Perfumes & Deodorants Market Size Worth $84.08 Billion By 2032 | CAGR: 3.5%

The global perfumes & deodorants market size is expected to reach USD 84.08 billion by 2032, according to a new study by Polaris Market Research. The report “Perfumes & Deodorants Market Share, Size, Trends, Industry Analysis Report, By Type (Perfumes and Deodorants); By Distribution Channel; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Recently, there has been a surge in demand for organic and natural products globally, with consumers displaying an increased awareness of the contents of their personal care items, particularly in the fragrance sector. Organic perfumes are created using 100% natural ingredients, usually from plants. A natural perfume must contain at least 80% certified organic components to qualify as organic.

Well-known perfumes and deodorant brands frequently use scent marketing tactics to sway customer purchase decisions. Scent marketing (also referred to as aroma marketing or olfactory marketing) is a technique that uses pleasant fragrances to enhance the retail customer experience. It has been proven to increase foot traffic and encourage customers to purchase products they value.

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While perfume and deodorant brands have traditionally offered distinct products for men and women, recent years have seen a rise in several brands launching gender-neutral products to target both male and female consumer segments. For instance, in August 2019, Italian luxury fashion brand Gucci released a new line of gender-neutral or unisex fragrances called Mineral Aromatic. Such trends will continue over the forecast period as brands seek to innovate their products to remain competitive.

Perfumes & Deodorants Market Report Highlights

• The deodorants sector is predicted to grow prominently due to the new product launch and high global demand.
• Hypermarkets and supermarkets are projected to lead market both currently and in the future due to the physical selection of products and diverse offerings of numerous offline retailers.
• North America is the largest revenue-generating region in the perfumes and deodorants industry, with on-the-go transferability and slightly scented sprays’ popularity as key factors. The presence of leading manufacturers and growing marketing policies are expected to further drive market growth in the region.
• The global key market players include Beiersdorf, Burberry Group plc, Calvin Klein, Christian Dior S.A., Estee Lauder Companies, Inc., Firmenich S.A., Giorgio Armani S.p.A, Godrej Consumer Products Limited, Hindustan Unilever Limited, ITC Limited, J.K. HELENE CURTIS LTD, L'Oreal Group, LVMH, Marico Limited, McNroe Consumer Products Private Limited, Nivea India Private Limited, Revlon, Inc., VINI International, and Wipro Consumer Care & Lighting.

Polaris Market Research has segmented the Perfumes & Deodorants market report based on type, distribution channel, and region:

Perfumes & Deodorants, Type Outlook (Revenue - USD Billion, 2019 - 2032)

• Perfumes
• Deodorants

Perfumes & Deodorants, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

• Supermarkets & Hypermarkets
• Specialty Stores
• Pharmacies
• E-commerce
• Others

Perfumes & Deodorants, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

• North America

• U.S.
• Canada

• Europe

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands

• Asia Pacific

• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia

• Latin America

• Argentina
• Brazil
• Mexico

• Middle East & Africa

• UAE
• Saudi Arabia
• Israel
• South Africa