Hairstyling Products Market Size Worth $42.13 Billion By 2032 | CAGR: 5.3%

The global hairstyling products market size is expected to reach USD 42.13 billion by 2032, according to a new study by Polaris Market Research. The report “Hairstyling Products Market Share, Size, Trends, Industry Analysis Report, By Product (Hair Spray, Pomade, Hair Gel, Hair Mousse, Hair Wax); By Distribution Channel; By End-User; By Region; Segment Forecast, 2024- 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The dramatic surge of social media in the past two decades has led to the establishment of new beauty ideals. This shift is so profound that anything less than perfection can make viewers uncomfortable. A glance at Instagram highlights that images often feature impeccable hairstyles, flawless skin, and are often enhanced with filters and beauty apps. This transition to a new standard of beauty and the parallel digital lives led by millennials on social media platforms are fueling a significant growth in the global hair styling products market.

The beauty industry's trend toward premiumization is evident in the launch of upscale products featuring luxury labeling, innovative formulations, and sophisticated packaging, targeting customers seeking exceptional experiences and quality. Retailers are now compelled to offer premium hair products to satisfy the needs of discerning customers who prioritize top-quality experiences in their hair care practices.

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The influence of social media influencers is reshaping beauty standards, compelling their followers to adhere to flawless aesthetics. Imperfections such as wrinkles, dark circles, or unkempt hair are no longer deemed fashionable. This trend has propelled significant growth in the global hair styling market, as individuals strive for consistently impeccable appearances. Various factors contribute to this market growth. Evolving lifestyles and increasing disposable income have elevated personal grooming to a priority for many. Concurrently, continuous product innovation and astute marketing strategies have further fueled market expansion.

For businesses operating in the hair styling products market, these trends present lucrative opportunities. By enhancing existing products and introducing innovative solutions, companies can capture the attention of consumers seeking the latest trends in hair care. As social media's influence continues to rise, the demand for high-quality hair styling products is expected to remain strong, driving sustained growth in the market.

Hairstyling Products Market Report Highlights

• The hypermarkets & supermarkets segment dominated the market in 2023, driven by ability to meet diverse consumer needs in a single convenient location.
• The hair spray segment led the market in 2023 and is expected to maintain its dominance due to significant boost from strong product innovation, particularly from new entrants introducing innovative ranges.
• North America holds a significant revenue share in the global Hairstyling Products market, driven by significant focus on personal grooming, the impact of fashion trends, and a well-developed retail infrastructure.
• The global key market players include L'Oréal Groupe, Revlon, Inc., Unilever, Shiseido Company Limited, Kao Corporation, Henkel AG & Co. KGaA, Mandom Corporation, Amorepacific and Flora and Curl.

Polaris Market Research has segmented the Hairstyling Products market report based on product, distribution channel, end-user, and region:

Hairstyling Products, Product Outlook (Revenue - USD Billion, 2019 - 2032)

• Hair Spray
• Pomade
• Hair Gel
• Hair Mousse
• Hair Wax
• Others

Hairstyling Products, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

• Specialty Stores
• Hypermarkets & Supermarkets
• Convenience Stores
• Online
• Others

Hairstyling Products, End-User Outlook (Revenue - USD Billion, 2019 - 2032)

• Female
• Male

Hairstyling Products, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

• North America

• U.S.
• Canada

• Europe

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands
• Rest of Europe

• Asia Pacific

• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia
• Australia
• Rest of Asia Pacific

• Latin America

• Argentina
• Brazil
• Mexico
• Rest of Latin America

• Middle East & Africa

• UAE
• Saudi Arabia
• Israel
• South Africa
• Rest of Middle East & Africa

Hairstyling Products Market Report Scope