Packaged Zhug Market Size, Share Global Analysis Report, 2023-2032
Packaged Zhug Market Size, Share Global Analysis Report, 2023-2032

Packaged Zhug Market Share, Size, Trends, Industry Analysis Report, By Product Type (Red Zhug, Green Zhug); By End Use; By Region; Segment Forecast, 2023 – 2032

  • Published Date:Nov-2023
  • Pages: 119
  • Format: PDF
  • Report ID: PM3933
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global packaged zhug market was valued at USD 51.34 million in 2022 and is expected to grow at a CAGR of 4.8% during the forecast period.

The surge in the need and demand for spicy flavor dips in various types of international cuisines, especially Chinese, Thai, Malaysian, and Japanese, along with the rising proliferation for exploring new types of food dishes and the continuously emerging popularity of zhug condiments, are among the major factors propelling the growth of the global market. In addition, as zhug contains several fresh ingredients, including garlic, peppers, and other herbs that significantly attract consumers looking for fresh and healthier dip options for others coupled with the focus of companies on constantly new zhug products to meet the changing consumer eating preferences, are further anticipated to boost the global market.

Packaged Zhug Market Size

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Moreover, a growing number of innovations in packaging that could make zhug more convenient and appealing to consumers seeking resealable pouches, portion-sized sachets, or squeeze bottles, which are easier to use and store the product along with the trend of highlighting the numerous potential benefits of zhug like anti-inflammatory properties through innovative packaging, are likely to foster product demand and growth over the coming years.

However, the limited awareness and knowledge among consumers about the potential benefits of zhug, the limited reach of the product to various regions, and the high cost associated with high-quality zhug ingredients like fresh herbs and spices are among the factors acting as major restraints for global market growth.

Packaged Zhug Market Size

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Industry Dynamics

Growth Drivers

  • The growing popularity of flavorful and authentic zhug is boosting market growth.

The rapid increase in the prevalence and popularity of authentic and flavorful zhug to be widely used in several cuisines because of its color and spicy taste and growing consumer willingness to experiment with their taste and cuisines are key factors propelling the packaged zhug market growth at an extensive pace. Besides this, the surging availability of online content related to food products that is encouraging consumer awareness about the benefits of consuming healthier and natural products is also attracting consumers to explore dishes infused with zhug.

With the growing popularity of various Middle Eastern cuisines, including dishes like falafel, shawarma, and hummus, all over the world, the need and demand for Middle Eastern condiments like zhug have grown drastically in recent years. As consumers are constantly becoming more adventurous with their culinary choices, the exploration of new flavors and condiments is anticipated to create huge growth opportunities for the market.

Report Segmentation

The market is primarily segmented based on product type, end-use, and region.

By Product Type

By End-Use

By Region

  • Red Zhug
  • Green Zhug
  • Residential
  • Commercial
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Product Type Analysis

  • Red zhug segment accounted for the largest market share in 2022

The red zhug segment accounted for the noteworthy market share, owing to its widespread consumption and demand because of its ability to provide a fiery and flavor-packed option to consumers along with the exponential rise in the number of manufacturers introducing new variations of red zhug such as mild or extra-spicy versions or experiment with different ingredients and flavor profiles to cater to a wider or broader range of consumers all over the world.

The green zhug segment is anticipated to emerge as the fastest growing segment with a significant growth rate over the coming years on account of increasing demand for plant-based condiments like green zhug and the rising popularity of vegan and vegetarian diets across the globe. Apart from this, companies in the market are increasing their efforts towards educating consumers about the uses of green zhug and their potential to enhance their culinary experiences, which is further likely to boost segment market growth at a rapid pace. According to Vegan Calm, in 2022, the number of vegans and vegetarians is approximately 79 million in the world, and the number is expected to be around 1.5 million globally in the upcoming years.

By End-Use Analysis

  • The residential segment is expected to witness the highest growth.

The residential segment is projected to grow at the highest growth rate throughout the study period, which is majorly driven by growing interest in various global or international cuisines, especially in Middle-Eastern origins, and the emergence of products as a healthier option for consumers seeking natural and plant-based options over processed alternatives. Also, effective marketing strategies and consumer education about the uses and benefits of zhug can drive interest and adoption in the residential segment and generate huge growth potential for the market.

The commercial segment led the industry market with substantial revenue share in 2022, which is largely accelerated by widespread product use in commercial units like hotels, restaurants, food trucks, and other food chains and the growing adoption of packaged zhug by various commercial food spaces to give dishes a spicy kick and attract consumers looking for something unique and exotic.

Regional Insights

  • North America region dominated the global market in 2022

The North American region dominated the global market. The regional market growth is highly attributable to the surging popularity of different Mediterranean and Middle Eastern cuisines and their increasing willingness to spend more on such kinds of products with healthy and natural ingredients.

Additionally, the exponential rise of e-commerce and rapid emergence of various online shopping channels has made it easier for consumers to access niche products like packaged zhug, as well as easier accessibility of packaged zhug in supermarkets and specialty stores, is also pushing the market growth forward. For instance, according to our findings, the United States is the world’s 2nd largest e-commerce market, with an estimated revenue of USD 915,354 million by 2023 with an annual growth rate of around 11.3%.

Asia Pacific will grow at a rapid pace, mainly due to significantly increased consumption of ethnic foods and rising health consciousness among consumers, which led to higher prevalence and adoption of zhug over several other condiments available in the market.

Key Market Players & Competitive Insights

The packaged zhug market is highly concentrated with the presence of various global and regional market players. Top companies in the global market are extensively focusing on the expansion of their product portfolio through offering a wide range of packaged herbs products, including zhug. They are also adopting several other business development strategies, including collaboration with local vendors or players, partnerships, and acquisition to reach a wider consumer base.

Some of the major players operating in the global market include:

  • Chili Food
  • Conagra Brands
  • Grecian Delight Foods
  • Hormel Foods Corporation
  • Huy Fong Foods
  • Kikkoman Corporation
  • Osem Group
  • Soom Foods
  • Steenbergs
  • The Clorox Company
  • The Kraft Heinz Company
  • Wholespice
  • Zahavi Hakerem
  • Zhoug Sauce Co.

Recent Developments

  • In March 2023, Trader Joe’s announced the launch of its new brand of matzah, which will be made in Israel and available nationwide for a limited period. The company has vast experience in various Middle Eastern, Israeli, and Jewish products like Yemenite zhug and tahini, which have become staples in several homes.

Packaged Zhug Market Report Scope

Report Attributes


Market size value in 2023

USD 53.75 million

Revenue Forecast in 2032

USD 82.17 million


4.8% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD million and CAGR from 2023 to 2032

Segments Covered

By Product Type, By End-Use, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


Report customization as per your requirements with respect to countries, regions, and segmentation.