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christmas decoration market

Christmas Decoration Market Share, Size, Trends, Industry Analysis Report, By Product Type (Lights, Ornaments); By Application; By Region; Segment Forecast, 2022-2030

  • Published Date: Nov 2022
  • Pages: 115
  • Format: PDF
  • Report ID: PM2761
  • Base Year: 2021
  • Historical Data: 2018-2020

Report Summary

The global Christmas decoration market was valued at USD 5.52 billion in 2021 and is expected to grow at a CAGR of 3.54% during the forecast period.

The significance of the Christmas holiday and customers' desire to spend money on Christmas decorations are two factors fueling the demand for Christmas decorations. Rapid urbanization, rising population, rising per capita income, rising disposable income, and globalization propel the worldwide Christmas decorations industry forward.

Christmas Decoration Market Size
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Furthermore, Christmas decorations are widely available in many retail stores and local markets, making them more accessible to buyers and increasing sales. Social media trends, as well as the proliferation of e-commerce, are driving market expansion for these Christmas décor goods. People following the current trends on social media start seeking these things and purchasing them through e-commerce websites, driving market demand.

Christmas is a season of joy and celebration for a large portion of the world's population. There are many things to look forward to, whether for religious reasons, family time, exchanging gifts, or simply time off from work. Placing decorations is one significant approach that people exhibit and enhance this holiday spirit. Christmas trees, lights, and nativity scenes are just a few decorations that add a festive feel to any space, whether at home, the office, or in the neighborhood.

China was by far the largest provider of holiday decorations in 2020. In actuality, China produced practically all of the Christmas decorations sold worldwide. Exports of Christmas tree lights are the same. However, Cambodia also made a respectable contribution. Naturally, Christian nations were the biggest importers of these goods, with the United States taking the lead. Germany, Canada, and the UK were all significant importers as well. The Nordic nations are significant producers and exporters of Christmas trees within Europe.

In 2020, Britannica stated that Denmark distributed its trees around the continent. A sizable portion of Danish Christmas tree shipments went to Germany. The budgets of consumers worldwide reflect the value of Christmas decorations. The most expensive holiday expenses are decorations, followed by food and gifts. According to one estimate, homeowners in Cameroon spent an average of 69% of their whole Christmas on decorations in 2021. The average Canadian home spent even more on Christmas decorations than on holiday fare in the same year.

Any of the many ornamental designs utilized during the Christmas season is referred to as a Christmas decoration. The traditional Christmas colors are heart red, white, and pine green (evergreen). Popular metallic colors include gold, silver, and others. Christmas decorations include a variety of objects, such as Christmas trees, candles, Christmas balls, Christmas lights, stars, ribbons, candy canes, garlands, stockings, and snow globes. Christmas décor, which enlivens and brightens the surroundings, heightens the setting's appeal. With a huge selection of distinctive and eye-catching decor items, the market for Christmas lights and decorations is very large.

The COVID-19 epidemic has had a significant influence on the world market for Christmas Decorations. The coronavirus pandemic's current shutdown is just temporary; everything will return to normal in the fall and winter, but it will still have an influence on the market for Christmas decorations.  This crisis has resulted in a reduction in consumer disposable money, which will somewhat lessen the demand for Christmas decorations. However, because of concerns about safety, customers are gravitating more toward online sales platforms, driving up demand through e-commerce distribution networks. Players in the Christmas decorations market will be able to take advantage of attractive prospects and prevent losses by strengthening their online presence and enhancing distribution networks.

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Industry Dynamics

Growth Drivers
The market is expanding due to rising trends and urbanization in society. The popularity of trends contributes to the market expansion of these Christmas decorating goods. Furthermore, because of the inexpensive cost of raw materials and labor, these items may be mass-produced and exported, which also propels the growth of the market. Furthermore, the technological hurdles to these items are low, promoting the expansion of the global market.

However, one of the restrictions connected with the expansion of this sector is the festival's seasonality. Although, the robust economies of these regions, as well as the rise in consumer per capita income, tend to flourish the market. Furthermore, important global areas import a great number of ornamental items. Furthermore, a variety of locally produced ornamental objects are accessible at large retail shops and local markets. Technological developments in Christmas lights and Christmas decorations are also fueling industry expansion.

Contrarily, businesses competing in the global market are concentrating on technical advancements, introducing fresh styles to draw in clients, and implementing numerous upgrades in a way that raises the quality and lowers the price. The global market is benefiting from all these efforts by providing lucrative opportunities. Additionally, because of the fierce competition, marketers continually work to differentiate their products from those of their competitors, which helps the market flourish.

Report Segmentation

The market is primarily segmented based on product type, application, and region.

By Product Type

By Application

By Region

  • Lights
  • Ornaments
  • Residential
  • Commercial
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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Lights segment is expected to witness the fastest growth

Christmas lighting, also known as fairy lights, festive lighting, or string lighting, is illumination that is frequently used to decorate for Christmas celebrations and is frequently on display during the Christmas season, including Advent and Christmastide. A Christmas ornament is also any of the different types of adornment used during the holiday season and the Christmas season. Evergreen (pine) green, snow-white, and crimson hearts are the traditional holiday hues.

Along with various steel colors, gold and silver are also often used. Santa Claus, Father Christmas, Baby Jesus, and the megastar of Bethlehem are common images found on Christmas decorations. The house's Christmas decorations could help people remember special occasions. Each Christmas ornament has a unique tale, allowing the family to commemorate special occasions and look back on travels, pastimes, hobbies, and interests. Every family's Christmas tree tells a particular, lovely tale that is dear to them. Collections of traditional ornaments are passed down through the generations.

Residential accounted for significant market share in 2021

Residential sector held a major share of the market. It is primarily because of deep-rooted culture and traditions among Christians. A strong economy, the large availability of substitutes along with uprising trends have prompted the growth of the segment as people want to have their personal contributions towards Christmas. Thus, the growth of the residential sector is going to propel the market.

The demand in Europe region witnessed significant growth

Europe held the most dominant position in the market, in 2021. For instance, Romania has a market share in Europe for Christmas decorations. Christmas celebrations and shopping for beauty products begin earlier in this country than in other countries. Furthermore, after Romania, the United Kingdom has the largest share of this market. They also spend a lot of money during the Christmas season, which lasts until the New Year. Plants like Holly, Ivy, and Mistletoe are widely used as decorations and can be found everywhere. Lights are in high demand in major cities, and they get bigger and better yearly. Thousands of people gather to watch the switch on, which contributes to the annual increase in demand for lights and decorations.

Furthermore, as one of the most popular places for Christmas celebrations, Finland and Austria are expected to grow even more in this market. Fox tourism states that Finland decorates cities and even villages with lights and beautification items, which has become one of the factors attracting even more visitors. Every year, more tourists visit Finland during the Christmas season, increasing demand in the market and tourism industry of Finland.

Furthermore, it was stated that Germany is well known for its Christmas celebrations, where all kinds of decorations are available; additionally, the tradition of putting up a Christmas tree originated only in Germany.

Competitive Insight

Some of the major players operating in the global market include Amscan, Balsam Hill, Barcana, Crab Pot Trees, Crystal Valley, Hilltop, Huizhou Changqingshu, Jinan Xinyuan, Roman, Ruian Shengda, Shantou Chengha, Shenzhen Shujie, Taizhou Yangguangshu, Tree Classics and Yuyao Jiasen.

Recent Developments

  • Christmas Decorators are the leading company in the United Kingdom for the design and installation of automated festive lighting, offering both standard and customized customer propositions.

Christmas Decoration market Report Scope

Report Attributes

Details

Market size value in 2022

USD 5.70 billion

Revenue forecast in 2030

USD 7.53 billion

CAGR

3.54% from 2022 - 2030

Base year

2021

Historical data

2018 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD billion and CAGR from 2022 to 2030

Segments Covered

By Product Type, By Application, By Region.

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key Companies

Amscan, Balsam Hill, Barcana, Crab Pot Trees, Crystal Valley, Hilltop, Huizhou Changqingshu, Jinan Xinyuan, Roman, Ruian Shengda, Shantou Chengha, Shenzhen Shujie, Taizhou Yangguangshu, Tree Classics and Yuyao Jiasen.

Key Take-Away
Polaris Market Research
Global Christmas Decoration Market Size, Share & Growth Analysis Report, 2022-2030