Mineral Supplements Market Size, Share Global Analysis Report, 2023-2032
Mineral Supplements Market Size, Share Global Analysis Report, 2023-2032

Mineral Supplements Market Share, Size, Trends, Industry Analysis Report, By Product (Calcium, Magnesium, Iron, Potassium, Zinc, Chromium, Selenium); By End-use; By Formulation; By Application; By Sales Channel; By Region, And Segment Forecasts, 2023 - 2032

  • Published Date:Aug-2023
  • Pages: 116
  • Format: PDF
  • Report ID: PM3724
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global mineral supplement market was valued at USD 14.85 billion in 2022 and is expected to grow at a CAGR of 3.4% during the forecast period.

The prevalence of a sedentary lifestyle and the consumption of unhealthy diets have contributed to an increase in the number of individuals experiencing nutritional deficiencies. Proper proportions of minerals are essential for the body's optimal functioning, and deficiencies in these minerals can lead to various health issues such as fatigue, weakened bones, and a compromised immune system.

Mineral Supplements Market Size

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According to NutraIngredients-USA, iron deficiency is the most common among the population in the United States. The market growth is further driven by government initiatives aimed at promoting a healthy lifestyle. UNICEF reports that in Latin America, 3 out of 10 individuals are overweight, highlighting the importance of managing weight and curbing obesity. Several studies indicate that minerals such as iron, magnesium, zinc, and calcium play a significant role in weight management. These factors are expected to have a positive impact on the market's growth.

Increasing awareness of the advantages of mineral supplements, major market players are directing their efforts towards innovative product development and exploring exotic ingredients. The rising popularity of plant-based products also presents promising growth opportunities in the market. Furthermore, consumers are shifting towards personalized preventive products and services to manage metabolic disorders, prioritizing prevention over curative health management practices. This shift in consumer preference is expected to have a positive influence on market growth.

A study conducted by the National Center for Biotechnology Information indicates that individuals with mineral deficiencies experienced negative effects during the infection. Recent research revealed that high doses of the mineral supplements than the recommended amounts may help reduce viral load & hospitalization in COVID-19 patients. As a result, the market has witnessed an increase in the introduction of new products to meet the rising consumer demand.

Mineral Supplements Market Share, Size,

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Industry Dynamics

Growth Drivers

Growing Health and Wellness Awareness

Increasing prevalence of chronic diseases such as cancer, osteoporosis, anemia, and osteoporosis has led to a growing adoption of mineral supplements for managing these conditions. This trend is expected to drive the mineral supplement market growth. To promote a healthy lifestyle and encourage supplement consumption, major pharmaceutical companies are conducting social campaigns. For instance, Torrent Pharmaceuticals launched a television campaign called #BeShelcalStrong in February 2023. The campaign aims to raise awareness about calcium deficiencies and their impact on daily life.

In 2017, approximately 2 million individuals in Canada were diagnosed with osteoporosis, according to statistics from the International Osteoporosis Foundation. The market growth is driven by the increasing adoption of preventive health management practices, spurred by the rising prevalence of lifestyle diseases. World Health Organization reported that diabetes caused 1.5 million deaths in 2019, with 48% of these deaths occurring before the age of 70. The market is further propelled by the increasing number of fitness clubs and growing awareness of the importance of maintaining a healthy lifestyle.

Report Segmentation

The market is primarily segmented based on product, formulation, application, sales channel, end use, and region.

By Product

By Formulation

By Application

By Sales Channel

By End Use

By Region

  • Calcium
  • Magnesium
  • Iron
  • Potassium
  • Zinc
  • Chromium
  • Selenium
  • Others
  • Capsule
  • Tablet
  • Powder
  • Liquid/Gel
  • Others
  • General Health
  • Bone & Joint Health
  • Gastrointestinal Health
  • Immunity
  • Others
  • Pharmacies & Drug Stores
  • Supermarkets & Hypermarkets
  • Online Channels
  • Adults
  • Geriatric
  • Pregnant Women
  • Children
  • Infants
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Product Analysis

Calcium segment accounted for the largest market share in 2022

Calcium segment held the largest share. This can be attributed to the increasing prevalence of osteoporosis, particularly among women and the elderly population worldwide. According to data from the International Osteoporosis Foundation, osteoporosis leads to approximately 8.9 million bone fractures annually. Additionally, the introduction of innovative new products has played a significant role in driving market growth.

Potassium segment is likely to grow at fastest growth rate. Potassium supplements offer various benefits, including the regulation of fluid balance, effective transmission of nerve impulses, and smooth muscle contraction. Moreover, potassium aids in preventing water retention, reducing blood pressure, and mitigating the risks of stroke and cardiovascular diseases. Additionally, potassium supplements contribute to the prevention of kidney stones and osteoporosis. To cater to diverse formulations, companies are focusing on developing potassium ingredients that are adaptable for various product types.

By Formulation Analysis

Bone & joint health segment held the significant share in 2022

Bone & joint health segment held the majority market share in terms of revenue. The increasing prevalence of calcium deficiencies among teenagers and women has driven the demand for mineral supplements targeting bone and joint health. With the global population aging, there is a growing emphasis on maintaining optimal bone and joint health. Elderly individuals are particularly susceptible to conditions such as osteoporosis and arthritis, which can weaken bones and cause joint discomfort.

General health segment is likely to exhibit fastest growth rate. This growth can be attributed to the increasing interest in proactive health management and the adoption of preventive care practices. Individuals are actively seeking ways to support their overall well-being and are becoming more aware of the importance of maintaining adequate nutrient levels. As a result, there is a growing demand for mineral supplements as a convenient means to complement a balanced diet and address potential nutrient deficiencies. These supplements are viewed as a proactive approach to maintaining good health and promoting overall wellness.

Tablet segment dominated the market

Tablet segment held the majority market share. This segment's supremacy can be attributed to the widespread availability of mineral supplements in tablet form. The convenience and ease of consumption offered by tablets have contributed to their high acceptance rate among consumers.

Liquid/gel segment projected to register robust CAGR. This growth can be attributed to the increasing number of product launches in the form of mineral liquids and gels. These liquid formulations offer the advantage of easy administration, particularly for children who may have difficulty swallowing tablets or capsules. The launch of new liquid mineral supplements, such as Vestige's Concentrated Mineral Drops, further boosts the segment's prospects. Notably, this product has received approval from the American Vegetarian Association, enhancing its credibility and appeal to a wider consumer base.

By End Use Analysis

Adults segment dominated the market

Adults segment held the majority market share. The growth of this segment can be attributed to the increasing prevalence of mineral deficiencies, particularly among working women who often face a higher risk of calcium deficiency. It is worth noting that adults may adhere to specific dietary patterns, such as veganism, or gluten-free diets.

Children segment expected to register robust CAGR. Essential minerals such as calcium, iron, & magnesium are crucial for bone development, immune support, & overall growth in the children. Supplementing with minerals can help provide the necessary support for these critical processes. Additionally, the increasing implementation of social programs aimed at promoting bone mineral health in children has contributed to the rising consumption of the mineral supplements.

Regional Insights

Asia Pacific region dominated the global market in 2022

APAC region dominated the global market. Region’s growth is primarily due to growing geriatric population, a large presence of market players, and the emergence of contract manufacturing hubs in countries such as the Philippines, India, and China. Furthermore, the region experienced a rapid increase in disposable income and the adoption of a healthy lifestyle, which had a positive impact on the market growth.

For instance, India is projected to witness significant growth in discretionary spending and per capita income, reaching 45% and 10.2% respectively by 2025. Region holds promising investment potential, particularly for products based on herbal and Ayurveda extracts. This is due to the easy availability and abundance of raw materials in India and Southeast Asia.

Middle East expected to register robust CAGR over the study period. This is primarily due to increasing number of manufacturers in the region and initiatives aimed at raising awareness about the benefits of mineral supplements. For instance, iNova Pharmaceuticals launched the Big O campaign in 2018, which focuses on promoting awareness about osteoporosis and the significance of calcium for maintaining bone health. iNova Pharmaceuticals offers the widely popular B-Cal calcium supplement line, which has gained significant traction in South Africa.

Key Market Players & Competitive Insights

Key players in the market are constantly upgrading their technologies to stay ahead of the competition and to ensure efficiency, integrity, and safety. These players focus on partnership, product upgrades, and collaboration to gain a competitive edge over their peers and capture a significant market share.

Some of the major players operating in the global market include:

  • Abbott
  • Amway
  • Bayer
  • Bio Botanica
  • Biovea
  • DSM
  • Glanbia
  • Herbalife International
  • Nestle
  • Nu Skin
  • Omega Protein
  • Pharmavite
  • Sanofi

Recent Developments

  • In February 2022, Amway India, under the Nutrilite brand, has introduced mineral supplements in innovative formats such as gummies and jelly strips. These products are designed to support various aspects of health, including immune system maintenance, bone health, and overall well-being.

Mineral Supplements Market Report Scope

Report Attributes


Market size value in 2023

USD 15.40 billion

Revenue forecast in 2032

USD 20.85 billion


3.4% from 2023 – 2032

Base year


Historical data

2021 – 2022

Forecast period

2023 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments covered

By Product, By Formulation, By Application, Sales Channel, By End Use, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


Report customization as per your requirements with respect to countries, region and segmentation.


The global mineral supplements market size is expected to reach USD 20.85 billion by 2032.

Key players in the mineral supplement market are • Abbott, Amway, Bayer, Bio Botanica, Biovea.

Asia Pacific contribute notably towards the global mineral supplement market.

The global mineral supplement market is expected to grow at a CAGR of 3.4% during the forecast period.

The mineral supplement market report covering key segments are product, formulation, application, sales channel, end use, and region.