The worldwide Head Up Display (HUD) market is projected to witness a rapid growth over the forecast period. It was valued at USD 2.1 billion in the year 2017 and is estimated to grow at a CAGR of 26.4% over the forecast period. HUD is a transparent display that gives the information to the driver which eliminates the necessity to look away from their field viewpoints. It is a technology that help drivers and pilots to view the dashboard data in the windshield. Thus, with the help of this technology users can receive important messages. HUD systems serve the security, safety and comfort needs of its users. The components of a normal head-up display consist of a projector, video generator, and a combiner. It is segmented into two types such as helmet mounted HUD, and fixed mounted HUD.
Earlier HUDs were used in military and aviation applications; however, their usage has been increased in commercial sector such as domestic aircrafts, automobiles and other segments. Other important factors which are propelling the growth of the HUD market is the increased purchasing power of the individuals owing to the growth in their net income. Today, modern age individuals are becoming technically adequate and can sustain with the recent innovative products which stimulates safer driving practices. The appearance of Augmented Reality (AR) is also one of the key factors of growth of this market. The Head Up Display market growth is attributable to the enhanced perception concerning safety. Additionally, factors that hinder the market growth are considerable investments for production and minimal implementation.
With the reference of volume, the number of shipments of Head Up Display is anticipated to witness a rapid increase in the year 2017 and over the forecast period. The components responsible for this growth is ease of synchronization with smartphones, thus resulting in the increase of safety of drivers by minimizing deviations. Additionally, the growth of the Pico projector market that projects an image on the wall are the factors that results to the growth of the Head Up Display market. Nowadays, inventive technologies like GPS (Global Positioning System) and augmented reality are further expected propel the demand of the Head Up Display market.
The Head Up Display market is further segmented by application which includes aviation, automotive, wearables and others. The automotive end-use segment is estimated to have a significant market share during the forecast period. The major reason for this market growth is securing the automotive safety products to ensure fewer accidents. Hence, the demand for head up display systems in automobile segment will increase since the level of perception regarding safety measures and precautions are spreading widely. The automotive sector has further been sub-segmented into sports cars, premium/luxury cars, and basic & mid segment cars. Over the forecast period, the premium/luxury cars sub-segment is considered for a remarkable market share in automotive sector. Due to the enhancing need for road safety among passengers and increasing demand for establishing latest technology in military aircrafts; automotive and defence sectors were the major worldwide demand generators. Moreover, the factors that fuel the adoption of this technology globally in automotive sectors are decreasing average selling prices of Head Up Displays and growing technological improvements.
Launch of portable HUDs for the basic and mid-segment cars have also pushed the market. Leading car manufacturers such as BMW and AUDI are working closely with HUD manufacturers to implement HUDs in the mid-segment cars. Optimum landing and take-off in aviation sector is achieved due to the large number of commercial aircrafts using head up display. Additionally, flight simulators also rapidly propelling the growth of head up display market. To enhance driving skills, companies are investing in R&D of these products, thus the wearable application sector is projected to gain a considerable market share. U.S. head up display market is in rapid rise owing to new inventions in technologies such as augmented reality and adaptive cruise control. Currently, North America holds a remarkable market share in the worldwide market followed by Europe owing to the enhancing awareness between individuals regarding the benefits by head-up displays.
Europe is anticipated to have a steady growth in 2017 due to the presence of many automotive OEMs in this region such as Volkswagen, Daimler, and BMW. The major factors that are propelling the growth of the HUD market in APAC is the growth in disposable income and increased standard of living. APAC dominated the market holding a maximum compound annual growth rate during the forecast period.
Major players in HUD market include YAZAKI Corporation, Elbit Systems, Robert Bosch LLC, BAE Systems, Visteon Corporation, and DENSO Corporation. Another key player in the HUD market is Continental AG, that has recently introduced Augmented Reality in HUD, which is used as an assistant between drivers and vehicles, which in turn is the next step in the evolution of HMI (human machine interface).