Vacation Rental Market Share, Size, Trends, Industry Analysis Report, By Booking Mode (Online, Offline), By Accommodation Type (Home, Apartments, Resort/Condominium, Others), By Region, And Segment Forecasts, 2024 - 2032
- Published Date:Jan-2024
- Pages: 116
- Format: PDF
- Report ID: PM3810
- Base Year: 2023
- Historical Data: 2019-2022
The global vacation rental market was valued at USD 81.42 billion in 2023 and is expected to grow at a CAGR of 4.90% during the forecast period.
Integrating vacation rental listings with various distribution channels, such as online travel agencies (OTAs) and meta-search engines, presents a promising opportunity to reach a wider audience. By partnering with platforms like Expedia Partner Solutions, HomeToGo, & TripAdvisor, operators can significantly enhance their visibility and expand their reach. This increased exposure leads to higher booking rates, increased occupancy, and ultimately drives revenue growth for vacation rental operators. These strategic collaborations enable the operators to tap into a larger pool of potential guests, attract more bookings, and maximize the utilization of their properties.
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Market growth is being fueled by the increasing expenditure of millennials on travel, vacations, and accommodation. According to the Copyrise, there are approximately 200,000 Mn global millennial tourists who collectively spend around USD 180 Bn on travel annually. However, the market has experienced negative impacts due to the COVID-19 pandemic. As reported by AirDNA, there was a substantial decline in weekly bookings in major cities between January & March 2020.
- For instance, Beijing saw a 96% drop in bookings, Shanghai experienced a 71% decline, Seoul witnessed a 46% decrease, and Rome's bookings fell by 41%.
As of 2021, there were approximately 2.9 million hosts on Airbnb worldwide, with over 14,000 new hosts being added each month. Airbnb's presence extends to around 220 countries, with approximately 100,000 active listings. As the market continues to evolve, service providers in the vacation rental industry are adapting their offerings to meet the changing preferences and needs of travelers. The growing popularity of vacation rentals reflects their ability to cater to the diverse requirements of modern travelers seeking comfortable and customizable accommodations for their trips.
Originally catering to visiting scholars by offering temporary housing, SabbaticalHomes has now broadened its services to encompass short- and medium-term home rentals & exchanges in 57 countries, appealing to both academic and non-academic individuals. In parallel, other companies such as Plum Guide, BoutiqueHomes, & Homestay are also making strides in this domain, implementing changes to their service offerings to deliver unparalleled convenience and distinctive experiences to their clientele. The impact of social media and the internet is significantly contributing to increased consumer awareness about the various services and offerings available within this industry. As a result, more individuals are becoming informed and exploring the diverse options provided by these innovative platforms, leading to a growing demand for unique and personalized accommodation experiences.
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Increasing preference of vacation rental properties
Vacation rental properties have become increasingly preferred by travelers over traditional hotels due to several compelling reasons. Vacation rentals are more budget-friendly and offer a higher level of comfort and privacy compared to hotels. These properties often cater to families and pet owners, making them an attractive option for a wider range of travelers. The cost-effectiveness of vacation rentals, combined with their comparable amenities to hotels, drives consumer preference towards these accommodations. For instance, a TurnKey Vacation Rentals survey from 2019 revealed that 64% of travelers favor vacation rentals over hotels.
A report from the iProperty Management, in 2021, revealed that 71% of families traveling with children prefer vacation rentals due to the convenience of preparing their meals, a significant factor influencing their decision. Additionally, the increasing supply of vacation rentals has led to heightened demand and availability, driven by their cost-effectiveness compared to hotels. Stratos Jet Charters, Inc. provided statistics indicating the scale of the market.
The market is primarily segmented based on accommodation type, booking mode, and region.
By Accommodation Type
By Booking Mode
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By Accommodation Type
Home accommodation segment accounted for the largest share in 2022
Home accommodation accounted for major global share. This dominant position is a result of the widespread popularity of home accommodations among travelers, primarily due to their ample space availability, enhanced safety, and access to various amenities. Additionally, the segment's growth is further propelled by the attractive cost advantage of home rentals in rural and travel destinations, making them a preferred choice for budget-conscious travelers seeking comfortable and cost-effective accommodations.
Resort/condominium segment is likely to register highest growth rate. This rapid growth is primarily attributed to the strong influence of millennials, who show a greater inclination towards spending on experiencing various amenities provided by resorts and condominiums. These amenities often include barbeque pits, games, swimming pools, clubhouses, and tennis facilities, making them attractive options for millennials seeking a comprehensive and enjoyable vacation experience.
By Booking mode
Offline segment expected to hold substantial market share in 2022
Offline segment is projected to hold significant market share. This dominance is primarily driven by the significant consumer base of Baby Boomers and Gen X, who prefer using offline modes for booking accommodations. However, with the increasing penetration of the internet and smartphones among consumers, there is an anticipated shift in consumer preferences towards online booking modes. As more individuals become tech-savvy and accustomed to digital platforms, the convenience and accessibility of online booking options are expected to attract a larger share of the market in the coming years.
Online segment witnessed steady growth. This remarkable growth is attributed to consumers' increasing preference for having detailed access to the offerings of accommodations, amenities, and other benefits through digital platforms. The appeal of value for money, convenience, and the desire for authentic travel experiences are significant factors driving the surge in online booking.
Additionally, the rise of startups and third-party travel booking companies offering their services exclusively through applications and websites further contributes to the growth of the online booking segment. As consumers become more comfortable with digital platforms and seek streamlined and efficient booking processes, online booking channels are becoming increasingly favored, leading to the substantial expansion of this segment in the travel and accommodation industry.
According to iProperty Management's 2021 report, 12% of millennials plan to stay in a villa/estate, which is significantly higher compared to only 6% of Boomers and 9% of Gen Xers. This indicates the strong preference of millennials for resort-style accommodations, driving the segment's growth as they increasingly seek luxurious and amenity-rich options for their travel and vacation stays.
Europe region dominated the global market in 2022
Europe dominated the global market. This dominance can be attributed to major tour operators in the region catching up with the growing trend of glamping, along with an increasing expenditure on booking accommodations in resorts and condominiums. Germany and the UK are anticipated to be the leading markets in the Europe. These trends highlight the strong demand for unique and experiential accommodations, driving the region, with the UK emerging as a particularly dynamic and rapidly expanding market within the region.
APAC is likely to emerge as fastest growing region. Australia's stunning coastline and picturesque regions make it a highly sought-after destination for vacation rentals. Coastal areas, charming beachside towns, and regions boasting natural wonders such as the Great Barrier Reef, Whitsundays, Blue Mountains, and the Yarra Valley are particularly popular spots for vacation rental properties.
As per the Australian Financial Review, MadeComfy, an Airbnb management company operating in Australia, has observed a robust recovery in the short-term rental (STR) industry. Notably, they reported an impressive average occupancy rate of 73% in major cities like
Sydney and Melbourne, indicating a strong resurgence in the demand for vacation rentals and showcasing the thriving appeal of these properties among travelers.
Key Market Players & Competitive Insights
The vacation rental market is fragmented and is anticipated to witness competition due to several players' presence. Major service providers in the market are constantly upgrading their technologies to stay ahead of the competition and to ensure efficiency, integrity, and safety. These players focus on partnership, product upgrades, and collaboration to gain a competitive edge over their peers and capture a significant market share.
Some of the major players operating in the global market:
- Booking Holdings
- Expedia Group
- Hotelplan Holding
- Oravel Stays
- Wyndham Destinations.
- In August 2022, Oravel Stays acquired Bornholmske Feriehuse, an established operator of vacation rentals. By acquiring, Oyo aimed to strengthen its foothold in the Croatian market and enhance its offerings to both hosts and guests in the region.
Vacation Rental Market Report Scope
Market size value in 2024
USD 84.06 billion
Revenue forecast in 2032
USD 123.69 billion
4.90% from 2024 – 2032
2019 – 2022
2024 – 2032
Revenue in USD billion and CAGR from 2024 to 2032
By Accommodation Type, Booking Mode, By Region
North America, Europe, Asia Pacific, Latin America; Middle East & Africa
Report customization as per your requirements with respect to countries, region and segmentation.
The vacation rental market report covering key segments are accommodation type, booking mode, and region.
Vacation Rental Market Size Worth $123.69 Billion by 2032.
The global vacation rental market is expected to grow at a CAGR of 4.8% during the forecast period.
Europe is leading the global market.
key driving factors in vacation rental market are increasing preference of vacation rental properties.