The global high voltage electric heater market was valued at USD 1.40 billion in 2019 and is expected to grow at a CAGR of 22.6% during the forecast period. These are the heating devices generating enough heat according to the comfort of the passengers. These devices either use electricity and battery powered energy source. The wastage of heat in electric vehicles is controlled by these electric heaters, via discharging air into the vehicle through installed heat exchanger. The factors responsible for its growth include strong government push in terms of monetary assistance and favorable policy to drive private sector involvement. In line with this, technology companies are coming up with innovative solutions, for instance, BogWarner is developing a new such kind of high voltage heater.
New production plants for high voltage heater manufacturing, being opened by leading manufacturers to cater to the demand from hybrid & battery electric vehicles, are likely to influence the future demand and sales of high voltage electric heater. Eberspaecher’s new automotive electric heaters production plant-based in Tianjin is a great example of such installments. Eberspaecher seeks re-invigorating its local footprint through this new facility for tapping the rapidly expanding passenger car industry in China, especially for electric vehicles. Increasing investment in developing innovative solutions by BorgWarner to cater to the increasing demand for devices in electric and hybrid vehicles.
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The important components used in electric heaters would be mass-manufactured in its plant. These installations apropos of automotive heating systems will significantly rub off on development & sales of the high voltage electric heater in the upcoming years. As the demand for EVs and HEVs increases, high voltage electric heater is receiving growing attention. Improved technologies such as, improved battery performance for hybrid electric vehicles, enhanced driver comfort by rapid cabin heating, and the utilization of thermal power density through compact module design.
The global high voltage electric heater market is curtailed with many challenges such as lack of trained professionals, high cost of installation, and low efficiency are few factors curtailing market growth.
The market is primarily segmented on the basis of Product Type, By Vehicle Technology, Vehicle Type, By Heating Potential, and geographic region.
By Product Type
By Vehicle Technology
By Vehicle Type
By Heating Potential
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Based upon product, global market is categorized into High Voltage Air Heaters, High Voltage Coolant Heaters, and High Voltage Battery Heaters. In 2019, high voltage air heaters segment accounted for the majority of share and is likely to maintain its share over the study period. The concerned investments by the market actors and favorable government policies are the responsible factors for the segments growth. Moreover, innovations in the air conditioning systems also favoring its growth.
On the basis of vehicle technology, the global market is categorized into Battery Electric Vehicles, Plug-in Hybrid Electric Vehicles, and Hybrid Electric Vehicles. In 2019, battery powered electric vehicles segment dominated, among all. The segment also registered high growth rate over the study period. This domination is due to high penetration of electric heaters in this vehicle technology. Moreover, by installation perspective it is economical and cheaper to have this product in the concerned category.
Based upon vehicle type, global market is categorized into Passenger Cars, Light Commercial Vehicles, and Heavy Commercial Vehicles. In 2019, the passenger cars represented for the majority of share and is expected to maintain that over the study period. The number of electric passenger vehicles are more as compared to others; this increases the penetration of electric heaters in the segment. Moreover, the companies have pre-sale agreement with the electric vehicle manufacturers to install readymade electric heaters.
Geographically, the global market is bifurcated into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa (MEA). North America region is the largest revenue contributor followed by Europe and the Asia Pacific regions. In 2019, the North America region accounted for more than % of the global market.
The demand in the region is due to dedicated government investments. On the basis of the available current resources, the region requires 20 million charging stations, with cumulative upfront investment of more than USD 10 million, by 2030.
The most important factor in EVs success is its ability to have public-private partnerships with the concerned stakeholders. The partnership is to support the achievement of government’s commitments on plug-in vehicles. These private partners increase their network with the industry actors to raise visibility in the concerned market, thereby inducing the uptake of high voltage electric heater.
Moreover, most of the developed nations are focusing on international collaboration to develop clean energy practices to accelerate the adoption the product. For example, in many European countries government announces the ban on ICE sales, diesel access restriction, fossil fuel free street declaration up to 2040 and initiatives by government by providing subsidies in EVs price, such as in Denmark 49% subsidy is provided in EVs price.
Key players in the market are BorgWarner Inc., Eberspacher Gruppe GmbH, Mahle GmbH, Woory Corporation, DBK David + Baader GmbH, Tutco Inc., LG Electronics Inc., Webasto SE, and Mitsubishi Heavy Industries Ltd. Major Key strategy of these players is towards launch of new product, collaboration with respect to manufacturing & distribution, expansion, acquisition.