Online Gambling Market Size, Share, Trends, Industry Analysis Report: By Type (Sports Betting, Poker, Bingo, and Others), By Device, and By Region – Market Forecast, 2025–2034
- Published Date:May-2025
- Pages: 128
- Format: PDF
- Report ID: PM2236
- Base Year: 2024
- Historical Data: 2020-2023
Market Overview
The online gambling market size was valued at USD 111.44 billion in 2024. It is projected to grow from USD 121.63 million in 2025 to USD 277.55 billion by 2034, exhibiting a CAGR of 9.6% during 2025–2034.
Online gambling refers to internet-based wagering activities that encompass sports betting, online casinos, poker, and emerging formats like eSports betting and virtual sports. It enables players to engage in real-money gambling through desktops, mobile apps, and smart devices, offering unparalleled convenience compared to traditional land-based venues.
The market has undergone significant transformation due to technological advancements, which have improved accessibility and enhanced user experiences. Key factors propelling the global online gambling market are gambling operators, software developers, payment service providers, and regulatory bodies, as they collectively drive market growth by expanding service offerings, enhancing platform functionality and security, streamlining payment processes, and fostering a more transparent and trustworthy environment that attracts and retains users.
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Market Dynamics
Rising Internet and Smartphone Penetration
The rising penetration of internet connectivity, coupled with the widespread use of smartphones, has emerged as a key online gambling market growth driver. According to the data published by DemandSage in December 2024, over 5.3 billion people worldwide had access to the internet, with mobile devices accounting for more than 90% of all internet users. This proliferation has democratized access to online gambling, allowing users in both urban and rural settings to participate in activities such as sports betting, online casinos, poker, and lotteries from the convenience of their smartphones.
The integration of 5G technology has significantly enhanced the user experience by enabling high-speed, low-latency connections. This is an important factor for live casino games and real-time sports betting. For instance, Betway and 888 Holdings have reported increased engagement from mobile platforms, attributing this trend to smoother video streaming and faster transaction speeds powered by advanced mobile networks. Additionally, as per the International Research Journal of Modernization in Engineering Technology and Science (IRJMETS), cricket-based gaming platforms like Dream11 and MPL (Mobile Premier League) have grown rapidly in popularity due to the sport’s significance in Indian culture, widespread smartphone adoption, and affordable data costs. As a result, widespread internet access, affordable smartphones, and next-gen mobile networks continue to fuel the rapid expansion and adoption of online gambling.
Legalization and Regulatory Developments
Online gambling is gaining significant traction as more countries introduce legalization measures and establish regulatory frameworks. Governments have recognized the potential of the online gambling industry to generate tax revenue and create jobs, driving them to implement structured regulatory frameworks. These efforts are boosting demand for online gambling by offering players a safer and more transparent environment. For example, in the US, states like New Jersey, Michigan, and Pennsylvania have legalized various forms of online gambling, resulting in billions in revenue and a surge in market share. According to the Pennsylvania Gaming Control Board, revenue from gaming rose to USD 529 million in January 2025, a 10.88% increase over the previous year. Pennsylvania is one of the seven states that allow iGaming, enabling users to play their favorite casino games such as blackjack, poker, and roulette online. The other eligible states include Connecticut, Delaware, Michigan, New Jersey, Rhode Island, and West Virginia.
Similarly, Latin America is becoming one of the most strategically important regions for online gambling. Countries such as Colombia, Brazil, Mexico, Peru, and Argentina have moved to regulate their online gambling markets, opening doors for international operators and boosting growth in the region. In India, the online betting space, especially fantasy sports platforms like Dream11, has gained traction as certain states begin to ease restrictions. These legal reforms have created a more investor-friendly environment, thereby driving market growth.
Segment Insights
Market Assessment – By Device
On the basis of device, the market has been bifurcated into desktop and mobile & tablets. In 2024, the mobile & tablets segment held the largest share due to the widespread adoption of smartphones, enhanced mobile internet connectivity, and the ease of gambling on the go. Over the past decade, users have increasingly preferred mobile platforms over traditional desktops, as mobile devices offer smooth, user-friendly interfaces and features like real-time notifications and personalized gaming experiences. This trend is particularly evident in Asia Pacific, where players show a strong preference for mobile gaming due to affordable mobile data plans. Additionally, the growing availability of mobile-optimized platforms has contributed to the segment’s dominance, especially in emerging markets.
Market Evaluation – By Type
On the basis of type, the market has been segmented into sports betting, poker, bingo, and others. In 2024, the sports betting segment held the largest share due to its strong global appeal, high-frequency user engagement, and increasing legalization in several key regions. The popularity of sports such as football, cricket, basketball, and tennis has contributed to rising user participation, especially during major tournaments like the FIFA World Cup, IPL, and NBA playoffs. As more countries regulate online sports betting, the demand for online gambling continues to grow, driven by greater trust in licensed platforms. This trust, combined with the interactive nature of betting on live events, has expanded the overall online gambling market share. Moreover, partnerships between betting platforms and major sports leagues are helping to boost user engagement and brand visibility. For instance, companies like Betway, Bet365, and William Hill sponsored some of the premier soccer clubs and leagues in Europe. Betway has been the principal partner of West Ham since 2015, logos of which are seen on the players’ uniforms and the club’s stadium in London.
Regional Analysis
By region, the study provides the online gambling market insights into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. In 2024, Europe held the largest market share due to the region’s high internet penetration and usage, well-established regulatory environment, and mature gambling culture. European countries such as the UK, Germany, Italy, France, and Spain have adopted both online and offline gambling, offering clear legal frameworks that promote safe and transparent operations. The presence of leading global operators such as Bet365, Kindred Group, and William Hill has also strengthened the region’s market through innovation, trust, and continuous investment in technology.
Asia Pacific is expected to experience the fastest growth during the forecast period, as highlighted in the Gambling Insider report published by Uplatform. This growth is driven by increasing internet and smartphone penetration, a young, digital-savvy population, and rising disposable incomes. Countries such as India, the Philippines, and Thailand are experiencing a rapid surge in online betting and casino game participation due to favorable demographics and growing access to digital payment systems. The region’s strong passion for sports, mainly for cricket, football, and eSports, has further fueled demand. In India, platforms like Dream11 and MPL have seen exponential user growth due to the rising popularity of fantasy sports linked to real-time sporting events.
Online Gambling Market – Key Players and Competitive Insights
The online gambling market is highly competitive, driven by the increasing demand for seamless, secure, and accessible gaming experiences across both urban and rural regions. Key players in the industry are focusing on developing advanced platforms that offer enhanced user interfaces, real-time gaming, and personalized content to attract and retain users. Companies are heavily investing in research and development (R&D) to improve platform performance, security features, live streaming capabilities, and mobile responsiveness. Major players in the market include Bet365 Group Ltd.; 888 Holdings plc; Betway Group; LeoVegas AB; Flutter Entertainment plc; Entain plc; William Hill Ltd.; DraftKings Inc.; Playtech plc; and Kindred Group plc.
Bet365 Group Ltd. is a privately owned online gambling company headquartered in England. Founded in 2000, Bet365 has grown into one of the world’s leading online betting platforms, offering sports betting, online casino, poker, bingo, and live streaming services. The company operates in multiple international markets and is licensed by several major regulatory bodies, ensuring compliance and trustworthiness. Known for its user-friendly mobile app and advanced live betting features, Bet365 serves millions of users globally. It continues to invest in technology, customer service, and responsible gambling initiatives. Despite its scale, the company remains family-run, and is recognized for its strong financial performance and commitment to innovation in the online gambling space.
William Hill Ltd. (888 Holdings) is a British online and retail gambling company founded in 1934. Headquartered in London, it is known for its strong presence in sports betting, particularly horse racing and football, along with online casino and poker offerings. The company has transitioned successfully into the digital space, becoming a major player in online gambling. William Hill operates under multiple licenses, including those in the UK, Gibraltar, and several US states. The brand continues to grow through technological upgrades, mobile integration, and a strong commitment to responsible gaming while maintaining its iconic status in the global gambling industry.
List of Key Companies
- 888 Holdings plc
- Bet365 Group Ltd.
- Betway Group
- DraftKings Inc.
- Entain plc
- Flutter Entertainment plc
- Kindred Group plc
- LeoVegas AB
- Playtech plc
- William Hill Ltd. (Caesars Entertainment)
Online Gambling Industry Developments
September 2024: EveryMatrix launched LoyaltyEngine, a cross-vertical suite of tools empowering operators to strengthen the bond between players and brands, significantly boosting player engagement, retention, and lifetime value.
July 2024: Boomerang Bet became the official regional betting partner of AC Milan in Europe. This partnership signifies Boomerang's strategic move to enhance its brand presence in the European market.
April 2022: EveryMatrix launched JackpotEngine, a new product for the casino vertical. JackpotEngine offers a comprehensive set of options that enables operators to manage complex jackpots and add an extra layer of excitement on top of the players’ ordinary betting.
Online Gambling Market Segmentation
By Type Outlook (Revenue, USD Billion, 2020–2034)
- Sports Betting
- Poker
- Bingo
- Others
By Device Outlook (Revenue, USD Billion, 2020–2034)
- Desktop
- Mobile & Tablets
By Regional Outlook (Revenue, USD Billion, 2020–2034)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Netherlands
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Indonesia
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Rest of Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
Online Gambling Market Report Scope
|
Report Attributes |
Details |
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Market Size Value in 2024 |
USD 111.44 Billion |
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Market Size Value in 2025 |
USD 121.63 Billion |
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Revenue Forecast by 2034 |
USD 277.55 Billion |
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CAGR |
9.6% from 2025 to 2034 |
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Base Year |
2024 |
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Historical Data |
2020–2023 |
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Forecast Period |
2025–2034 |
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Quantitative Units |
Revenue in USD Billion and CAGR from 2025 to 2034 |
|
Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Industry Trends |
|
Segments Covered |
|
|
Regional scope |
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Competitive Landscape |
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Report Format |
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Customization |
Report customization as per your requirements with respect to countries, regions, and segmentation. |
FAQ's
The global market size was valued at USD 111.44 billion in 2024 and is projected to grow to USD 277.55 billion by 2034.
The global market is expected to register a CAGR of 9.6% during the forecast period.
Europe held the largest share of the global market in 2024.
A few key players in the market are Bet365 Group Ltd.; 888 Holdings plc; Betway Group; LeoVegas AB; Flutter Entertainment plc; Entain plc; William Hill Ltd.; DraftKings Inc.; Playtech plc; and Kindred Group plc.
The mobile & tablets segment dominated the market in 2024.
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