Yarrow Market Size, Share, Trend, Industry Analysis Report
By Form (Powder, Liquid), By End Use, By Sales Channel, By Region – Market Forecast, 2025–2034
- Published Date:Aug-2025
- Pages: 125
- Format: PDF
- Report ID: PM4149
- Base Year: 2024
- Historical Data: 2020-2023
Overview
The global yarrow market size was valued at USD 501.05 million in 2024, growing at a CAGR of 5.1% from 2025 to 2034. Consumers are increasingly shifting toward herbal treatments over synthetic drugs, owing to concerns over side effects. Yarrow’s anti-inflammatory and wound-healing properties make it a preferred choice in natural medicine, driving demand across pharmaceutical and nutraceutical applications.
Key Insights
- The powder segment led in 2024 due to long shelf life, ease of formulation, and wide use in herbal teas, supplements, and skincare.
- The healthcare segment held the largest share in 2024, driven by research on yarrow’s anti-inflammatory, antispasmodic, and antimicrobial properties.
- North America dominated the global yarrow market in 2024, fueled by strong demand for herbal supplements and well-developed wellness retail networks.
- The U.S. led the regional market due to high consumer interest in natural therapies and a robust herbal product ecosystem.
- The Asia Pacific industry is projected to grow fastest from 2025 to 2034, driven by rising demand for plant-based remedies and increasing disposable income.
- The industry in China is expected to witness significant growth during the forecast period due to yarrow’s integration into traditional Chinese medicine and rising investments in herbal R&D.
Industry Dynamics
- Growing consumer preference for natural and herbal remedies is boosting demand for yarrow in dietary supplements and wellness products.
- Expanding use of botanical extracts in skincare and personal care drives adoption of yarrow due to its anti-inflammatory and antioxidant properties.
- Integration into traditional medicine systems enhances product development and consumer trust in yarrow-based herbal formulations.
- Limited clinical research and standardization in dosing restrict regulatory approval and widespread acceptance in mainstream healthcare systems.
Market Statistics
- 2024 Market Size: USD 501.05 million
- 2034 Projected Market Size: USD 823.18 million
- CAGR (2025–2034): 5.1%
- North America: Largest market in 2024
AI Impact on Yarrow Market
- AI tools help identify bioactive compounds in yarrow, accelerating the pharmacological studies.
- Smart farming tools integrated with AI are used to monitor climate, soil quality, and plant health, which improves yield and potency.
- Predictive analytics is adopted to streamline stock levels and reduce waste.
- In e-commerce platforms, AI is used to analyze the buying behavior of consumers to personalize promotions and enhance customer experience.
The yarrow market refers to the global trade and commercialization of yarrow (Achillea millefolium), a medicinal herb widely used in pharmaceuticals, cosmetics, food and beverages, and traditional medicine due to its anti-inflammatory, antioxidant, and healing properties. The rising popularity of organic skincare and haircare products is driving the use of yarrow extract for its soothing, antimicrobial, and anti-aging properties. Its role in eco-conscious formulations supports its wider adoption in premium beauty product lines.
Yarrow is increasingly being used in herbal teas, wellness beverages, and fortified food products for its digestive and immune-boosting benefits. This aligns with consumer demand for natural functional ingredients in daily diets that promote long-term health. Moreover, traditional healing systems such as Ayurveda and naturopathy continue to integrate yarrow in treatments for fever, wounds, and digestive issues. This sustained use in cultural and holistic practices reinforces its market relevance and drives demand in alternative healthcare channels.
Drivers & Opportunities
Growth in Traditional and Alternative Medicine: Traditional and alternative healing systems continue to rely on yarrow for its broad therapeutic effects, including its use in managing wounds, digestive disorders, inflammation, and fevers. According to the Organic Trade Association, in April 2024, the U.S. organic personal care market witnessed sales worth USD 6.8 billion, growing 12% year-on-year. Herbalists and naturopaths incorporate yarrow in tinctures, teas, salves, and poultices due to its long-standing reputation as a reliable medicinal herb. Interest in natural wellness practices is steadily increasing among health-conscious consumers, leading to more demand for plant-based remedies. The sustained popularity of traditional systems such as Ayurveda, Traditional Chinese Medicine, and European folk medicine keeps yarrow rooted in modern alternative treatments. Its multipurpose role across different cultures reinforces its relevance and expands its usage across herbal supplements, healthcare products, and topical solutions.
Expansion of Organic Personal Care Industry: The growing shift toward organic and natural cosmetic formulations has opened new avenues for yarrow in skincare and haircare products. Yarrow extract is being widely adopted for its anti-inflammatory, antimicrobial, and soothing benefits, making it suitable for sensitive skin and anti-aging solutions. Clean beauty brands often favor this herb to align with sustainability and transparency trends, appealing to consumers who avoid synthetic additives. It is commonly featured in serums, facial oils, shampoos, and lotions aimed at calming irritation and promoting skin regeneration. The herb’s strong alignment with plant-powered beauty trends positions it as a high-value ingredient in premium and eco-conscious personal care products.
Segmental Insights
Form Analysis
Based on form, the segmentation includes powder and liquid extract. The powder segment accounted for the largest revenue share in 2024 due to its long shelf life, ease of formulation, and wide use across herbal teas, supplements, and skincare products. Manufacturers prefer the powder form because it enables easy dosing and blending with other botanicals in capsule and tablet formats. The processing techniques used retain most of the plant’s bioactive compounds, supporting its appeal in therapeutic applications. This format is also widely used in DIY formulations by consumers who are increasingly exploring natural remedies. Bulk purchasing by nutraceutical and cosmetic industries further strengthened its market hold.
The liquid extract segment is expected to grow during the forecast period, due to its high potency, faster absorption, and versatility in tinctures, serums, and natural remedies. Formulators in the cosmetic and pharmaceutical sectors are using liquid extracts for topical products, benefiting from its concentrated bioavailability. Demand is also driven by consumers seeking fast-acting alternatives for digestive and menstrual issues, where liquid formats are more effective. The clean label movement is further accelerating interest in ethanol- and glycerin-based herbal extracts, positioning yarrow liquid extracts as a preferred choice in premium formulations.
End Use Analysis
In terms of end use, the segmentation includes healthcare, cosmetics, and food & beverages. The healthcare segment held the largest revenue share in 2024 due to growing research on yarrow’s anti-inflammatory, antispasmodic, and antimicrobial benefits. Its integration into herbal remedies for colds, wounds, and menstrual discomfort aligns with the rising preference for plant-based treatments. Pharmaceutical and nutraceutical companies are investing in yarrow-based formulations, particularly in capsules and tinctures targeting gastrointestinal and circulatory health. Consumer trust in botanical therapies, driven by clinical trials and regulatory support for natural medicine, has further supported the dominance of this segment across both over-the-counter and prescription markets.
Cosmetic manufacturers are increasingly adopting yarrow extract for its skin-calming, anti-aging, and pore-tightening properties. Its natural profile meets clean beauty standards, appealing to consumers demanding transparency in ingredient sourcing. Yarrow’s antioxidant-rich composition supports its inclusion in serums, facial oils, and acne treatments. Innovations in botanical infusion techniques have allowed brands to enhance product efficacy while marketing their soothing effects on sensitive and inflamed skin. The demand for natural hair care products is also contributing to its use in scalp treatments and herbal shampoos, boosting segment growth further.
Sales Channel Analysis
In terms of sales channel, the segmentation includes specialty store, direct store, e-commerce, and others. The e-commerce segment held the largest revenue share in 2024, due to increasing consumer preference for herbal wellness products through direct-to-consumer channels. Digital storefronts enable easy access to niche and premium yarrow products, from bulk herbs to supplements and skincare items. Transparent ingredient labeling, customer reviews, and educational content have empowered buyers to make informed purchases. Small and mid-sized manufacturers are leveraging e-commerce for global reach, supported by targeted marketing and influencer collaborations that raise awareness about yarrow’s benefits. Subscription models and personalized herbal wellness kits also contributed to sales growth through this channel.
Specialty stores are experiencing rising traction driven by demand from informed and health-conscious buyers seeking curated herbal and organic products. These stores provide tailored advice, product sampling, and brand storytelling, which enhance consumer confidence in yarrow-based offerings.
Regional Analysis
The North America yarrow market accounted for the largest revenue share in 2024 due to strong consumer demand for herbal supplements, increased awareness of botanical ingredients in wellness routines, and established distribution networks across health-focused retail and online platforms. According to the Plant Based Foods Association, in 2023, sales of herbal supplements in North America exceeded USD 11 billion. The region's regulatory framework also supports the inclusion of yarrow in over-the-counter remedies, functional teas, and topical formulations. High penetration of naturopathic medicine and consistent innovation by supplement manufacturers contribute to the sustained use of yarrow in preventive healthcare. Strong marketing strategies and product positioning across various natural product categories have further strengthened the region’s dominance in terms of both volume and revenue generation.
U.S. Yarrow Market Insights
The U.S. dominated the market in North America in 2024 due to the country’s advanced herbal product ecosystem, high consumer willingness to spend on natural therapies, and a growing trend toward personalized wellness. Product diversification in dietary supplements, tinctures, and herbal blends featuring yarrow has increased visibility and uptake across health-conscious demographics. Extensive presence of specialty health stores and natural grocery chains ensures widespread access to yarrow-based products. Demand for clean-label solutions and increased integration of yarrow in integrative healthcare protocols have helped manufacturers achieve consistent sales. Rising inclination toward organic and non-GMO herbs in the nutraceutical sector has reinforced yarrow’s footprint in the U.S. market.
Asia Pacific Yarrow Market Trends
The market in Asia Pacific is expected to register the highest CAGR from 2025 to 2034 due to expanding traditional medicine markets, rising disposable income, and increasing preference for plant-based remedies across emerging economies. Consumers are shifting toward time-tested herbal formulations, where yarrow is gaining traction for its role in digestive, respiratory, and wound care applications. Government initiatives promoting herbal medicine and favorable regulatory shifts are encouraging domestic companies to innovate and expand their product lines. A surge in wellness tourism and the popularity of herbal teas and wellness tonics also support regional demand. Rapid urbanization and digital commerce are boosting product availability, especially among younger, health-aware consumers.
China Yarrow Market Overview
The market in China is expected to grow significantly from 2025 to 2034, due to the integration of yarrow into traditional Chinese medicine practices and rising investments in herbal research and development. The country’s large consumer base increasingly values multi-functional botanicals, especially those supporting immune function, detoxification, and inflammation reduction. Rising influence of social media wellness influencers and e-commerce platforms is encouraging demand for yarrow-infused health drinks, beauty serums, and healing ointments. Domestic herbal brands are incorporating yarrow into functional food and personal care ranges, targeting health-conscious middle-income populations. Supportive government policies and the resurgence of traditional remedies in modern therapeutic contexts are accelerating product innovation and market expansion.
Europe Yarrow Market Assessment
The market in Europe is growing significantly due to growing demand for organic herbal products in skincare and pharmaceutical applications. Consumers are showing a strong preference for botanical-based solutions addressing inflammation, skin conditions, and hormonal balance, areas where yarrow offers established efficacy. Rising adoption of clean-label formulations and EU regulations favoring transparency in herbal product labeling have improved consumer trust. The region’s robust herbal supplement industry, especially in Germany and France, is incorporating yarrow extract into tinctures and capsules. Expanding awareness campaigns and educational initiatives on the benefits of traditional herbs are further boosting interest. Health-focused retail channels and wellness subscription boxes have enhanced accessibility.
Key Players & Competitive Analysis
The competitive landscape of the yarrow market reflects a dynamic environment marked by aggressive market expansion strategies and continuous innovation. Industry analysis indicates a strong emphasis on scaling operations through strategic alliances and joint ventures, particularly to access untapped markets and diversify product offerings. Companies are leveraging mergers and acquisitions to consolidate their positions, strengthen distribution networks, and enhance product portfolios. Post-merger integration efforts are focusing on optimizing supply chains and harmonizing production capabilities. Technological advancements are playing a crucial role in improving extraction processes, ensuring higher potency and purity of yarrow-based products.
Market participants are also investing in sustainable sourcing and formulation innovation to cater to evolving consumer preferences. Strategic collaborations with research institutions and contract manufacturers are further boosting product development pipelines. The overall competitive intensity is fueled by rising demand from the healthcare, cosmetics, and food industries, prompting players to focus on differentiation and long-term growth through robust innovation strategies.
Key Players
- Amphora Aromatics Ltd.
- Bristol Botanicals Ltd.
- Carruba Inc.
- Mother Bay Spice Company
- Neal’s Yard Remedies
- NHR Organic Oils
- Organic Infusions Inc.
- Penta Manufacturing
- SRS Aromatics
- Starwest Botanicals
- The Good Scent Company
- Treatt
Yarrow Industry Developments
May 2025: Penta Fine Ingredients entered into a strategic investment partnership with Keystone Capital to enhance its market position and expand its operational capabilities.
Yarrow Market Segmentation
By Form Outlook (Revenue, USD Million, 2020–2034)
- Power
- Liquid Extract
By End Use Outlook (Revenue, USD Million, 2020–2034)
- Healthcare
- Cosmetics
- Food & Beverages
By Sales Channel Outlook (Revenue, USD Million, 2020–2034)
- Specialty Store
- Direct Store
- E-commerce
- Others
By Regional Outlook (Revenue, USD Million, 2020–2034)
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Netherlands
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Malaysia
- South Korea
- Indonesia
- Australia
- Vietnam
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Mexico
- Brazil
- Argentina
- Rest of Latin America
Yarrow Market Report Scope
|
Report Attributes |
Details |
|
Market Size in 2024 |
USD 501.05 million |
|
Market Size in 2025 |
USD 526.10 million |
|
Revenue Forecast by 2034 |
USD 823.18 million |
|
CAGR |
5.1% from 2025 to 2034 |
|
Base Year |
2024 |
|
Historical Data |
2020–2023 |
|
Forecast Period |
2025–2034 |
|
Quantitative Units |
Revenue in USD million and CAGR from 2025 to 2034 |
|
Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Industry Trends |
|
Segments Covered |
|
|
Regional Scope |
|
|
Competitive Landscape |
|
|
Report Format |
|
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Customization |
Report customization as per your requirements with respect to countries, regions, and segmentation. |
FAQ's
The global market size was valued at USD 501.05 million in 2024 and is projected to grow to USD 823.18 million by 2034.
The global market is projected to register a CAGR of 5.1% during the forecast period.
North America accounted for the largest revenue share of the yarrow market in 2024 due to strong consumer demand for herbal supplements, increased awareness of botanical ingredients in wellness routines, and established distribution networks across health-focused retail and online platforms.
A few of the key players in the market are Amphora Aromatics Ltd; Bristol Botanicals Ltd.; Carruba Inc.; Mother Bay Spice Company; Neal’s Yard Remedies; NHR Organic Oils; Organic Infusions Inc.; Penta Manufacturing; SRS Aromatics; Starwest Botanicals; The Good Scent Company; and Treatt.
The powder segment accounted for the largest revenue share in 2024 due to its long shelf life, ease of formulation, and wide use across herbal teas, supplements, and skincare products.
The healthcare segment held the largest revenue share in 2024 due to growing research on yarrow’s anti-inflammatory, antispasmodic, and antimicrobial benefits.
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