Global Dry Mouth Relief Market Size, Share & Growth Analysis Report, 2023-2032
Global Dry Mouth Relief Market Size, Share & Growth Analysis Report, 2023-2032

Dry Mouth Relief Market Share, Size, Trends, Industry Analysis Report, By Product Type (Mouthwash, Spray, Gel, Lozenges, and Others); By Drug Type; By Distribution Channel; By Region; Segment Forecast, 2023 – 2032

  • Published Date:Dec-2023
  • Pages: 116
  • Format: PDF
  • Report ID: PM4103
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global dry mouth relief market was valued at USD 2.48 billion in 2022 and is expected to grow at a CAGR of 6.3% during the forecast period.

The rising adoption of radiotherapy and chemotherapy for cancer treatment and increasing use of prescribed medications all over the world along with the rising incidences of dry mouth and various associated diseases like Sjogren’s syndrome, are among the leading factors driving the global market growth. In addition, the surge in the need and demand for sugar-free chewing gums, saliva substitute gels, lozenges, and mouthwashes and emphasis on maintain good oral hygiene that led to the adoption of dry mouth products which promotes overall oral health and relieve symptoms as well, are further anticipated to boost market growth over the years.

Dry Mouth Relief Market Size

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  • For instance, in August 2022, Elevate, announced the launch of its new Allday Dry Mouth Gel, the latest addition to their Oral Care and oral moisturizing product line. The newly developed gel helps combat dry mouth in a more effective manner than other moisturizing oral product, as it uses a special mucoadhesive hydrogel which help to relive xerostomia symptoms.

Oral sprays are widely used or utilized for dry mouth relied treatment in an effective manner due to its ability to provide immediate and quick relief from various dry mouth symptoms and are gaining huge traction because of their portability and easy to use, as they come in compact bottles that can be easily carried in a purse or even in a pocket allowing users to get instant relief whenever needs.

Dry Mouth Relief Market Size

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However, lack of awareness among individuals about the potential impact and condition of their health and available treatment options and high-cost associated with dry mouth relief products that could deter price-sensitive consumers, are likely to hamper global market growth.

Industry Dynamics

Growth Drivers

  • Increasing prevalence of chronic disorders and autoimmune disorders boosting the market growth

There has been substantial increase in the prevalence of various chronic disorders including diabetes, HIV/AIDS, Parkinson’s diseases, autoimmune disease, and Sjogren’s syndrome, among others which significant results in dry mouth conditions and leading to greater demand and need for dry mouth relief products, are the factors positively influencing the global dry mouth relief market growth in the recent years.

  • For instance, according to a report by National Health Council, more than 133 million people in the United States are affected by some type of chronic diseases that represents over 40% of the country’s total population and the number was projected to reach an estimated 157 million people by 2020.

Report Segmentation

The market is primarily segmented based on product type, drug type, distribution channel, and region.

By Product Type

By Drug Type

By Distribution Channel

By Region

  • Mouthwash
  • Spray
  • Gel
  • Lozenges
  • Others
  • Over-the-counter
  • Prescribed
  • Pharmacies
  • Supermarket & Hypermarket
  • E-commerce Channels
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Product Type Analysis

  • Mouthwash segment accounted for the largest market share in 2022

The mouthwash segment accounted for the largest market share. The growth of the segment market is highly attributed to widespread use by individuals because of the ability to provide immediate relief from dry mouth symptoms through moistening the oral cavity and easy availability of different types of mouthwash formulations including fluoride-enriched, natural, and alcohol-free options.

The spray segment is projected to grow at highest growth rate during the course of study period, mainly due to their rising popularity among individuals as they are easy to carry and use on the go and offers a highly convenient way to relieve dry mouths symptoms very quickly as compared to other options available in the market.

By Drug Type Analysis

  • Prescribed segment held the maximum market share in 2022

The prescribed segment held the majority market share in terms of revenue in 2022, which is majorly driven by large number of patients visit to hospitals and clinics were healthcare professionals prescribe treatments and medications for dry mouth to patients undergoing several certain dental procedures including root canal therapy. In addition, various healthcare professionals worldwide are increasingly focused on personalized medicine that tailor to dry mouth relief prescriptions to each patient's specific needs and underlying causes, which in turn, influencing the segment market growth.

The over-the-counter segment is expected to register highest growth rate over the forecast period, on account of increasing demand for over-the-counter drugs for dry mouth like saliva substitute, lozenges, toothpastes, and mouthwashes, among others because of their cost-effectiveness and easier availability compared to prescribed drugs.

By Distribution Channel Analysis

E-commerce channels segment is expected to witness highest growth

The e-commerce channels segment is expected to witness highest growth during the forecast period, that is mainly attributed to rapid emergence of various healthcare pharmacies across the globe offering wide range of benefits and advantageous features including higher convenience, wide product selection from different brands, complete product information and reviews, easy accessibility, and convenient payment methods, and many others. Also, the growing proliferation of smartphones and mobile apps that have made it even easier for consumers to shop for dry mouth relief products, contributing to the market growth.

  • For instance, according to a recent report, the number of smartphone users in the world currently stood at 6.92 billion which accounting for more than 85% of world’s population, and the number of smartphones globally is likely to reach 7.33 billion by 2025.

Regional Insights

  • North America region dominated the global market in 2022

The North America region dominated the global market. The regional market growth is highly attributable to growing prevalence of xerostomia and various associated diseases and rapid increase in region’s geriatric population who are more prone to such kind of health issues. Additionally, the growing people interest in natural and holistic remedies that led to the development of dry mouth relief products with organic and natural ingredients, are further likely to gain traction among consumers seeking for alternative and chemical-free options.

  • For instance, as per a report published by the United States Census Bureau in 2023, the total share of U.S population aged 65 years or above grew by 5 times faster than the total population, and reached 55.8 million people or 16.8% of the population of the United States in 2020.

The Asia Pacific will grow at rapid pace, owing to region’s rapid rate of urbanization and industrialization that led to greater consumption of processed food & beverages that could contribute to dry mouth and increasing disposable income of middle-class population in the region that makes them able to invest in products enhancing their quality of life including dry mouth relief.

Key Market Players & Competitive Insights

The dry mouth relief market is highly fragmented in nature with the presence of several regional or global market players. Key market players are heavily investing in R&D activities to develop innovative products with long-lasting effects, advanced formulations, and inclusion of organic ingredients, that makes them competitive in the market.  

Some of the major players operating in the global market include:

  • Acacia Pharma
  • Colgate-Palmolive
  • Dr. Fresh
  • Hikma Pharmaceuticals PLC
  • Johnson & Johnson Services Inc.
  • Lupin Pharmaceuticals Inc.
  • Mission Pharmacal Company
  • Parnell Pharmaceuticals Inc.
  • Prestige Consumer Healthcare Inc.
  • Procter & Gamble
  • Sanofi
  • Sun Pharmaceuticals Industries Ltd.
  • Wisconsin Pharmacal Company
  • Xlear

Recent Developments

  • In May 2023, Rapid Dose introduced lidocaine strip & dissolving dry mouth in the Canada. The newly launched treatment based on the QuickStrip technology that is also used in XyliStripm to treat xerostomia.
  • In September 2021, ICPA Health introduced new Wet Mouth, a new saliva product substitute for treating the individuals that are suffering from the xerostomia. It contains sodium carboxy-methyl cellulose that helps to improve the oral lubrication in the mouth and is an easy solution for overcoming the dry mouth.

Dry Mouth Relief Market Report Scope

Report Attributes


Market size value in 2023

USD 2.63 billion

Revenue forecast in 2032

USD 4.58 billion


6.3% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments covered

By Product Type, By Drug Type, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


Report customization as per your requirements with respect to countries, region and segmentation.