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earthen plasters market

Earthen Plasters Market Share, Size, Trends, Industry Analysis Report, By Type (Iron, Calcium, Magnesium, Silicates, and Aluminum), By Application (Walls, Roofs, Masonry, Agriculture, and Others), By Region; Segment Forecast, 2022 - 2030

  • Published Date: Jan 2022
  • Pages: 110
  • Format: PDF
  • Report ID: PM2181
  • Base Year: 2021
  • Historical Data: 2018 - 2020

Report Summary

The global earthen plasters market was valued at USD 86.1 million in 2021 and is expected to grow at a CAGR of 3.4% during the forecast period. The primary driving factors of the earthen plasters market include the advantages offered by clay plasters over the natural plasters and the growth in the residential, commercial, and industrial construction activities across the globe. Furthermore, the rising demand for green buildings is predicted to drive the growth of the earthen plasters market in the coming years. Green buildings are structures that are resource-efficient and environmentally responsible. Clay plaster is natural, affordable, and durable. These properties make clay plasters an excellent choice of material for green buildings. Additionally, the growth in the demand for green products is expected to influence the use of earthen coverings.

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Various government authorities globally are creating awareness regarding green buildings. For instance, EC (European Commission) started a green building program that gives recognition to companies who are committed to this initiative. Further, the US Green Building Council ensures that buildings utilize green materials for construction activities through a green building program called LEEDS. Furthermore, various organizations architects globally are spearheading the use of natural products for construction purposes. Therefore, the rising number of product developments is further anticipated to provide huge growth opportunities to the global earthen plasters market.

The outbreak of the COVID-19 had a negative influence on the overall earthen plasters market in 2021 as the construction activities were almost halted during the outbreak, which hindered the industry growth. The pandemic negatively impacted the overall economy across the globe. With a fast pace of growth, it has affected the supply chain. Furthermore, trade barriers across regions are further challenging the demand-supply outlook. As the governments across regions announced total lockdown, major operation facilities of industry players were shut. Due to lockdown, the overall production is adversely affected. However, the industry is anticipated to recover quickly after the pandemic.

Earthen Plasters Market 2030

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Industry Dynamics 

Growth Drivers
The major factor driving the growth of the industry globally is the advantage that clay plasters have over natural plasters. Earthen coverings are environment friendly, affordable, durable, practical, and much easier to repair. It can be used instead of paint for the decoration of interior ceilings and walls. Earthen plasters do not contain any VOCs (Volatile Organic Compounds) and are non-toxic. They further improve the customer’s health. Earthen coverings are made from pure clays & aggregates along with coloring that comes from ochre mineral pigments and natural oxides. It further contains borax which is a natural anti-molding agent. These plasters help in controlling indoor air quality and climate. This helps in preventing the growth of bacteria and mold.

Clay plaster emits a negative charge when it meets water. These negative ions help humans in absorbing oxygen. It further helps in counteracting positive ions & charges that are emitted by certain electronics and plastics. Furthermore, all earthen plaster is generally fire retardant. Moreover, various ranges of clay plasters are available with which people can create wall textures such as rugged finishes including shredded straw, recycled color glass, and mica chips along with marble smooth and soft suede textures. These advantages of clay plasters are anticipated to drive the growth of the industry.

Report Segmentation

The market is primarily segmented on the basis of type, application, and region.

By Type

By Application

By Region

  • Iron
  • Calcium
  • Magnesium
  • Silicates
  • Aluminum
  • Walls
  • Roofs
  • Masonry
  • Agriculture
  • Others
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Spain, Netherlands, Austria)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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Insight by Type

The Aluminum segment is both the leading and fastest-growing segment of the global earthen plasters market with a progressive CAGR in the approaching years. The growth of the segment can be attributed to the advantages offered by the product. Aluminum helps in stabilizing clay minerals by reducing critical coagulation concentration, water uptake, clay swelling, clay dispersion and further increases micro aggregation. The presence of aluminum provides a positive effect on the physical properties of soil, promotes aggregate stability, porosity, hydraulic conductivity, and permeability.

Insight by Application

The wall segment is recorded with the largest share in 2021 and is expected to lead the industry in the forecasting years. The growth of the segment can be attributed to the benefits offered by earthen coverings, such as protection to the structure as well as it comes in a wide range of textures. The rising demand for earthen coverings in-wall applications is further projected to propel the growth of the segment.

The roof segment is projected to witness the fastest growth in the global industry. High ceilings generally waste a lot of energy. The earthen coverings are breathable and do not need an extra vapor barrier. They further have excellent insulation performance. Moreover, earthen coverings are free of toxins and are easy to process. These advantages are expected to drive market growth globally. Masonry segment is also anticipated to exhibit a progressive growth in coming years on account of rising focus towards environment-friendly/natural products for construction purposes.

Geographic Overview

Asia Pacific garnered the largest revenue share in the global market in 2021. Such a huge share is primarily attributed to the large consumer base along with the rising per capita income and expenditure on construction activities across the region. Both of these factors support themselves proportionally in order to boost the growth of the market. Further, the increasing consumer spending in emerging nations such as China and India is expected to drive the growth of the market in the region. According to Trading Economics, consumer spending in India increased to INR 17,836.11 Billion in July 2021 from INR 14,945.24 Billion in July 2020.

Moreover, North America is expected to grow at a progressive CAGR in the approaching years. The growth of the segment can be attributed to the growing demand for the product from various application sectors such as masonry, roofs, and walls, among others. The market in the region is characterized by the presence of key market players.

Competitive Insight

Some of the major players operating the global market include American Clay Enterprises LLC, Armourcoat Limited, Clay.lt., ClaytechBaustoffeAusLehm, Clayworks, Conluto, Earth Plaster Pvt Ltd, JBR Coatings and Insulations, LimeStrong Artisan, Mike Wye & Associates Ltd, Studio Momo, Tierrafino B.V, Uku Pure Earth.

Earthen Plasters Market Report Scope

Report Attributes


Market size value in 2021

USD 86.1 million

Revenue forecast in 2030

USD 115.3 million


3.4% from 2022 - 2030

Base year


Historical data

2018 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million and CAGR from 2022 to 2030

Segments covered

By Type, By Application, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Key Companies

American Clay Enterprises LLC, Armourcoat Limited, Clay.lt., ClaytechBaustoffeAusLehm, Clayworks, Conluto, Earth Plaster Pvt Ltd, JBR Coatings and Insulations, LimeStrong Artisan, Mike Wye & Associates Ltd, Studio Momo, Tierrafino B.V, Uku Pure Earth

Key Take-Away
Polaris Market Research
Earthen Plasters Market Size Global Report, 2022 - 2030