Hairstyling Products Market Trends, Size, Growth Report 2024-2032
Hairstyling Products Market Trends, Size, Growth Report 2024-2032

Hairstyling Products Market Share, Size, Trends, Industry Analysis Report, By Product (Hair Spray, Pomade, Hair Gel, Hair Mousse, Hair Wax); By Distribution Channel; By End-User; By Region; Segment Forecast, 2024- 2032

  • Published Date:Apr-2024
  • Pages: 117
  • Format: PDF
  • Report ID: PM4851
  • Base Year: 2023
  • Historical Data: 2019-2022

Report Outlook

Global hairstyling products market size was valued at USD 26.48 billion in 2023. The market is anticipated to grow from USD 27.85 billion in 2024 to USD 42.13 billion by 2032, exhibiting the CAGR of 5.3% during the forecast period

Hairstyling Products Market Overview

In recent years, consumers have become increasingly conscious of their appearance, leading to a growing demand for hairstyling products and market development. This trend is fueled by changes in lifestyle patterns and a growing attraction towards foreign hair styling brands and products. Additionally, continuous product innovation and strategic marketing efforts by major players in the market are key factors driving its growth. These developments highlight a shift in consumer behavior towards seeking effective and innovative solutions for their hair care needs, driving further expansion of the hairstyling products market growth.

  • For instance, in June 2023, Henkel Consumer Brands introduced its renowned global brand, Taft, to the Indian market, broadening its product range in the country to include the hair styling segment. This move also signifies its entrance into India's rapidly expanding male grooming market. 

Hairstyling Products Market Size

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Moreover, the worldwide rapid uptake of diverse hairstyling products such as mousse and gels are expected to drive demand in the hairstyling market opportunity in the coming years. Furthermore, the increasing influence of social media on teenagers and millennials is also a significant factor propelling hairstyling products market growth. Influencers and actors often showcase their use of various hairstyling products on social media platforms, influencing consumer preferences and driving hairstyling product market development.

Despite its growth, the hairstyling products market growth faces a significant challenge regarding environmental sustainability. As consumers prioritize eco-friendliness, there's a rising demand for sustainable products. This trend pressures manufacturers to adopt eco-friendly practices, potentially increasing production costs and requiring operational adjustments.  

Hairstyling Products Market Dynamics

Market Drivers

Expanding Creativity and Product Development in Hairstyles and Significant Changes in Worldwide Fashion Trends  

Innovations in ingredients and technology are driving advancements in hairstyling products, including solutions for hair loss, enhanced product formulations, and a wider array of hairstyling and coloring options that cater to individual preferences. Traditionally, hairstyling products were predominantly targeted at female consumers, but there is now a growing interest among men in hair gels, clays, waxes, and other styling products.

E-commerce boom and convenience of shopping

The expansion of e-commerce is fueling increased purchases of hairstyling products, driven by convenience, diverse product offerings, and access to reviews and recommendations. According to the "India Retail and E-commerce Trends" report by Unicommerce, the beauty and personal care segment experienced the highest growth across all digital shopping platforms, with order volumes increasing by 143% in 2022 compared to the previous fiscal year. The pandemic accelerated L'Oreal Groupe's digital sales channel in 2020, leading to the highest growth in consolidated e-commerce sales. In 2020, over a quarter of the company's sales were generated online, a significant increase from the 15.6% share in 2019. The company's online sales continued to rise, reaching 28.9% in 2021.

Hairstyling Product

Market Restraints

Harmful side effects of chemicals are likely to impede the market growth

There is growing evidence suggesting that the chemicals commonly found in hairstyling products can have adverse effects, potentially restricting market growth. Concerns regarding the detrimental effects of these products on hair are anticipated to present a challenge to the hairstyling products market share in the foreseeable future. As consumers become more conscious of the potential damage caused by certain chemicals, they are likely to seek safer alternatives, impacting the demand for traditional styling products. This shift in consumer preferences is expected to drive the market towards more natural and less harmful formulations.

Report Segmentation

The market is primarily segmented based on product, distribution channel, end-user, and region.

By Product

By Distribution channel

By End-User

By Region

  • Hair Spray
  • Pomade
  • Hair Gel
  • Hair Mousse
  • Hair Wax
  • Others


  • Specialty Stores
  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Online
  • Others


  • Female
  • Male


  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea, Australia)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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Hairstyling Products Market Segmental Analysis

By Product Analysis

  • The hair spray segment led the industry market with a substantial revenue share in 2023. The hair styling market is receiving a significant boost from strong product innovation, particularly from new entrants introducing innovative ranges. For instance, in September 2021, actress Jennifer Aniston unveiled her hair care brand, LolaVie. The brand made its debut with a versatile, lightweight hair spray crafted to detangle and smooth hair. This product features a formulation enriched with lemon extract, chia seeds, and vegetable ceramides, protecting against damage.

By Distribution Channel Analysis

  • The hypermarkets & supermarkets segment accounted for the largest market share in 2023 and is likely to retain its position throughout the hairstyling products market forecast period. The dominance of these channels stems from their extensive product range, easy access, and ability to meet diverse consumer needs in a single, convenient location. For instance, in January 2023, the adaptable products brand Function of Grace introduced its latest hairstyling products only at Target. The lineup features a curl cream, mousse, and styling gel. These channels are poised to maintain their lead due to their strong brand partnerships and the faith that customers have placed in finding reliable hairstyling products since strengthening their position in the market.
  • The online segment is expected to grow at the fastest growth rate over the coming years. The rise of online platforms has empowered manufacturers to reach potential customers, enhance communication, manage finances, and enhance brand visibility in a cost-efficient manner. A study by Admitad, a German supplier of performance marketing solutions, revealed that global online sales of beauty products surged by 11% in 2022 and have already exceeded 15% in the beginning half of 2023. The online sales of hairstyling products market demand are expected to expand as consumers increasingly value the convenience, extensive product range, and the capacity to contrast costs and evaluations from their homes.

By End-User Analysis

  • Based on end-user analysis, the market has been segmented on the basis of male and female. The market is predominantly led by the female segment, commanding the largest share of market revenue. As more women join the workforce and contend with imbalanced work-life demands and extended workdays, hairstyling products provide a convenient solution for them to appear polished and professional amidst their busy schedules. To tap into the $1.8 billion Black hair care market, where women frequently employ twice as many products for their hair care needs, Unilever engages with Black women through its Polycultural Center of Excellence salon to understand their preferences in hair care and styling. The company also develops products specifically designed for textured hair.

Hairstyling Product Seg

Hairstyling Products Market Regional Insights

The North America region dominated the global market with the largest market share in 2023

The North America region dominated the global market with the largest market share in 2023 and is expected to maintain its dominance over the anticipated period. Several factors, such as a significant focus on personal grooming, the impact of fashion trends, and a well-developed retail infrastructure mainly drive the growth of the regional market. In North America, consumers tend to be early adopters of new beauty and grooming trends, which greatly contributes to the region's dominant position in the market. Moreover, the presence of major market players and a high level of consumer awareness are further strengthening North America's position as a key region in the global hairstyling products market.

The Asia Pacific region is expected to be the fastest-growing region, with a healthy CAGR during the projected period. The decision to introduce the Taft hairstyling brand in India by German Henkel Consumer Brands in June 2023 reflects a strategic move to expand its hairstyling product line in a region characterized by a diverse and large consumer base, increasing disposable income. This expansion initiative aligns with companies' efforts to increase market share and maintain competitiveness in this dynamic market. The launch includes eighteen products across four formats: wax, gel, mousse, and hairspray, designed to cater to both male and female customers, with a particular emphasis on male clientele.

Hairstyling Product Reg

Competitive Landscape

The hairstyling products market presents a dynamic and competitive landscape marked by the presence of various key players striving for market dominance. Leading companies are continuously innovating and expanding their product portfolios to cater to the diverse preferences and demands of consumers. The competitive scenario is characterized by rigorous marketing strategies, product launches, collaborations, and acquisitions aimed at gaining a competitive edge.

Some of the major players operating in the global market include:

  • Procter & Gamble
  • L'Oréal Groupe
  • Revlon, Inc.
  • Kao Corporation
  • Unilever
  • Shiseido Company, Limited
  • Henkel AG & Co. KGaA
  • Mandom Corporation
  • Amorepacific
  • Flora and Curl

Recent Developments

  • In February 2024, Kao initiated a change in its top-performing Hair Care division. The new hair care brand Melt, which offers "beauty care for relaxing moments" to take care of hair while unwinding, will make its debut on April 20, 2024, as the first step in this change. It will be offered in select retailers in March before the brand launch.

Report Coverage

The hairstyling products market report emphasizes on key regions across the globe to provide better understanding of the product to the users. Also, the report provides market insights into recent developments, trends and analyzes the technologies that are gaining traction around the globe. Furthermore, the report covers in-depth qualitative analysis pertaining to various paradigm shifts associated with the transformation of these solutions.

The report provides detailed analysis of the market while focusing on various key aspects such as competitive analysis, product, distribution channel, end-user, and their futuristic growth opportunities.

Hairstyling Products Market Report Scope

Report Attributes


Market size value in 2024

USD 27.85 billion

Revenue forecast in 2032

USD 42.13 billion


5.3% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments covered

By Product, By Distribution Channel, By End-User, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


Report customization as per your requirements with respect to countries, region and segmentation.


The Hairstyling Products Market report covering key segments are product, distribution channel, end-user, and region.

Hairstyling Products Market Size Worth $42.13 Billion By 2032

Hairstyling Products Market exhibiting the CAGR of 5.3% during the forecast period

North America is leading the global market

key driving factors in Hairstyling Products Market are • Expanding Creativity and Product Development in Hairstyles