based smoothies segment held the largest share, as they are the preferred choice due to their optimum quantity of vitamins, ant-oxidants, and minerals  
  • Restaurants segment is expected to grow at the fastest rate, owing to the emergence of quick-service restaurants and juice points
  • North America dominated the market due to awareness of health and the presence of diet restaurants
  • The global players include Barfresh Food Group, Bolthouse Farms, Ella’s Kitchen, Innocent Ltd, Jamba Juice, Maui Wowi Hawaiian Coffees & Smoothies, Smoothie King, Suja Juice, Tropical Smoothie Café, and The Smoothie Company

Polaris Market Research has segmented the smoothies market based on product, distribution channel, and region:

Smoothies Market, Product Outlook (Revenue - USD Billion, 2019 - 2032)

  • Fruit-based
  • Dairy-based
  • Others

Smoothies Market, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

  • Restaurants
  • Smoothie Bars
  • Supermarkets & Convenience Stores
  • Others

Smoothies Market, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Smoothies Market Report Scope

Report Attributes


Market size value in 2024

USD 13.47 billion

Revenue Forecast in 2032

USD 28.01 billion


9.6% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments Covered

By Product, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Key Companies

Barfresh Food Group, Inc., Bolthouse Farms, Ella’s Kitchen Ltd, innocent ltd, Jamba Juice LLC, Maui Wowi Hawaiian Coffees & Smoothies, Smoothie King, Suja Juice, Tropical Smoothie Café, The Smoothie Company


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