Gluten-free Baking Mixes Market Size $914.86 Million By 2032, CAGR: 7.5%

Gluten-free Baking Mixes Market Size Worth $914.86 Million By 2032 | CAGR: 7.5%

The global Gluten-free Baking Mixes market size is expected to reach USD 914.86 million by 2032, according to a new study by Polaris Market Research. The report “Gluten-free Baking Mixes Market Share, Size, Trends, Industry Analysis Report, By Product (Bread, Cookies, Pizza, Cakes, Others); By Distribution Channel; By Region; Segment Forecast, 2024- 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The gluten-free baking mix market is rapidly growing due to the increasing adoption of specialty diets like gluten-free, paleo, keto, and low-carb diets. With rising health consciousness, consumers demand products tailored to their specific dietary needs. The prevalence of gluten-related disorders, such as celiac disease, drives demand for gluten-free alternatives in baking mixes. Additionally, the popularity of paleo, keto, and low-carb diets, which emphasize whole foods and limit carbohydrate intake, drives interest in grain-free and low-carb baking options. Furthermore, the preference for clean-label products made with natural ingredients fuels the demand for gluten-free baking mixes crafted from wholesome, minimally processed ingredients, driving market expansion.

In today's busy lifestyles, consumers seek convenient food options that fit their dietary needs and schedules. Gluten-free baking mixes offer pre-measured ingredients and simple instructions, saving time in meal preparation for those lacking time or baking skills. Ready-to-use formats, like pre-made cookie dough or cake mixes, meet the demand for quick snacks and meals. Available in supermarkets, specialty stores, and online, these mixes are easily accessible to consumers seeking gluten-free alternatives. This convenience-driven trend fuels market growth and prompts manufacturers to innovate and expand product offerings.

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The rise in gluten-free product labeling and certification is a major catalyst for the gluten-free baking mix market growth. With consumers prioritizing health and seeking products suitable for dietary restrictions like gluten intolerance, manufacturers are obtaining certifications from regulatory bodies and independent organizations. These certifications assure consumers of product safety and quality, boosting purchase intent. Additionally, prominent gluten-free labeling on packaging simplifies product identification, aiding informed purchasing decisions and driving demand for gluten-free baking mixes. Moreover, expanded distribution channels, including retailers stocking certified gluten-free items, further contribute to market expansion, reaching a broader consumer base.

Social media and food bloggers play a pivotal role in driving the gluten-free baking mixes market. Platforms like Instagram, Facebook, and YouTube serve as powerful channels for bloggers to showcase these mixes' appeal and versatility through visually engaging content, recipes, and reviews. Their posts not only highlight the convenience of gluten-free baking mixes but also offer inspiration and guidance to consumers seeking alternatives. Additionally, the emergence of specialized gluten-free and health-focused communities on social media platforms fosters a supportive environment for sharing recommendations and recipes.

Gluten-free Baking Mixes Market Report Highlights

  • The bread segment is expected to experience significant growth during the forecast period owing to use of bread as a staple food, and innovation in gluten-free bread mixes.
  • In 2023, the conventional stores segment held significant revenue share owing to established presence, accessibility for diverse consumer demographics, and in-store promotions and visibility.
  • North America region accounted for a significant market share in 2023 due to increasing prevalence of gluten-related disorders, growing health consciousness, and broad consumer base.
  • The market is highly competitive owing to the existence of market players with a global presence, including Cherrybrook Kitchen, Betty Crocker, General Mills Inc., King Arthur Baking Company, Inc., Conagra Brands, Inc., SalDoce Fine Foods, and Williams-Sonoma Inc. among others.

Polaris Market Research has segmented the Gluten-free Baking Mixes market report based on product, distribution channel, and region:

Gluten-free Baking Mixes, Product Outlook (Revenue - USD Million, 2019 - 2032)

  • Bread
  • Cookies
  • Pizza
  • Cakes
  • Others

Gluten-free Baking Mixes, Distribution Channel Outlook (Revenue - USD Million, 2019 - 2032)

  • Conventional Stores
  • Specialty Stores
  • Drugstores and Pharmacies
  • Others

Gluten-free Baking Mixes, Regional Outlook (Revenue - USD Million, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • France
  • Germany
  • UK
  • Italy
  • Netherlands
  • Spain
  • Russia
  • Asia Pacific
  • Japan
  • China
  • India
  • Malaysia
  • Indonesia
  • South Korea
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Middle East & Africa
  • Saudi Arabia
  • UAE
  • Israel
  • South Africa

Gluten-free Baking Mixes Market Report Scope

Report Attributes


Market size value in 2024

USD 512.58 million

Revenue forecast in 2032

USD 914.86 million


7.5% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million and CAGR from 2024 to 2032

Segments covered

  • By Product
  • By Distribution Channel
  • By Region

Regional scope

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Competitive Landscape

  • Gluten-free Baking Mixes Market Share Analysis (2023)
  • Company Profiles/Industry participants profiling includes company overview, financial information, product/service benchmarking, and recent developments

Report Format

  • PDF + Excel


Report customization as per your requirements with respect to countries, region and segmentation.

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