Live Package Tracking Market Growth, Research Report, 2024-2032
Live Package Tracking Market Growth, Research Report, 2024-2032

Live Package Tracking Market Share, Size, Trends, Industry Analysis Report, By Offering (Hardware, Software, Services); By Technology; By End Use Industry; By Region; Segment Forecast, 2024 - 2032

  • Published Date:Mar-2024
  • Pages: 116
  • Format: pdf
  • Report ID: PM4381
  • Base Year: 2023
  • Historical Data: 2019-2022

Report Outlook

The global live package tracking market was valued at USD 3.80 billion in 2023 and is expected to grow at a CAGR of 11.9% during the forecast period.

The live package tracking market is significantly driven by globalization and the burgeoning cross-border e-commerce. As international trade expands, the complexities of cross-border transactions intensify. Live package tracking emerges as a crucial solution to manage this intricacy, providing real-time visibility across borders. Businesses engaged in cross-border e-commerce leverage these tracking systems to ensure efficient customs clearance, reduce transit times, and enhance overall operational efficiency. The demand for comprehensive package tracking solutions is linked to the dynamic nature of global markets, reflecting a vital necessity for businesses navigating the challenges of international supply chains and meeting the expectations of a globalized consumer base.

Live Package Tracking Market Size

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Market players are introducing new solutions to cater to the growing consumer demand.

  • For instance, in September 2021, IPS Packaging & Automation unveiled its latest order tracking software, providing customers with real-time updates on the progress of their shipments. This innovative software, named IPS Deliver, delivers up-to-the-minute information on order deliveries through email notifications.

Supply chain optimization acts as a central force propelling the live package tracking market. Businesses recognize that real-time tracking is essential not just for customer satisfaction but also for streamlining and enhancing overall supply chain operations. Live package tracking systems contribute to identifying bottlenecks, minimizing delays, and optimizing routes. As the demand for seamless supply chain processes intensifies, the integration of advanced tracking technologies becomes indispensable, making live package tracking essential for businesses striving to achieve heightened efficiency and responsiveness in the current dynamic and competitive market landscape.

The evolving challenges of last-mile delivery dynamically influence the live package tracking market. As e-commerce booms, the demand for swift, accurate, and transparent last-mile deliveries escalates. Live package tracking addresses these challenges, optimizing delivery routes, reducing transit times, and enhancing the overall efficiency of the final leg of the delivery process. Real-time tracking becomes indispensable for businesses navigating urban congestion, increased delivery volumes, and heightened customer expectations.

Industry Dynamics

Growth Drivers

  • Rise in E-commerce and Advancements in Tracking Technologies

The remarkable surge in e-commerce has become a primary catalyst propelling the live package tracking market. With the growing reliance on online shopping, consumers increasingly demand real-time visibility into their orders. Businesses, driven by the competitive nature of the e-commerce landscape, invest in sophisticated tracking solutions to enhance customer satisfaction.

Advancements in tracking technologies are pivotal drivers propelling the live package tracking market. Innovations in GPS, RFID, and barcode scanning technologies have substantially elevated the accuracy and reliability of package tracking systems. Businesses, recognizing the transformative impact of these technologies, increasingly invest in cutting-edge solutions. The integration of advanced tracking capabilities not only meets but exceeds customer expectations, offering real-time visibility into the entire delivery process.

Live Package Tracking Market Info

Report Segmentation

The market is primarily segmented based on offering, technology, end use industry, and region.

By Offering

By Technology

By End Use Industry

By Region

  • Hardware
  • Software
  • Services
  • Radio Frequency Identification (RFID)
  • Barcode
  • GPS
  • Others
  • Healthcare and Pharmaceutical
  • Manufacturing
  • Retail and E-commerce
  • Transportation and Logistics
  • Others


  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Offering Analysis

  • The software segment accounted for a significant market share in 2023

The software segment accounted for a significant revenue share of the market in 2023. Live package tracking software seamlessly incorporates advanced barcode technology for accurate identification, ensuring swift operations. It provides real-time updates on package status, location, and estimated delivery times, fostering transparency for businesses and customers alike. Mobile accessibility through applications or responsive interfaces aligns with the demand for on-the-go tracking. Automated notifications keep customers informed, enhancing the overall experience. The centralized dashboard empowers logistics managers with comprehensive monitoring, customizable reports, and analytics for data-driven decisions. Integration with e-commerce platforms automates tracking, and customer self-service options reduce inquiries. Supporting multiple carriers, geofencing, robust security measures, and scalable design ensure adaptability and efficient logistics operations.

By Technology Analysis

  • The barcode segment accounted for a significant market share in 2023

The barcode segment accounted for a significant market revenue share. Barcodes play a pivotal role in live package tracking, serving as unique identifiers for each shipment. Generated with critical details like tracking numbers and destination, these barcodes are physically applied to packages, linking tangible items to their digital counterparts. Scanned at checkpoints throughout the journey, barcodes transmit real-time data to centralized tracking systems, providing customers with immediate insights into location, estimated delivery times, and status changes. Automation and integration with technologies like RFID and GPS enhance efficiency and accuracy. Historical tracking data retained by barcodes aids in logistics optimization, trend analysis, and continual improvement of the shipping process.

By End Use Industry Analysis

  • The retail and e-commerce segment is expected to experience significant growth during the forecast period

The retail and e-commerce segment is expected to experience significant growth during the market forecast period. Live package tracking is pivotal in retail and e-commerce, offering enhanced customer satisfaction through real-time insights into package status. Enhancing transparency empowers customers to monitor orders from dispatch to delivery, fostering trust. Proactively reducing customer inquiries streamlines operations and boosts efficiency. Live tracking attracts and retains customers, aligning with e-commerce trends. Its strategic use as a marketing tool reinforces brand loyalty and encourages repeat purchases. Crucial in cross-border commerce, it manages international complexities, building trust in global transactions. The generated data provides valuable insights for continuous improvement in logistics operations.

Live Package Tracking Market Seg

Regional Analysis 

  • North America accounted for the largest revenue share in 2023

North America accounted for the largest revenue share of the market and likely to maintain its dominance over the market forecast period. The live package tracking market in North America has experienced significant expansion due to the booming growth of e-commerce. The surge in online retail transactions has directly translated into an increased need for robust logistics solutions. With consumers increasingly relying on online shopping, there is a heightened demand for sophisticated tracking systems to provide real-time insights into the status and location of packages. Ongoing advancements in tracking technologies, including GPS, RFID, and barcode scanning, have played a pivotal role in enhancing the accuracy and reliability of live package tracking systems. These technologies empower businesses and consumers alike to monitor shipments with greater precision throughout the entire delivery process.

Asia Pacific is expected to experience significant market growth during the forecast period. The growth of cross-border e-commerce also influences Asia's live package tracking market. With increasing international trade and cross-border transactions, there is a growing need for effective tracking solutions to manage the complexity of cross-border shipments. Beyond customer satisfaction, businesses in Asia-Pacific are leveraging live package tracking for logistics optimization. Real-time tracking helps in route optimization, reducing delays, and improving overall supply chain efficiency, which is crucial in the dynamic and rapidly growing markets of Asia-Pacific. Some countries in Asia have implemented or are exploring government initiatives to improve logistics and supply chain infrastructure. These initiatives can further drive the adoption of advanced tracking technologies and contribute to the overall growth of the live package tracking market.

Live Package Tracking Market Reg

Key Market Players & Competitive Insight

The market faces fierce rivalry, with companies leveraging cutting-edge technology, top-notch product offerings, and a robust brand reputation to propel revenue expansion. Key players employ diverse tactics, including dedicated research and development, strategic mergers and acquisitions, and continuous technological advancements. These strategic maneuvers are aimed at broadening their product ranges and sustaining a competitive advantage. The market dynamic is shaped by constant innovation and a commitment to delivering high-quality solutions, underscoring the importance of strategic initiatives in ensuring sustained competitiveness.

Some of the major players operating in the global market include:

  • 17track
  • AfterShip
  • Amazon Logistics
  • DHL
  • FedEx Corporation
  • LaserShip
  • OneTracker
  • OnTrac
  • Route4Me
  • ShipHawk
  • ShipStation
  • Track-POD
  • Tracktry
  • United Parcel Service (UPS)
  • USPS (United States Postal Service)

Recent Developments

  • In October 2022, Zebra Technologies Corporation introduced the PartnerConnect Location and Tracking Specialization, tailored for partners specializing in the sale of RFID and real-time location systems (RTLS). This specialization equips resellers with essential tools to boost RFID and RTLS sales, enabling businesses to implement these solutions and reap transformative benefits effectively.

Live Package Tracking Market Report Scope

Report Attributes


Market size value in 2024

USD 4.23 billion

Revenue forecast in 2032

USD 10.40 billion


11.9% from 2024 - 2032

Base year


Historical data

2019 - 2022

Forecast period

2024 - 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments covered

By Offering, By Technology, By End Use Industry, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


Report customization as per your requirements with respect to countries, region and segmentation.


Live Package Tracking Market report covering key segments are offering, technology, end use industry, and region.

Live Package Tracking Market Size Worth $ 10.40 Billion By 2032

The global live package tracking market is expected to grow at a CAGR of 11.9% during the forecast period.

North America is leading the global market.

The key driving factors in Live Package Tracking Market Rise in E-commerce