Brain Health Supplements Market Size, Share, Trends, Industry Analysis Report
By Product (Natural Molecules, Herbal Extract, Vitamins & Minerals), By Application, and By Region -Market Forecast, 2025 - 2034
- Published Date:Oct-2025
- Pages: 114
- Format: PDF
- Report ID: PM2473
- Base Year: 2024
- Historical Data: 2020 - 2023
Overview
The global brain health supplements market size was valued at USD 10.86 billion in 2024. The market is projected to grow at a CAGR of 13.06% during 2025 to 2034. Key factors driving demand for brain health supplements include an aging global population and increased mental health concerns like stress and anxiety.
Key Insights
- The natural molecule segment accounted for the largest revenue share in the global market in 2024. This growth is attributed to an increase in the aging population and increased consumer preference for natural and clean-label ingredients.
- The memory enhancement segment dominated the revenue share in 2024 due to increased public awareness of mental health and stress.
- North America led the brain health supplements market in 2024, due to the rising issues related to mental health among people.
- Asia Pacific is expected to hold a significant market share in the global brain health supplements market throughout the forecast period due to the rising aging population and growing disposable income.
Industry Dynamics
- The increasing demand for brain health supplements globally is mainly propelled by a surge in R&D activities in herbal constituents.
- The rise in prevalence of brain diseases such as Alzheimer’s, dementia, and brain tumors is also anticipated to increase demand for Brain Health Supplements.
- The rise in the elderly population across the globe, especially in countries such as South Korea and Japan, is creating a lucrative market opportunity.
- Safety concerns and lack of proven efficacy may hamper the market growth.
Market Statistics
- 2024 Market Size: USD 10.86 Billion
- 2034 Projected Market Size: USD 37.01 Billion
- CAGR (2025-2034): 13.06%
- North America: Largest Market Share
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Brain health supplements are organic complexes that positively impact the brain. These supplements are available in herbal extracts such as tablets, powders, and capsules. These supplements provide benefits such as improving memory, motivation, innovation, and alertness in individuals. Brain health supplements are natural concentrates that are also recognized to aid depression, insomnia, anti-aging, and anxiety. These supplements improve an individual's attention and focus.
The outbreak of the COVID-19 pandemic has positively impacted the growth of the brain health supplements market. There has been a surge of demand for such products, majorly due to the weakening of the mental and emotional state. However, due to the global lockdown, there had been a disruption in obtaining raw materials and the supply of finished products, affecting the supply chain. Moreover, several countries also enforced a ban on importing and exporting such raw materials, thereby hampering the production of brain health supplements.
The adoption of these supplements has seen a surge in recent years among the millennials and senior population in the United States, which is anticipated to grow over the forecast period. This is due to increasing awareness and health-consciousness among the people of the U.S. These supplements have also enhanced people's focus and helped mental wellbeing by relieving stress.
Industry Dynamics
Growth Drivers
The increasing demand for brain health supplements globally, is mainly propelled by a surge in R&D activities in herbal constituents. Organic medications or supplements provide various medicinal benefits. Therefore, the increase in the number of critical players producing herbal brain health supplements products is influencing the growth of the market. Furthermore, the rise in prevalence of brain diseases such as Alzheimer’s, dementia, and brain tumors is estimated to influence the growth of this market. According to a recent study issued by the World Health Organization (WHO), it was testified that nearly around 55 million people were detected with dementia globally in 2021, which further mentions that there are almost 10 million new cases noticed yearly.
The rise in the elderly population stipulates the growth of the brain health supplement market, owing to the prevalence of Alzheimer’s and dementia among elderly individuals. As per the data by the Population Reference Bureau report, “Aging in the United States,” 2019, the number of Americans in the age group of 65 and above is likely to increase to over 100 million by 2060. Further, based on a market study published by Global Burden of Disease (GBD) and the Institute of Health Metrics and Evaluation (IHME), by 2018, about 10.7% of the overall population was projected to suffer from a mental disorder. Among these, depression cases were in large number.
Report Segmentation
The market is primarily segmented based on product, application, and region.
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By Product |
By Application |
By Region |
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Product Insight
The natural molecule segment accounted for the largest revenue share in the global market in 2024. This growth is attributed to an increase in the aging population and increased consumer preference for natural and clean-label ingredients. This drove market manufacturers to concentrate on including organic content in their products. For instance, Reckitt Benckiser Group plc, in April 2019, introduced Neuriva, which boosts cognitive health and an amalgamation of two natural and GMO-free ingredients, such as plant-sourced Sharp Phosphatidylserine (PS) and Neurofactor.
Application Insight
The memory enhancement segment dominated the revenue share in 2024 due to increased public awareness of mental health and stress. The growing aging population and rising mental disorder among these population further propelled the segment dominance. The increasing awarness among parents about mental health and memory enhancement also fueled them to purchase brain health supplements for their children, which contributed to the segment's prominance.
Regional Insight
North America led the brain health supplements market in 2024. This is due to the rising issues related to mental health and the high demand for nutritional supplements. In April 2020, according to the U.S. National Library of Medicine, approximately 75% of U.S. adults consumed nutritional supplements that include vitamins, minerals, and herbal ingredients, which also helped improve the brain's health, stimulate energy, and perform. This, in turn, leads to an increase in the market demand for brain health supplements in the U.S. Moreover, an increase in the prevalence of brain diseases, a rise in consciousness about neural disorders, and a established healthcare infrastructure in the region contributed to market dominance.
Asia Pacific is expected to hold a significant market share in the global brain health supplements market throughout the forecast period due to the rising aging population and growing disposable income. People with high disposable income in the region are increasingly purchasing brain health supllements from themselves and their children to enhnace attention & focus as well as memory. The growing incidence of stress in countries such as Japan and South Korea, driven by long wotking hours is also propelling the demand for brain health supplements. Moreover, the high aging population in many parts of the region is contributing to an increase in market revenue.
Competitive Insight
Some of the major players operating in the global market include Accelerated Intelligence Inc, AlternaScript LLC, Aurobindo Pharma Limited (Natroll, LLC), HVMN Inc, Intelligent Labs, KeyView Labs, Inc, Liquid Health, Inc, Natural Factors Nutritional Products Ltd, NOW Foods, Onnit Labs, LLC, Peak Nootropics, Purelife Bioscience Co., Ltd, Quincy Bioscience, LLC, Reckitt Benckiser Group plc, and Teva Pharmaceutical Industries Ltd.
Recent Developments
In June 2020, Elysium Health, Inc. collaborated with the University of Oxford and unveiled a longevity supplement for brain health in the market. The product is comprised of a formulation of specific B vitamins clinically developed to slow brain atrophy and age-related memory loss. It also includes a powdered omega-3 lysine complex with improved bioavailability to enhance the effectiveness of the B-vitamin complex and an anthocyanin-rich bilberry extract to offer complementary cognitive benefits.
Brain Health Supplements Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 10.86 Billion |
| Market size value in 2025 | USD 12.26 Billion |
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Revenue forecast in 2034 |
USD 37.01 Billion |
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CAGR |
13.06% from 2025 - 2034 |
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Base year |
2024 |
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Historical data |
2020 - 2023 |
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Forecast period |
2025 - 2034 |
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Quantitative units |
Revenue in USD Billion and CAGR from 2025 to 2034 |
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Segments covered |
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Regional scope |
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Key companies |
Accelerated Intelligence Inc, AlternaScript LLC, Aurobindo Pharma Limited (Natroll, LLC), HVMN Inc, Intelligent Labs, KeyView Labs, Inc, Liquid Health, Inc, Natural Factors Nutritional Products Ltd, NOW Foods, Onnit Labs, LLC, Peak Nootropics, Purelife Bioscience Co., Ltd, Quincy Bioscience, LLC, Reckitt Benckiser Group plc, and Teva Pharmaceutical Industries Ltd. |
FAQ's
• The global market size was valued at USD 10.86 billion in 2024 and is projected to grow to USD 37.01 billion by 2034.
• The global market is projected to register a CAGR of 13.06% during the forecast period.
• North America dominated the market in 2024.
• A few of the key players in the market include Accelerated Intelligence Inc, AlternaScript LLC, Aurobindo Pharma Limited (Natroll, LLC), HVMN Inc, Intelligent Labs, KeyView Labs, Inc, Liquid Health, Inc, Natural Factors Nutritional Products Ltd, NOW Foods, Onnit Labs, LLC, Peak Nootropics, Purelife Bioscience Co., Ltd, Quincy Bioscience, LLC, Reckitt Benckiser Group plc, and Teva Pharmaceutical Industries Ltd.
• The natural molecule segment dominated the market revenue share in 2024.
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