Impressive 10.8% CAGR for Smart Fertility Tracker Market And targeting $475.76 Million by 2032

Smart Fertility Tracker Market Size Worth $475.76 Million By 2032 | CAGR: 10.8%

The global smart fertility tracker market size is expected to reach USD 475.76 million by 2032, according to a new study by Polaris Market Research. The report “Smart Fertility Tracker Market Share, Size, Trends, Industry Analysis Report, By Utility (Wearable, Non-Wearable); By Application; By Distribution Channel; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Growing technological innovations by key market players are expanding the market. Companies are partnering with other players to gain a competitive advantage and add new features to meet ongoing consumer demands. Samsung Electronics collaborated with Natural Cycles to add sophisticated temperature-based menstrual cycle monitoring capabilities to the Galaxy Watch 5 series. This Natural Cycles' technology has been used for the wrist-watch. As businesses come forward to renovate their existing products, rising technological advancements in smart fertility trackers will further create new growth opportunities for the market in the coming years.

Furthermore, the rise in scheduling issues and pregnancy-related difficulties faced by child-seeking couples as a result of risk factors such as a busy life and job is one of the major drivers propelling the market for intelligent fertility trackers. Moreover, the psychological freedom of women from the burden of birth control using contraceptives is one important psychological reason driving the market.

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Smart fertility trackers eliminate the potential risk associated with manual fertility tracking methods, which are extremely inefficient at preventing unwanted pregnancies. Increasing innovations for women's reproductive health are creating new growth potential for the fertility tracker market. For instance, Emm, a company specializing in providing menstrual tools, is working on introducing smart menstruation cups. The reusable cup has a portable sanitizer, inserts like a tampon, and measures biometrics like a wearable. The reusable cup is constructed of medical-grade silicone and is equipped with biosensors that are reportedly capable of calculating quantities including volume, flow rate, cycle duration, and regularity. These measurements can aid people with difficult-to-diagnose illnesses, including endometriosis and polycystic ovarian syndrome, in addition to providing information about fertility. The growing innovations in menstrual monitoring tools, along with the specialization in fertility monitoring, are offering comprehensive health monitoring to consumers. The two applications associated with the tools, like smart menstrual cups, are attracting larger consumers in the market.

Smart Fertility Tracker Market Report Highlights

  • Wearable segment is anticipated to witness the highest growth in the coming years due to its convenience and trust among larger individuals.
  • Basal body temperature-based tracker segment accounted for the largest market share owing to its effectiveness in determining ovulation window.
  • Online store segment is projected to experience a larger revenue share due to the availability of products to a larger consumer base.
  • North America is projected to register the largest growth rate in the study period owing to growing technological innovations to increase awareness about various health tools.
  • Europe is expected to have the fastest growth owing to the rising preference for natural methods to track fertility in the region.
  • The global players include Ava, Ava Science, Fairhaven Health, Inito, Lady Technologies, Raiing Medical Company, Swiss Precision Diagnostics & Tempdrop.

Polaris Market Research has segmented the smart fertility tracker market report based on utility, application, distribution channel and region:

Smart Fertility Tracker, Utility Outlook (Revenue - USD Million, 2019 - 2032)

  • Wearable
  • Non-Wearable

Smart Fertility Tracker, Application Outlook (Revenue - USD Million, 2019 - 2032)

  • Basal Body Temperature-based Trackers
  • Urinary Luteinizing Hormone-based Trackers
  • Electrolyte- level-based Trackers
  • Others

Smart Fertility Tracker, Distribution Channel Outlook (Revenue - USD Million, 2019 - 2032)

  • Online Store
  • Offline Store

Smart Fertility Tracker, Regional Outlook (Revenue - USD Million, 2019 - 2032)

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Netherlands
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Malaysia
  • Latin America
    • Argentina
    • Brazil
    • Mexico
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Israel
    • South Africa

Smart Fertility Tracker Market Report Scope

Report Attributes


Market size value in 2023

USD 188.27 million

Revenue forecast in 2032

USD 475.76 million


10.8% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD million and CAGR from 2023 to 2032

Segments covered

By Utility, By Application, By Distributional Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa


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