Video on Demand (VoD) Market Share, Global Analysis Report, 2024-2032
Video on Demand (VoD) Market Share, Global Analysis Report, 2024-2032

Video on Demand (VoD) Market Share, Size, Trends, Industry Analysis Report, By Offering Type; By Content-Type; By Monetization Model; By Platform Type; By Deployment Model; By Vertical; By Region; Segment Forecast, 2024 - 2032

  • Published Date:Mar-2024
  • Pages: 114
  • Format: PDF
  • Report ID: PM4760
  • Base Year: 2023
  • Historical Data: 2019-2022

Report Outlook

Global video on demand (VoD) market size was valued at USD 144.57 billion in 2023. The market is anticipated to grow from USD 161.76 billion in 2024 to USD 444.29 billion by 2032, exhibiting the CAGR of 13.5% during the forecast period

Video on Demand (VoD) Market Overview

Video on demand (VoD) services provide a range of entertainment, including movies, sports, and educational programs. In contrast to traditional broadcasting, which relies on television and set-top boxes for access, VoD platforms enable users to view content on consumer electronics such as laptops, smartphones, and tablets. The increasing demand for digital media gadgets and the availability of high-speed internet for remote media access, coupled with the widespread use of mobile phones due to the rising popularity of social media platforms, are key drivers of the video-on-demand market's development. Recent technological advancements and the internet's increasing reach in many countries worldwide enable video-on-demand providers to deliver top-notch content. Additionally, the release of new shows and movies on these platforms during the pandemic has further boosted the growth of subscription video-on-demand (SVoD) services.

Video on Demand (VoD) Market Size

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  • For instance, in February 2024, Netflix has recently announced that Expedia Group would become its first global advertising partner. Expedia Group is planning to run a multi-market campaign on Netflix's ad-supported plan over the next four years until 2024. The partnership is intended to help Expedia Group expand its international reach while also reinforcing Netflix's multi-nation advertising package that it offers to both its members and marketers.

VoD technology is not just limited to entertainment; it is increasingly being used in educational institutions to provide flexible and convenient access to educational resources, lectures, and training materials. Similarly, VoD solutions are utilized in corporate settings for internal training, onboarding, and sharing knowledge. In areas where traditional broadcasting infrastructure is lacking, such as rural or developing regions, VoD services offer a cost-effective and scalable way to deliver content to remote populations. This helps bridge the digital divide and promotes socio-economic development.   

Video on Demand (VoD) Market Share

Video on Demand (VoD) Market Dynamics

Market Drivers

Market expansion will be fueled by growing mobile data subscriptions and expanding use of smart devices.

The growing popularity of smart devices has made it easier for people to consume media. Consumers are increasingly seeking convenient access to a variety of entertainment options. The global video-on-demand market is expanding due to factors such as improved affordability, widespread availability of high-speed internet, and increased usage of these services. Rising mobile data subscriptions, expanded high-speed data networks, and advanced features in smartphones and tablets are also driving growth.

Video-on-demand services offered by streaming providers allow users to select and watch videos from a vast library at their convenience without any contractual obligations. Various subscription plans cater to different user needs, offering cost-effective options compared to traditional subscriptions. The market's growth is further fueled by the flexibility and user-friendly experiences provided by these services, as well as the increasing popularity of regional content and online streaming services over traditional ones. Additionally, the trend of streaming live events to avoid large crowds is accelerating the market's expansion.

Growing Industry Demand for Video Content

The Video on Demand (VoD) market opportunity is surging due to the growing demand for video content across industries. Digital platform adoption and technological advancements are key drivers, making VoD services crucial for entertainment and information dissemination. This demand extends beyond traditional media to include education, corporate, and healthcare sectors. As more industries see the value of video for communication and engagement, VoD market demand rises, shaping how information is delivered. The COVID-19 pandemic accelerated this trend, with remote work and virtual events increasing the need for flexible, on-demand video solutions.

Market Restraints

The increasing risk posed by piracy of video content

The Video on Demand (VoD) sector faces a significant challenge in the form of heightened concerns over video content privacy. As on-demand video consumption rises, so do worries about the security and confidentiality of user data. Users trust platforms with sensitive information, but the risk of unauthorized access, data breaches, or misuse is a pressing issue for the VoD market development. Violations of data privacy, unauthorized sharing of personal information, and potential exploitation of user data for targeted advertising or other purposes have raised red flags among consumers. Stricter regulations, such as GDPR and other privacy laws, underscore the need for VoD platforms to implement strong security measures to protect user privacy. However, compliance with these regulations presents operational challenges for service providers and complicates the user experience.

The increasing awareness and concern regarding video content privacy issues could undermine user trust and the adoption of VoD services. Addressing these privacy challenges is crucial for the sustained growth of the VoD market share, requiring a delicate balance between providing personalized content recommendations and ensuring the stringent protection of user data to mitigate the restraint posed by the escalating threat to video content privacy.

Report Segmentation

The market is primarily segmented based on offering type, content type, monetization model, platform type, deployment model, vertical and region.

By Offering Type

By Content Type

By Monetization Model

By Platform Type

By Deployment Model

By Vertical

By Region

  • Solutions
  • Pay TV
  • Direct to Home (DTH)
  • Cable TV
  • Internet Protocol Television (IPTV)
  • Over the Top (OTT) Services
  • Services
  • Managed Services
  • Professional Services
  • Consulting
  • Implementation & Integration
  • Support & Maintenance
  • Fitness/Educational Programs
  • Web Series
  • Movies
  • Music
  • Others
  • Electronic-Sell-Through
  • Free Ad-Supported Streaming TV
  • Subscription Video on Demand
  • Advertising-Support Video on Demand
  • Transactional Video on Demand


  • Smart TVs
  • Smartphones
  • Laptops/Tablets
  • Others


  • Cloud
  • On-Premises


  • Media & Entertainment
  • Healthcare & Life Sciences
  • Government & Public Sector
  • BFSI
  • Education
  • Others


  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea, Australia)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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Video on Demand (VoD) Market Segmental Analysis

By Content Type Analysis

  • The fitness/educational programs segment is projected to grow at the fastest CAGR during the video on demand market forecast period. Educational and fitness program content are key components of the VoD market growth, offering users access to instructional and motivational content for personal development and well-being. VoD platforms provide a wide range of educational programs covering language learning, professional development, academic subjects, and specialized skills training. Users can learn at their own pace and customize their educational experience to their interests and goals.

Accessing exercise classes, workout routines, and wellness content from home is now easier with fitness program content available on VoD platforms. These programs cater to different fitness levels and include cardio, strength training, yoga, Pilates, and mindfulness practices. Users can select from an array of workouts guided by certified trainers, follow organized training plans, and track their progress, which helps them achieve their fitness objectives and lead healthier lives.

By Vertical Analysis

  • The media and entertainment industry is poised to dominate the video-on-demand (VoD) market. VoD solutions and services are transforming content delivery and viewer interaction. These encompass technologies and services facilitating efficient management, distribution, and monetization of digital content. Key components include content delivery networks (CDNs) for smooth streaming, digital rights management (DRM) systems for secure access, and analytics tools for understanding viewer behavior. Media companies can provide tailored, on-demand content experiences across various platforms, adapting to evolving consumer preferences. Essential services such as consulting, implementation, and support play a critical role for businesses, guiding strategic decisions, facilitating seamless platform integration, and optimizing technical infrastructure for dependable content delivery.

Video on Demand Seg

Video on Demand (VoD) Market Regional Insights

The North America region dominated the global market with the largest market share in 2023

The North America region dominated the global market with the largest market share in 2023 and is expected to maintain its dominance over the anticipated period. VOD solutions and services are essential in the US, providing a range of content delivery models to suit different consumer tastes. Subscription-based streaming services like Netflix, Amazon Prime Video, and Hulu are prevalent, offering a wide array of on-demand content for a monthly fee. These platforms provide convenience and personalization, allowing users to access movies, TV shows, and original content without traditional broadcast schedules. The rise of subscription-based VOD services has led to a decline in cable TV subscriptions in the US, indicating a change in how audiences consume entertainment.

The Asia Pacific region is expected to be the fastest growing region, with a healthy CAGR during the projected period. The growth in this region can be largely attributed to a large customer base and an increase in mobile internet users across populous countries. Global players in the market are expanding their presence here due to the rising demand from end-users for sports, music, TV entertainment, and other content. For instance, Disney's Hotstar had approximately 39 million active users in 2021, according to a report by Media Partners Asia (MPA). The report also predicts that India will have 1 billion video screens by 2024.

Video on Demand Reg

Competitive Landscape

The Video on Demand (VoD) market development is fragmented and is anticipated to witness competition due to several players' presence. Major service providers in the market are constantly upgrading their technologies to stay ahead of the competition and to ensure efficiency, integrity, and safety. These players focus on partnership, product upgrades, and collaboration to gain a competitive edge over their peers and capture a significant market share.

Some of the major players operating in the global market include:

  • Amazon
  • Apple
  • Comcast Corporation
  • Flicknexs  
  • Fox Corporation
  • Google
  • Indieflix
  • Lionsgate  
  • Netflix
  • Paramount Global  
  • Reliance Jio
  • Sony
  • The Walt Disney Company
  • Warner Bros Discovery
  • Webnexs

Recent Developments

  • In January 2024, Walt Disney's partnership with Apple Vision Pro symbolizes significant advancements in narrative and entertainment in the future. Disney hopes to transform the way people experience their cherished stories and characters by utilizing Apple's state-of-the-art augmented reality (AR) technology.
  • In December 2023, Amazon and IPG Mediabrands signed a substantial three-year agreement aimed at helping brands connect with audiences through Prime Video ads. This collaboration highlights the rising significance of streaming platforms in advertising strategies and Amazon's increasing dominance in the digital advertising realm. The partnership will provide brands with a range of targeting and measurement tools to effectively engage Prime Video viewers. This includes utilizing Amazon's detailed data insights to target specific audience segments and optimize ad campaigns for greater effectiveness.
  • In November 2023, YouTube Premium from Google received several significant updates, enhancing the user experience with innovative features. One notable enhancement is the integration of AI-driven improvements, which use advanced algorithms to personalize recommendations, enhance content discovery, and boost overall user engagement.

Report Coverage

The Video on Demand (VoD) market report emphasizes on key regions across the globe to provide better understanding of the product to the users. Also, the report provides market insights into recent developments, trends and analyzes the technologies that are gaining traction around the globe. Furthermore, the report covers in-depth qualitative analysis pertaining to various paradigm shifts associated with the transformation of these solutions.

The report provides detailed analysis of the market while focusing on various key aspects such as competitive analysis, offering type, content type, monetization model, platform type, deployment model, vertical, and their futuristic growth opportunities.

Video on Demand (VoD) Market Report Scope

Report Attributes


Market size value in 2024

USD 161.76 billion

Revenue forecast in 2032

USD 444.29 billion


13.5% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments covered

By Offering Type, By Content Type, By Monetization Model, By Platform Type, By Deployment Model,  By Vertical, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


Report customization as per your requirements with respect to countries, region and segmentation.


key companies in Video on Demand (VoD) Market are Netflix, Amazon, Google, The Walt Disney Company, Apple, Warner Bros Discovery, Comcast Corporation

Video on Demand (VoD) Market exhibiting the CAGR of 13.5% during the forecast period

The Video on Demand (VoD) Market report covering key segments are offering type, content type, monetization model, platform type, deployment model, vertical and region.

key driving factors in Video on Demand (VoD) Market are Growing Industry Demand for Video Content

The global Video on Demand (VoD) market size is expected to reach USD 444.29 billion by 2032