Yoga and Exercise Mats Market Share, Size, Trends, Industry Analysis Report, By Material (Natural Rubber, Suede, Coconut Fiber, Others); By Distribution Channel; By End-Use; By Region; Segment Forecast, 2024 - 2032
- Published Date:May-2024
- Pages: 119
- Format: PDF
- Report ID: PM2568
- Base Year: 2023
- Historical Data: 2019-2022
Report Outlook
Yoga and exercise mats market size was valued at USD 10,190.93 million in 2023. The market is anticipated to grow from USD 10,478.66 million in 2024 to USD 13,238.89 million by 2032, exhibiting the CAGR of 3.0% during the forecast period.
Industry Trends
Yoga mats and exercise mats differ in purpose, thickness, and materials. Yoga mats are specifically designed for low-impact exercises like yoga, with a thinner profile and materials that offer grip and stability. Exercise mats are built for higher-impact workouts, with thicker foam and materials that provide cushioning and shock absorption. Also, mats are available in various materials, such as PVC, natural rubber, and biodegradable fibers like hemp or cotton. PVC mats offer flexibility and added grip, making them suitable for standard yoga practices. However, for hot yoga, a towel-style surface mat is recommended to absorb sweat and prevent slipping.
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Popular yoga mat brands include Lululemon, JadeYoga, Gaiam, and Manduka, which offer a range of mat options from budget-friendly to high-end and eco-friendly. For example, Lululemon's The Mat 5mm is a popular choice for its dual-textured sides, firm-yet-cushiony rubber construction, and ample size, making it suitable for various yoga styles. JadeYoga's Harmony Mat is another popular option, made from 100% rubber, offering advantages such as sustainability and grip. Furthermore, In June 2023, On International Yoga Day 2023, the Khadi and Village Industries Commission (KVIC) launched the indigenous and eco-friendly 'Khadi Yoga Mat' in Mumbai, aligning with the Atmanirbhar Bharat Abhiyaan.
Additionally, the integration of technology into yoga mats, such as AI-enabled smart yoga mats, provides real-time feedback on body position, flexibility, and power stretching. These advanced features are expected to drive the demand for yoga mats in the market. Also, yoga mats have a rougher texture for enhanced grip during poses, while exercise mats are smoother and easier to clean due to increased sweating during vigorous workouts. The differences in thickness, density, and texture cater to the specific needs of each type of activity. Yoga mats prioritize stability and grip for yoga poses, while exercise mats prioritize cushioning and shock absorption for dynamic movements.
Key Takeaways
- Asia Pacific dominated the market and contributed over 30% market share of the yoga and exercise mats market size in 2023
- By material category, the natural rubber segment is projected to grow with a significant CAGR over the yoga and exercise mats market forecast period
- By distribution channel category, the supermarket & hypermarket segment dominated the global yoga and exercise mats market size in 2023
What are the market drivers driving the demand for market?
Rising popularity of yoga and other forms of exercise
The rising popularity of yoga and other forms of exercise, such as Pilates, barre, and high-intensity interval training (HIIT), has been fueled by the increasing awareness of the importance of mental health and self-care. Coupled with the desire for low-impact workouts, this has led to a surge in the popularity of these exercise modalities.
For instance, yoga has attracted a diverse range of practitioners, including older adults, pregnant women, and individuals with chronic conditions, due to its adaptability and low-impact nature. Moreover, the accessibility of these exercises, with numerous studios, gyms, and online platforms offering classes, has contributed to their growing popularity and rising demand for yoga and exercise mats.
In addition, the COVID-19 pandemic has led to a surge in demand for home workouts and fitness equipment, with many people turning to yoga and exercise mats as a convenient and flexible way to practice at home. In 2021, a survey revealed that 25 percent of participants in the United States owned a yoga mat for home fitness, highlighting the increasing preference for yoga mats over other fitness equipment. This trend is driven by the convenience and flexibility of practicing yoga at home, as well as the ongoing COVID-19 pandemic, which has led to the closure of gyms and fitness centers, making it difficult for people to access traditional workout equipment. Furthermore, increasing awareness of yoga's numerous health benefits, such as stress relief, improved flexibility, and muscle toning, has contributed to the growing demand for yoga and exercise mats.
Which factor is restraining the demand for the market?
Volatility in raw material prices
The volatility in raw material prices significantly impacts the production costs of these mats. The primary materials used in the production of yoga and exercise mats include natural rubber, polyvinyl chloride (PVC), thermoplastic elastomer (TPE), and polyurethane (PU). The price of these materials is influenced by the cost of crude oil, which is a major component in the production of polymers such as PVC, TPE, and PU. Therefore, fluctuations in crude oil prices directly impact the prices of these materials, leading to price volatility in the yoga and exercise mat market.
The availability and quality of raw materials also play a crucial role in price volatility. For instance, the prices of synthetic fibers like polyester, which are used in some mats, can fluctuate due to their non-availability or poor quality, leading to increased costs for manufacturers and potentially higher prices for consumers. The report highlights the impact of raw material price fluctuations on the global yoga accessories market, including yoga mats.
Report Segmentation
The market is primarily segmented based on material, distribution channel, end-use, and region.
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Category Wise Insights
By Material Insights
Based on material category analysis, the market has been segmented on the basis of natural rubber, suede, coconut fiber, and others. The natural rubber segment is projected to witness a significant growth rate in the forecasted years since the yoga and exercise mats manufactured from natural rubber have durability and are considered good for resilience and anti-skid performance. Natural rubber-based yoga mats are preferably more popular among Individuals having issue of excessive sweating from hands and feet. The key attributing factor supporting the market growth for yoga mats is their strong traction and friction properties that are suitable for a body.
Moreover, owing to its key advantages, such as strong durability, non-toxic nature, and recoverable decomposition, it is leading the demand for natural rubber-based yoga mats; however, due to its intrinsic natural smell and presence of latex results in uncomfortable to consumers who are allergic to it. In addition, natural rubbers tend to become heavy, and resulting factor, such as a decrease in resistance when wet, hinders the market growth.
By Distribution Channel Insights
Based on distribution channel category analysis, the market has been segmented on the basis of supermarkets & hypermarkets, specialty stores, online channels, and others. The supermarket & hypermarket segment dominated the global market since supermarkets & hypermarkets are brick-and-mortar physical stores located in prime locations in a city. They are retail stores that sell a wide range of products, such as groceries, personal beauty care, toiletries, and frozen foods. Moreover, they are mainly a combination of departmental stores and grocery supermarkets that sell large segments of household and eatery items.
In addition, purchasing yoga and exercise mats in Hypermarkets and supermarkets provides a unique experience to the consumer, allowing them to physically analyze the product before acquiring it. Furthermore, Hypermarkets and supermarkets provide multiple options to consumers, from choosing a particular brand to any specific material type of mat.
Regional Insights
Asia Pacific
The Asia Pacific region dominated the global market and is anticipated to exhibit the highest CAGR over the forecasting years since the region holds an intense cultural similarity towards yoga and traditional wellness practices, tracing back to its origins in this region. With rich cultural roots embedded in these activities, communities across Asia-Pacific view yoga as more than just a form of exercise but as a lifestyle and spiritual pursuit. The rise of the middle class, particularly in countries like India and China, has helped in a significant increase in disposable incomes. This newfound financial stability has empowered individuals to prioritize their health and well-being, leading to a surge in health-conscious consumers. As a result, there has been a notable uptick in the demand for yoga mats across the region.
Moreover, the spread of urbanization has spurred the growth of yoga in urban areas. The rise of fitness centers and yoga studios has made yoga more accessible to the people in the city, further fueling the demand for yoga mats. As urban populations prioritize health and wellness, the adoption of yoga mats continues to rise, shaping the landscape of the Asia-Pacific yoga market. The introduction of a smart yoga mat has revolutionized the at-home yoga experience by harnessing digital technologies, paving the way for a groundbreaking yoga experience for customers. Several companies are pioneering advanced innovations in fitness accessories like yoga mats, ensuring no compromise on customers' fitness routines.
Competitive Landscape
Manufacturers in the yoga and exercise mats market employ diverse sourcing strategies to ensure product quality and cost-effectiveness. These strategies may include sourcing eco-friendly materials locally or internationally, optimizing supply chains for efficiency, and collaborating with suppliers to meet evolving consumer preferences while adhering to sustainability standards. The players in the market form strategic partnerships to enhance product innovation, distribution, and market reach. These partnerships may involve collaborations with yoga instructors or fitness influencers for product endorsements, alliances with retailers for exclusive sales agreements, or joint ventures with material suppliers to develop eco-friendly options.
Some of the major players operating in the global market include:
- Adidas AG
- ALO LLC
- Barefoot Yoga Co.
- Freedom At the Mat, Inc.
- Gaiam
- Hugger Mugger
- Jade Yoga
- Lululemon Athletica
- Manduka
- TEGO FIT
Recent Developments
- In November 2023, Manduka partnered with Breathe For Change, an organization focused on promoting wellness among educators, students, and school communities through yoga.
- In September 2022, Manduka, a brand that produces high-performance yoga mats, apparel, and accessories, has partnered with Adriene Mishler, the co-founder of Yoga With Adriene and CEO of Find What Feels Good, to introduce a limited-edition capsule collection.
- In March 2022, adidas India launched its latest yoga wear collection, the adidas Yoga Make Space Collection. This collection comprises adaptable pieces specifically designed to accommodate a wide range of yoga practices and environments.
- In July 2021, Lululemon introduced the inaugural line of yoga accessories crafted from Mylo material, showcasing the brand's ongoing to sustainability and exploration of cutting-edge materials.
Report Coverage
The yoga and exercise mats market report emphasizes on key regions across the globe to provide better understanding of the product to the users. Also, the report provides market insights into recent developments, trends and analyzes the technologies that are gaining traction around the globe. Furthermore, the report covers in-depth qualitative analysis pertaining to various paradigm shifts associated with the transformation of these solutions.
The report provides detailed analysis of the market while focusing on various key aspects such as competitive analysis, material, distribution channel, end-use, and their futuristic growth opportunities.
Yoga and Exercise Mats Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 10,478.66 million |
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Revenue forecast in 2032 |
USD 13,238.89 million |
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CAGR |
3.0% from 2024 – 2032 |
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Base year |
2023 |
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Historical data |
2019 – 2022 |
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Forecast period |
2024 – 2032 |
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Quantitative units |
Revenue in USD million and CAGR from 2024 to 2032 |
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Segments covered |
By Material, By Distribution Channel, By End-Use, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
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Customization |
Report customization as per your requirements with respect to countries, region and segmentation. |
FAQ's
The Yoga and Exercise Mats Market report covering key segments are material, distribution channel, end-use, and region.
Yoga and Exercise Mats Market Size Worth USD 13,238.89 Million by 2032
Yoga and exercise mats market exhibiting the CAGR of 3.0% during the forecast period.
Asia Pacific is leading the global market
key driving factors in Yoga and Exercise Mats Market are Rising popularity of yoga and other forms of exercise
