Gluten-free Baking Mixes Market Size, Trends & Forecast 2024-2032
Gluten-free Baking Mixes Market Size, Trends & Forecast 2024-2032

Gluten-free Baking Mixes Market Share, Size, Trends, Industry Analysis Report, By Product (Bread, Cookies, Pizza, Cakes, Others); By Distribution Channel; By Region; Segment Forecast, 2024- 2032

  • Published Date:Mar-2024
  • Pages: 118
  • Format: PDF
  • Report ID: PM4702
  • Base Year: 2023
  • Historical Data: 2019 – 2022

Report Outlook

  • Global gluten-free baking mixes market size was valued at USD 477.58 million in 2023.
  • The market is anticipated to grow from USD 512.58 million in 2024 to USD 914.86 million by 2032, exhibiting the CAGR of 7.5% during the forecast period.

Market Introduction

Globalization and urbanization are driving forces supporting the gluten-free baking mix market expansion. As diverse cultures converge, there's a growing demand for gluten-free options, particularly in urban areas where multiculturalism is prevalent. Urban lifestyles, characterized by busy schedules, prompt consumers to seek convenient food solutions, making gluten-free baking mixes an appealing choice for homemade treats. Moreover, higher disposable incomes in urban settings allow for investment in premium gluten-free products. Manufacturers respond by offering innovative and high-quality mixes to meet urban consumers' preferences for healthier and more convenient alternatives.

In addition, companies operating in the market are introducing new products to expand market reach and strengthen their presence.

Gluten-free Baking Mixes Market Size

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  • For instance, in May 2023, Well and Good, an Australian food producer specializing in allergen-free items, unveiled two fresh gluten-free baking mixes featuring a Caramel Slice Mix and a Crumble Cake Mix.

 Expansion of retail channels is driving the growth of the gluten-free baking mixes market share. Retailers are diversifying their offerings beyond traditional grocery stores to include specialty health food stores, online platforms, and mainstream supermarkets. Specialty stores provide dedicated sections for gluten-free products, catering to consumers actively seeking alternatives. Online shopping enhances accessibility, allowing consumers to browse and purchase baking mixes conveniently. Mainstream supermarkets are also stocking up on gluten-free options to meet rising demand driven by increased awareness of gluten intolerance and celiac disease. This broader availability and accessibility across retail channels are fueling the adoption of gluten-free baking mixes, fostering market growth, and promoting gluten-free lifestyles.

Industry Growth Drivers

Increasing prevalence of gluten intolerance and celiac disease is projected to spur the product demand

The increasing prevalence of gluten intolerance and celiac disease drives the market size. With more people diagnosed and aware of these conditions, the demand for gluten-free alternatives to traditional baked goods rises. This has led to a wider variety of gluten-free baking mixes, providing convenience for consumers on gluten-free diets. Manufacturers are innovating formulations using alternative flours like rice, almond, and coconut to replicate traditional tastes and textures. Additionally, there's a trend towards healthier eating and clean-label products, prompting the use of natural and organic ingredients.

Health and wellness trends are expected to drive gluten-free baking mixes market growth

Health and wellness trends are reshaping the market, driven by increasing consumer demand for gluten-free options and a focus on healthier lifestyles. Awareness of gluten-related issues fuels the demand for alternatives catering to diverse dietary needs. A significant trend is the preference for natural, clean-label products with minimally processed ingredients like whole grains and alternative flours. The expanding health-conscious consumer base, including consumers following paleo or keto diets, drives product innovation. Additionally, the COVID-19 pandemic has boosted demand for convenient home baking solutions, driving growth in versatile gluten-free baking mixes that cater to evolving dietary preferences.

Gluten-free Baking Mixes Market Share

Industry Challenges

Regulatory compliance and labeling requirement is likely to impede the market growth

Regulatory compliance and labeling requirements pose challenges for the gluten-free baking mix market growth despite its promising trajectory. While these regulations aim to ensure accurate labeling for consumers with gluten intolerance or celiac disease, they increase production costs and time-to-market. Navigating diverse regulatory frameworks across regions adds complexity and costs for global manufacturers. Moreover, labeling restrictions limit differentiation and communication of unique selling points, hindering effective marketing.

Report Segmentation

The gluten-free baking mixes market analysis is primarily segmented based on product, distribution channel, and region.

By Product

By Distribution Channel

By Region

  • Bread
  • Cookies
  • Pizza
  • Cakes
  • Others
  • Conventional Stores
  • Specialty Stores
  • Drugstores and Pharmacies
  • Others
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Product Analysis

Bread segment is expected to experience significant growth during the forecast period

The bread segment is expected to experience significant growth during the forecast period. Increasing awareness of gluten-related disorders drives demand for gluten-free options, particularly in bread, a dietary staple. Manufacturers innovate with gluten-free bread mixes closely resembling traditional bread in taste and texture, meeting consumer expectations. The segment offers a diverse range of options, from sandwich bread to artisanal loaves, catering to varied preferences. Additionally, health-conscious consumers seek gluten-free bread mixes made with natural ingredients, contributing to market expansion. Ready-to-use mixes provide convenience, further boosting segment growth.

By Distribution Channel Analysis

Conventional stores segment held significant revenue share in 2023

The conventional stores segment held a significant revenue share in 2023. Their widespread presence ensures accessibility across urban and rural areas, while the trust and familiarity associated with these outlets drive consumer preference. The immediacy of purchasing in-store facilitates impulse buys and encourages the trial of new gluten-free options. Furthermore, in-store promotions and demonstrations increase product visibility, effectively boosting sales. The accessibility of conventional stores caters to diverse consumer demographics, ensuring individuals with varying dietary needs have access to gluten-free baking mixes.

Regional Insights

Asia-Pacific is expected to experience significant growth during the forecast period

Asia-Pacific is expected to experience growth during the forecast period owing to rising health consciousness and concerns about food intolerances. Consumers increasingly seek gluten-free products, driven by awareness of associated health benefits. Moreover, improving disposable income levels enables the affordability of premium and healthier food options such as gluten-free baking mixes. Urbanization and Western lifestyle adoption influence dietary preferences, favoring gluten-free products. Additionally, government initiatives promoting health and wellness further support market growth in the Asia-Pacific region.

In 2023, the North American region accounted for a significant market share due to the rising prevalence of gluten-related disorders, notably celiac disease, and gluten sensitivity. Growing health consciousness among consumers drives demand for gluten-free options perceived as healthier alternatives. With a large and diverse population, North America witnesses widespread adoption of gluten-free diets. Supportive regulatory standards and labeling regulations enhance consumer confidence. The region's food industry is marked by continuous innovation, offering diverse gluten-free baking mixes tailored to consumer preferences. Furthermore, the well-established retail infrastructure, including supermarkets and online platforms, ensures widespread accessibility to gluten-free baking mixes, fostering market growth.

Key Market Players & Competitive Insights

The gluten-free baking mixes market players includes a diverse array of participants, and the expected entry of new competitors is poised to increase competitive dynamics. Leading companies in the industry continually improve their technologies, striving to maintain a competitive advantage by prioritizing efficiency, reliability, and safety. These organizations prioritize strategic actions such as forming alliances, enriching product portfolios, and participating in collaborative ventures. Their primary objective is to outperform competitors in the field, solidifying their gluten-free baking mixes market share.

Some of the major players operating in the global market include:

  • Betty Crocker
  • Chebe
  • Cherrybrook Kitchen
  • Conagra Brands, Inc.
  • Continental Mills, Inc.
  • General Mills Inc.
  • King Arthur Baking Company, Inc.
  • Kinnikinnick Foods Inc.
  • Naturpro
  • Partake Foods
  • Pillsbury
  • SalDoce Fine Foods
  • The Pure Pantry
  • Wholesome Chow
  • Williams-Sonoma Inc.

Recent Developments

  • In March 2023, Dainty Rice, a Canadian rice company, unveiled a new collection of gluten-free baking mixes. This line comprises four convenient baking mixes, Chocolate Cake, Doughnut Pancakes, Fudgy Brownies, and Vanilla Cupcakes.
  • In April 2023, Krusteaz revealed three fresh baking mixes, featuring a Gluten-Free Vanilla Muffin with Sweet Glaze Mix, Vanilla Pound Cake Mix, and Gluten-Free Meyer Lemon Bar Mix.
  • In June 2022, The King Arthur Baking Co. introduced a fresh range of baking mixes suitable for keto diets, along with a gluten-free pizza dough flour. These keto-friendly mixes, crafted from non-GMO certified components, come in a variety of options including yellow cake, chocolate cake, all-purpose muffin, and pizza crust.

Report Coverage

The gluten-free baking mixes market report emphasizes on key regions across the globe to provide better understanding of the product to the users. Also, the report provides market insights into recent developments, trends and analyzes the technologies that are gaining traction around the globe. Furthermore, the report covers in-depth qualitative analysis pertaining to various paradigm shifts associated with the transformation of these solutions.

The report provides detailed analysis of the market while focusing on various key aspects such as competitive analysis, products, distribution channels, and their futuristic growth opportunities.

Gluten-free Baking Mixes Market Report Scope

Report Attributes


Market size value in 2024

USD 512.58 million

Revenue forecast in 2032

USD 914.86 million


7.5% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million and CAGR from 2024 to 2032

Segments covered

  • By Product
  • By Distribution Channel
  • By Region

Regional scope

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Competitive Landscape

  • Gluten-free Baking Mixes Market Share Analysis (2023)
  • Company Profiles/Industry participants profiling includes company overview, financial information, product/service benchmarking, and recent developments

Report Format

  • PDF + Excel


Report customization as per your requirements with respect to countries, region and segmentation.


The Gluten-free Baking Mixes Market report covering key segments are product, distribution channel, and region.

Gluten-free Baking Mixes Market Size Worth $914.86 Million By 2032

Gluten-free Baking Mixes Market exhibiting the CAGR of 7.5% during the forecast period.

Asia-Pacific is leading the global market

key driving factors in Gluten-free Baking Mixes Market are Increasing prevalence of gluten intolerance and celiac disease