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hibiscus flower powder market

Hibiscus Flower Powder Market Share, Size, Trends, Industry Analysis Report, By Nature (Organic, Conventional); By Application (Food & Beverages, Pharmaceutical, Personal Care & Cosmetics, Others); By Regions (North America, Europe, Asia Pacific, Latin America, Middle East & Africa); Segment Forecast, 2021 - 2028

  • Published Date: Apr 2021
  • Pages: 113
  • Format: PDF
  • Report ID: PM1865
  • Base Year: 2020
  • Historical Data: 2016-2019

Report Summary

The global hibiscus flower powder market was valued at USD 121.4 million in 2020 and is expected to grow at a CAGR of 7.4% during the forecast period. The product has anti-inflammatory and exfoliating properties, which makes it an ideal candidate for natural cosmetics, and the growing demand for lotion, conditioners, shampoos, soaps, creams, and masks are the key factors responsible for the market growth.

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Hibiscus powder is being used in different cultures for numerous medical conditions for generations. Egyptians have used the hibiscus flower powder to treat nervous diseases, heart ailments, as a diuretic to boost urine formation, and helps in lowering body temperature.

In Africa, hibiscus was traditionally used for cancer treatment, cold symptoms, and constipation, and liver disorders. Hibiscus is known for its potential to lower down high blood pressure. Recently, numerous studies have been published showcasing hibiscus use for lowering cholesterol levels. This is likely to have positive impact on the adoption of flower powder over the coming years.

Hibiscus Flower Powder Market Report Scope

The market is primarily segmented on the basis of nature, application, and region.

By Nature

By Application

By Region

  • Organic
  • Conventional
  • Food & Beverages
  • Pharmaceutical
  • Personal Care & Cosmetics
  • Others
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Spain, Netherlands, Austria)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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Insight by Nature

The conventional hibiscus flower powder segment is estimated to garner the largest revenue share in the market. Such a high share is attributed to its cost-effective nature and ease of availability. Companies in the marketplace are engaged in providing hibiscus extracts-based flavor for ice creams, smoothies, juices, and other icy drinks.

The organic hibiscus flower powder segment is projected to witness the highest growth rate over the assessment period. Growing global concerns about the presence of chemicals in conventional products are boosting the uptake of organic products. The inherent capacity of organic products in the eradication of soil and underwater contamination to conserve biodiversity and the environment.

Apart from being a natural ingredient in the cosmetic industry, the hibiscus flower powder is also used as a natural colorant. Through an independent study, it is estimated that, by 2020, the sale of hibiscus flowers is projected to increase, with strong support from the organic variants in the market.

Moreover, the growing significance of labeling in the pharmaceuticals industry has resulted in spreading awareness about the disadvantages of chemicals being used in the cultivation, manufacturing, and processing of such products also supporting the organic flower powder market growth.

Insight by Application

In 2020, the food & beverages market segment accounted for the largest share. Its wide applicability in food & beverage products such as jelly, cocktails, juices, puddings, and jams are the most prominent driver for the segment. Moreover, growing consumer interest in packaged and processed foods is also expected to drive the hibiscus flower powder market demand.

Hibiscus powder is considered a product with high phytochemicals and is commonly known for its medicinal, and nutritional properties. The rising significance of the natural ingredients in the pharmaceuticals and nutritional markets is expected to have a positive impact on the demand for flower powder in the food & beverage market segment.

The cosmetics market segment is projected to show a lucrative market growth rate over the hibiscus flower powder industry study period. This is primarily due to the rising demand for organic cosmetic products such as lip balm, lotions, creams, soaps, and hair conditioners, and rising emerging companies in the personal care market segment is also boosted the segment’s market growth prospects in hibiscus flower powder industry.

Geographic Overview

Burgeoning demand in the food & beverage segment, supported by the cosmetics and pharmaceutical industry in the region is the most prominent factor responsible for the region’s growth. Both Canada and the U.S. are the active key importers of organic products.

Moreover, innovations in the pharmaceutical sector towards the use of naturally procured ingredients in drug development, and a surge in consumer awareness regarding the benefits of hibiscus flower powder are likely to invigorate the region’s market growth for the flower powder.

Asia Pacific is projected to register a lucrative market growth rate over the study period. Huge cultivation land across all the emerging economies and favorable weather conditions for hibiscus flower cultivation are key factors for the success of the market for hibiscus flower powder in the region. Moreover, the increasing working population, consumer spending, and rapid advances in the food & beverage industry in the region are expected to propel the demand for the hibiscus flower powder.

Competitive Insight

The prominent players operating in the hibiscus flower powder market are Wild Hibiscus Flower Co., Bio Organic, The Republic of Tea, Traditional Medicinals, Herbeno Herbals, Bio Actives, Rena Beverage Solutions, and Fortune Health Care.

Key Take-Away
Polaris Market Research
Hibiscus Flower Powder Market Size | Industry Research Report, 2028