Hair Wigs and Extensions Market Size, Share, Trends, & Industry Analysis Report
By Product (Wigs and Extensions), By Hair Type, and By Region -Market Forecast, 2025 - 2034
- Published Date:Sep-2025
- Pages: 119
- Format: PDF
- Report ID: PM2800
- Base Year: 2024
- Historical Data: 2020-2023
Overview
The global hair wigs and extensions market size was valued at USD 7.58 billion in 2024. The market is projected to grow at a CAGR of 7.59% during 2025 to 2034. Key factors driving demand for hair wigs and extensions include increased beauty consciousness, a rise in the working women population, and celebrity endorsements.
Key Insights
- Wigs segment accounted for a major revenue share in 2024 as they are considered fashionable and provide the ease of changing the style.
- The human hair segment dominated the market in 2024 and is projected to hold a significant market share during the forecast period, as it helps men and women to elevate their personalities and build confidence.
- North America held the largest revenue share in the global market, due to the growing prevalence of hair loss, hair thinning, and other hair-related concerns
- The market in the Asia Pacific region is projected to grow at a rapid pace, owing to medical patients who undergo chemotherapy and a growing younger population.
Industry Dynamics
- The entertainment and fashion industries are emerging, which will account for the increasing demand for hair extensions among models, celebrities, and social media influencers.
- E-commerce platforms and retail stores, including hair salons and hairstylists, are the major distribution channels for hair wigs and extensions globally, leading market growth.
- The growing disposable income across the globe is creating a lucrative market opportunity.
- Fluctuations in the prices of raw materials may hamper the market growth.
Market Statistics
- 2024 Market Size: USD 7.58 Billion
- 2034 Projected Market Size: USD 15.71 Billion
- CAGR (2025-2034): 7.59%
- North America: Largest Market Share
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Hair wigs & hair extensions are artificial hair additions used by men & and women to attain a certain hairstyle to cover up balding or bald patches caused by alopecia or hair loss. Hair wigs and extensions are an emerging products of women’s beauty and personal care sector. The growing use of wigs & extensions by the old age population to hide hair patches is projected to further propel market growth over the forecast period. According to the World Health Organization, individuals aged 60 years and above were at 1.4 billion in 2021 and is expected to reach 2.1 billion by 2050.
The growing incidence of hair-related problems, such as alopecia, hair thinning, and loss of volume globally, is contributing to market growth. According to the statistics published by the American Hair Loss Association (AHA), androgenetic alopecia accounts for around 95 percent of hair losses in men. In contrast, as per the National Center for Biotechnology Information, around 50% of men and women get affected by androgenetic alopecia in 2021. Further, the International Society of Hair Restoration Surgery estimated that hair loss is experienced by nearly 40% of men aged around 35 years.
Women with short hair are using an extension to make them appear longer. E-commerce platforms, and retail stores, including hair salons and hairstylists, are the major distribution channels for hair wigs and extensions globally. In the U.S. and the U.K., vendors sell their products through beauty stores, hypermarkets, and online marketplace platforms, including Facebook and Instagram marketplace.
The outbreak of the COVID-19 pandemic has significantly impacted the growth of the hair wigs and extensions market. The emergence of the deadly virus has stimulated the consumer's desire to not visit the salons for their grooming session. Consumers started spending more time at home, which slowed down the demand for hair wigs and extensions worldwide. In terms of supply, China leads in the raw material and human hair wigs and extensions market; hence the disruption has been experienced as government-imposed lockdown across the world. Hence, sales, raw materials, transportation, and export and import were all down, and the raw materials supply for the hair integration business was extremely limited.
Industry Dynamics
Growth Drivers
The entertainment and fashion industries are emerging, which will account for the increasing demand for hair extensions among models, celebrities, and social media influencers. Hair extensions have found the highest adoption in the entertainment and fashion industry owing to the growing prevalence of alopecia. Also, the demand for hair extensions in a developing country such as United Stated is predominantly determined by celebrity and influencer trends. Hence the industry is expected to grow substantially in the West coast region, leading to the market growth. Sunny’s Hair & Wigs, Minneapolis-based retail expanded its reach to Phoenix and Atlanta, having a huge client base from the entertainment industry. Furthermore, increased demand for alopecia in the African region is estimated to boost the product demand.
Report Segmentation
The market is primarily segmented based on product, hair type, and region.
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By Product |
By Hair Type |
By Region |
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Wigs Segment Dominated the Market in 2024
Wigs segment dominated the market share in 2024, as they are considered fashionable and provide the ease of changing the style. Wig made of human hair gained popularity among consumers. The availability of high-quality wigs encouraged many men and women to choose between these alternatives rather than surgical procedures and hair transplants.
The extensions segment is projected to grow at a rapid pace in the coming years, owing to the growing women working population. Women are influenced by watching celebrities are enhancing their looks by adding hair extensions. Hollywood celebrities, including Kim Kardashian, Beyoncé, Brittney Spears, Kylie Jenner, and Rihanna, are majorly seen endorsing the usage of hair extensions when performing and on the red carpet. This is driving the demand for hair extensions.
Human Hair Segment Held the Largest Revenue Share in 2024
Hair is a highly important factor for women and men helping them in elevating their personalities and build confidence. China is the leading manufacturer of artificial hair, with procurement from both domestic & international suppliers. Moreover, the demand for “Peruvian hair” also increased and is sourced primarily from Peruvian women. The hair is considered to blend well with the African-American texture and the demand for wigs & extensions made of highly textured human hair remains high. Also, rising number of African women preferring natural African textured hair turned into wigs as a means of hair protection and self-expression. The market is also witnessing high demand for human hair from customers in Japan. The demand for human hair wigs will also be observed from European consumers.
North America Witnessed Largest Revenue Share in 2024
The region dominated the global market in 2024. This is attributed to rising disposable income and the need to improve physical appearance. A better standard of living and looking presentable during social interaction are the also the factors that drove product demand. North America is a major importer of hair wigs and extensions as there is an increasing demand for the products owing to the growing prevalence of hair loss, hair thinning, and other hair-related concerns. Earlier, American women used to hide the fact that they outsourced fuller hairstyles. However, celebrities, including Jessica Simpson and Brittany Spears, openly admit to wearing other women’s hair, which contributed to the regional dominance.
Asia Pacific is expected to be the fastest-growing global market over the forecast period. The region provides maximum growth opportunities for established manufacturers based in China, India, Vietnam, and Bangladesh. Japan and China are the key markets for the export of hair wigs and extensions across the world. Furthermore, medical patients who undergo chemotherapy suffer from an ample amount of hair loss which is expected to boost the demand for hair growth and extension in the region. The growing younger population, particulary in countries such as India is also leading to the market growth. The growing employment rate and increasing disposable income in the region is further driving the demand for wigs and hair extensions.
Competitive Insight
Companies in the market are competing to caputre major market share. These companies are also focusing on developing innovative and fancy hair wigs that appeal to younger consumer. The growing women working population in parts of the globe is also increasing the competition in the market. Some of the major players operating in the global market include Evergreen Products, Paula Young, HairUWear, Aderans Company Limited, Donna Bella Hair, Longlocks, Ruimei Hair Products., Godrej Consumer Products, ALERIANA Wigs, Klix Hair Extensions, Indique Hair, Shake-N-Go, among others.
Recent Developments
In June 2022, WAEVE, a platform founded by three college friends, offers high-quality predominantly for black people. The team declared to launch a set of 6 different types of wigs four times a year and plans to donate 2% of its revenue to charitable organizations. Along with purchasing a wig, consumers will receive a starter kit, including scissors, tweezers for plucking the hairline, a silicone grip, and four wig caps in 2 different shades.
Hair Wigs and Extensions Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 7.58 billion |
| Market size value in 2025 | USD 8.14 billion |
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Revenue forecast in 2034 |
USD 15.71 billion |
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CAGR |
7.59% from 2025 - 2034 |
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Base year |
2024 |
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Historical data |
2020 - 2023 |
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Forecast period |
2025 - 2034 |
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Quantitative units |
Revenue in USD billion and CAGR from 2025 to 2034 |
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Segments Covered |
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Regional scope |
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Key Companies |
Evergreen Products Group Ltd., Paula Young, HairUWear, Aderans Co., Ltd., Donna Bella Hair, F.N. Longlocks, Ruimei Hair Products Co. Ltd., ALERIANA Wigs, Klix Hair Extensions, Indique Hair, and Shake-N-Go, Inc. among others |
FAQ's
• The global market size was valued at USD 7.58 billion in 2024 and is projected to grow to USD 15.71 billion by 2034.
• The global market is projected to register a CAGR of 7.59% during the forecast period.
• North America dominated the market in 2024
• A few of the key players in the market are Evergreen Products Group Ltd., Paula Young, HairUWear, Aderans Co., Ltd., Donna Bella Hair, F.N. Longlocks, Ruimei Hair Products Co. Ltd., ALERIANA Wigs, Klix Hair Extensions, Indique Hair, and Shake-N-Go, Inc., among others.
• The wigs segment dominated the market revenue share in 2024.
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