By Financial Services (Banking and Capital Markets, Payments), By Distribution Channels, By Deployment Type, By Region – Market Forecast, 2025–2034
The global open banking market was valued at USD 38.76 billion in 2024 and is expected to grow at a CAGR of 27.8% during the forecast period. The demand is driven by the increasing use of the online platform for payments, which includes sharing and transferring financial information in electronic form.

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Open banking is a system that allows banks and financial institutions to securely share customer financial data with third-party providers through APIs, with the customer's consent. It aims to promote innovation, competition, and personalized financial services. Open banking empowers consumers to make better financial decisions and access a wider range of products by enabling access to real-time financial information.
Open banking has replaced many local payment methods, and with digitization, there has been a rapid growth in digital payments. Moreover, more use of e-commerce platforms, better internet connectivity, and consumer awareness about application programming interfaces are propelling the development of the industry.

Growth Drivers
The industry is driven by the rising adoption of the open banking system in the developing regions such as Asia Pacific. This rise in adoption is fuel by the increasing implementation of big data analytics in the open banking sector to customize services and improve user experience. Moreover, the increase in the number of people using new wave applications and services is driving the demand. Furthermore, the association between traditional banking and financial service providers has created opportunities in these regions to grow and positively impact the industry growth.
Open banking uses different APIs to access consumer activities about banking and transactions from banks and NBFCs and develop innovative products and services to enhance the consumer experience. Positive government regulations for APIs is driving the growth. An open banking platform has many advantages, including better accessibility of financial operations, centralization of services, as well as improved customer experience. In addition, increased customer retention and solutions to the customer's needs are expected to drive the industry's growth. Consumers access premium banking services and advanced financial products to help them choose according to their financial needs. Such products are expected to drive the industry.
The market is primarily segmented based on financial services, distribution channels, deployment type, and region.
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By Financial services |
By Distribution channels |
By Deployment type |
By Region |
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Bank and capital segment accounted for the highest revenue share in 2024, owing to the growing demand to maintain finances effectively among Gen Z, which in turn, is expected to drive the segment growth. Payment options have replaced traditional methods with modernization, and consumer adoption of more AI-based platforms that meet customer needs is expected to create opportunities in the segment.
The payment segment is expected to record the fastest growth over the forecast period as consumers frequently move to different online payment platforms, and banks can collaborate with such platforms and develop a position in the market by laying hands on this opportunity.

The cloud segment is expected to showcase faster growth over the forecast period as it delivers huge consumer data with full security. The cloud segment stores data, analyses it, and deliver customizable solutions to the consumer. Due to its ease of use, convenience, and real-time experience, the cloud segment is expected to drive industry growth.
On-premise segment dominates the industry growth because many fintech companies and even banks offer their built APIs and their banking applications which interacts with users about their financial data and offer novel services to the customer.
The North America dominated with largest share in 2024 due to government regulation for standardized application programming interface (APIs) to access the consumer data. The government has introduced Dodd-Frank Act's Section 1033 under which the provides the legal basis for consumers to access and share their financial data with third parties. This has raised the adoption of the open banking platform. Moreover, rising number of the fintech companies in the region is fueling the growth of the industry in the region.
The Asia Pacific is expected to witness fastest growth during the forecast period as the region is largest for the implementation and expansion of online payments. The high digital adoption rate and awareness in the region about the benefits of open banking is further expected to fuel the growth. Moreover, rising internet penetration in the region is supporting the expansion of digital payments, thereby driving the growth in the region.

Some of the major players operating in the global market include Banco Bibao Vizcaya Argentaria S.A., Barclays, BBVA Open platform Inc., Capital One, Clarity Group Inc., Citigroup, Conduct Inc, Credit Agricole, DBS Bank, DBS Bank, Demystdata, Figo GmbH, Finastra, Formfree, HSBC Bank plc, Jack Henry & Associate Inc, Mambu GmbH, MineralTree Inc. NCR Corporation, Prista Corporation, Quantros Inc., RL Datix, Smart gate Solutions Ltd., Verge Health.
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Report Attributes |
Details |
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Market size value in 2024 |
USD 38.76 billion |
| Market size value in 2025 | USD 49.27 billion |
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Revenue forecast in 2034 |
USD 447.20 billion |
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CAGR |
27.8% from 2025 - 2034 |
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Base year |
2024 |
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Historical data |
2020 - 2023 |
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Forecast period |
2025 - 2034 |
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Quantitative units |
Revenue in USD billion and CAGR from 2025 to 2034 |
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Segments covered |
By Financial services, Distribution channels, Deployment type and region.
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Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Key companies |
Banco Bibao Vizcaya Argentaria S.A., Barclays, BBVA Open platform Inc., Capital One, Clarity Group Inc., Citigroup, Conduct Inc, Credit Agricole, DBS Bank, DBS Bank, Demystdata, Figo GmbH, Finastra, Formfree, HSBC Bank plc, Jack Henry & Associate Inc, Mambu GmbH, MineralTree Inc. NCR Corporation, Prista Corporation, Quantros Inc., RL Datix, Smart gate Solutions Ltd., Verge Health
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• The market size was valued at USD 38.76 Billion in 2024 and is projected to grow to USD 447.20 Billion by 2034
• The market is projected to register a CAGR of 27.8% during the forecast period.
• A few of the key players in the market are Banco Bibao Vizcaya Argentaria S.A., Barclays, BBVA Open platform Inc., Capital One, Clarity Group Inc., Citigroup, Conduct Inc, Credit Agricole, DBS Bank, DBS Bank, Demystdata, Figo GmbH, Finastra, Formfree, HSBC Bank plc, Jack Henry & Associate Inc, Mambu GmbH, MineralTree Inc. NCR Corporation, Prista Corporation, Quantros Inc., RL Datix, Smart gate Solutions Ltd., Verge Health.
• The banks and capital markets accounted for the largest market share in 2024.
• The cloud segment is expected to record significant growth.