Global Healthcare Discount Plan Market Size, Share & Growth Analysis Report, 2023-2032
Global Healthcare Discount Plan Market Size, Share & Growth Analysis Report, 2023-2032

Healthcare Discount Plan Market Share, Size, Trends, Industry Analysis Report, By Service (Dental Care, Hearing Aids, Vision Care, Chiropractic Care, Nurse Services, Virtual Visits, Health Advocate, Prescription Drug, Alternative Medicines, and Others); By Application; By Region; Segment Forecast, 2023- 2032

  • Published Date:Dec-2023
  • Pages: 117
  • Format: PDF
  • Report ID: PM4080
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global healthcare discount plan market was valued at USD 21.35 billion in 2022 and is expected to grow at a CAGR of 13.9% during the forecast period.

Many healthcare discount plans are often used to supplement existing health insurance coverage. They can fill gaps in coverage, such as for elective procedures, alternative therapies, or services not fully covered by traditional insurance plans. The scope of healthcare discount plans is influenced by the provider networks that participate in the plans. A broader network of healthcare providers, including doctors, dentists, optometrists, and pharmacies, increases the attractiveness and effectiveness of these plans.

Healthcare Discount Plan Market Size

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The healthcare discount plan has made significant strides in making healthcare services more accessible and affordable for a wider demographic. It provides an avenue for individuals without comprehensive insurance coverage to access essential medical services at reduced costs.

The proliferation of healthcare discount plan providers has led to increased competition, which has, in turn, spurred innovation and the development of more diverse and comprehensive plans. This competition has resulted in more choices for consumers, driving the market's growth. Rising healthcare costs have become a pressing concern globally. Healthcare discount plans offer a lifeline for individuals and families struggling with high medical expenses. By providing discounted rates on a range of services, these plans help alleviate financial stress.

  • For instance, in July 2023, PhonePe Insurance Broking Services unveiled a new range of health insurance plans in India, introducing a groundbreaking monthly subscription option. This innovation has the potential to alleviate the financial strain on citizens by easing the necessity for one-time payments, especially in the face of escalating price pressures.

However, one of the primary restraints faced by the market is the limited scope of coverage compared to traditional insurance plans. Discount plans typically focus on specific services or providers, leaving gaps in coverage for certain medical needs.

The healthcare discount plan industry is subject to regulatory oversight to ensure transparency, fairness, and compliance with industry standards. Adherence to these regulations can pose challenges for providers, potentially impacting market growth. Also, there needs to be more clarity among consumers regarding the nature and benefits of Healthcare Discount Plans. Some may confuse them with comprehensive insurance, due to misunderstandings about the extent of coverage and potential limitations.

Healthcare Discount Plan Market Share

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Growth Drivers

  • Cost-Effective Alternatives

There is a growing demand among consumers for cost-effective alternatives to conventional insurance schemes. Healthcare discount plans offer an attractive solution for individuals who prefer to pay for healthcare services as required, without the obligations of monthly premiums and high deductibles. However, partnerships between healthcare discount plan providers and healthcare facilities, practitioners, and pharmacies have played a pivotal role in healthcare discount plan market growth. These collaborations expand the network of participating providers, thereby increasing the appeal and effectiveness of the plans.

A significant driver of the healthcare discount plan is the substantial number of uninsured and underinsured individuals. For these segments of the population, discount plans represent an attractive and viable option for accessing healthcare services without incurring excessive costs.

Report Segmentation

The market is primarily segmented based on service, application, and region.

By Service

By Application

By Region

  • Dental Care
  • Hearing Aids
  • Vision Care
  • Chiropractic Care
  • Nurse Services
  • Virtual Visits
  • Health Advocate
  • Prescription Drug
  • Alternative Medicines
  • Others                                               
  • Clinics
  • Hospitals
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Service Analysis

  • The dental care segment is expected to witness the fastest CAGR during the forecast period.

The dental care segment is expected to witness the fastest CAGR during the forecast period. This surge can be attributed to several key factors that have collectively contributed to its prominence. Firstly, heightened awareness of oral health and its significant impact on overall well-being has driven increased demand for dental care services. As individuals become more proactive in seeking preventive dental treatments, they are drawn to healthcare discount plans that offer substantial savings on a wide range of dental procedures.

Additionally, the escalating expenses associated with dental treatments, combined with the constrained coverage offered by conventional insurance plans, have prompted consumers to seek out more budget-friendly options. Healthcare discount plans, characterized by their transparent pricing and minimized out-of-pocket costs, have emerged as an enticing choice for individuals and families in pursuit of top-tier dental care without the burden of financial strain.

Furthermore, advancements in dental technology have broadened the spectrum of available services, spanning from regular check-ups to cutting-edge cosmetic and restorative procedures. This expanded array of services covered by Healthcare Discount Plans serves to augment their attractiveness to a wider demographic, ensuring that a diverse range of individuals can access comprehensive and affordable dental care.

In conclusion, the growth of the dental care segment in the healthcare discount plan is fueled by a combination of heightened awareness, cost considerations, and expanded service offerings. As consumers continue to prioritize their oral health, this trend is expected to persist, driving further expansion within the dental care segment of the market.

By Application Analysis

  • The hospital segment held the largest market share in 2022

In 2022, the hospitals segment held the largest market share due to various contributing factors. As healthcare costs continue to rise, individuals and families are proactively seeking avenues to mitigate their medical expenses. In response, healthcare discount plans have emerged as an enticing solution, offering discounted rates across a spectrum of hospital services, encompassing surgeries, consultations, and diagnostic tests. It renders them a highly attractive option for individuals seeking access to superior healthcare without incurring overwhelming financial strain. Furthermore, the evolving landscape of healthcare delivery has led to a rise in outpatient procedures and specialized treatments. Healthcare discount plans, with their flexibility and broad coverage, have become an advantageous choice for individuals requiring specialized care without the constraints of traditional insurance plans.

Additionally, the growing trend of consumer-driven healthcare choices has spurred the demand for transparency in pricing and options. Healthcare Discount Plans offer clear and straightforward fee structures, allowing consumers to make informed decisions about their healthcare.

Moreover, the increasing partnerships between healthcare discount plan providers and hospitals have expanded the network of participating facilities, further enhancing the appeal of these plans. This growth in the hospital segment of the market reflects a shifting paradigm in how individuals access and pay for healthcare services, emphasizing affordability and choice.

Regional Insights

  • North America region held the largest market in 2022

In 2022, the North American region held the largest market share due to rising healthcare costs, prompting individuals to seek more affordable alternatives. Additionally, the flexibility and transparency offered by these plans have garnered significant appeal. Technological advancements in healthcare delivery and a shift towards consumer-driven healthcare choices have further fueled this growth. With an increasing number of providers and a widening range of services covered, the market in North America continues to evolve, offering individuals and families accessible and cost-effective healthcare solutions.

The healthcare discount plan market is experiencing the fastest growth in the Asia-Pacific region. Escalating healthcare expenses are driving individuals and families to seek cost-effective alternatives. These plans, known for their flexibility and transparent pricing, are gaining traction. The convergence of technology and consumer-centered healthcare is further boosting demand. With an expanding range of services covered, the market in Asia-Pacific countries is poised for continued expansion, providing vital access to affordable healthcare solutions for a diverse population. This trend underscores the increasing importance of these plans in the region's healthcare landscape.

Key Market Players & Competitive Insights

The healthcare discount plan market is expected to witness competition due to various players' existence. Major service providers in the market are continuously boosting their technologies to stay ahead of the competition and to ensure efficiency, integrity, and safety. These players focus on partnership, product upgrades, and collaboration to gain a competitive edge over their peers and capture a significant market share.

Some of the major players operating in the global market include:

  • Aetna, Inc.
  • Allstate Benefits
  • AmeriPlan
  • Blue Cross Blue Shield Association
  • Careington International Corporation
  • Cigna Corporation
  •, Inc.
  • Humana Inc.
  • Medi-Share
  • National General Holdings Corp.
  • New Benefits
  • UnitedHealth Group Inc.
  • Vital Savings by Aetna
  • WellCard Health

 Recent Developments

  • In September 2023, SBI General Insurance introduced a new health insurance policy named 'Super Health Insurance,' as stated in a press release by the insurer. This meticulously designed product aims to provide customers with a comprehensive healthcare policy, covering various medical expenses, including hospital costs and other related expenses.

Healthcare Discount Plan Market Report Scope

Report Attributes


Market size value in 2023

USD 24.23 billion

Revenue forecast in 2032

USD 77.93 billion


13.9% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments covered

By Service, By Application, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


Report customization as per your requirements with respect to countries, region and segmentation.