Global Smart Fertility Tracker Market Size, Share Analysis Report, 2023-2032
Global Smart Fertility Tracker Market Size, Share Analysis Report, 2023-2032

Smart Fertility Tracker Market Share, Size, Trends, Industry Analysis Report, By Utility (Wearable, Non-Wearable); By Application; By Distribution Channel; By Region; Segment Forecast, 2023- 2032

  • Published Date:Nov-2023
  • Pages: 116
  • Format: PDF
  • Report ID: PM3945
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global smart fertility tracker market was valued at USD 170.30 million in 2022 and is expected to grow at a CAGR of 10.8% during the forecast period.

A fertility monitors or tracking device is used to measure basal body temperatures and levels of fertility hormones, which are signs of ovulation. With the help of these tools, women may determine their fertile window and make plans or avoid sexual activity accordingly. Regardless of cycle type, keeping track of data like basal body temperature, cervical mucus, period, symptoms, and moods will help to determine women's ovulation and viable window dates so they know when they have the highest chance of conceiving.

Smart Fertility Tracker Market Size

To Understand More About this Research: Request a Free Sample Report

Some smart trackers come in the form of bands, gadgets, patches, or stripes that can be used to measure the core temperature or basal body temperature and analyze the ovulation process. Businesses are investing more funds in research and development activities to introduce new features, which helps their company attract a wider audience. The evolution of companies particularly specialized in women's reproductive health care and menstrual monitoring tools is fueling company expansion in the coming years.

  • For instance, in May 2023, Movano, a medical device company, introduced the Evie ring, the first women-specific, medical-grade wearable health device. It combines health and wellness parameters such as heart rate, oxygen saturation, menstruation & mood tracking, sleep patterns & vitals, & calories burned.

Moreover, the growing awareness among women about fertility tracking devices is fueling new growth opportunities for the fertility tracker market. Rising demand for customized data insights is driving the demand for smart fertility trackers, as they provide personalized information and assist couples in making personal life decisions. However, one of the restraining factors for the smart fertility tracker is privacy concerns, as consumers may prefer not to share their reproductive data with others. Furthermore, fertility sometimes produces unreliable data due to technical issues, hampering the effective decisions made by consumers.

Smart Fertility Tracker

Growth Drivers

  • An increase in unintended pregnancies and the growing importance of women's care are driving demand.

Growing unintended pregnancies are driving the demand for fertility trackers, as consumers are learning about the benefits associated with the fertility tracker in controlling unintended pregnancies and the importance of reproductive care. High rates of unplanned pregnancies are a result of gender inequity and halted development. Globally, an estimated 257 million women are not using effective and modern contraceptives to prevent pregnancy. This signifies the lack of sexual and reproductive health care information for the female population.

According to the State of the World Population Report 2022 published by UNFPA, abortion accounts for more than 60% of unwanted pregnancies, and it is estimated that 45% of all abortions are unsafe, leading to 5-12% of all maternal deaths and having a significant impact on the ability of the world to achieve the Sustainable Development Goals. Growing social media and internet awareness among the wider population is creating new growth opportunities for the smart fertility tracker market due to the availability of information.

Report Segmentation

The market is primarily segmented based on utility, application, distribution channel and region.

By Utility

By Application

By Distribution Channel

By Region

  • Wearable
  • Non-Wearable
  • Basal BodyTemperature-based Trackers
  • Urinary Luteinizing Hormone-based Trackers
  • Electrolyte- level-based Trackers
  • Others



  • Online Store
  • Offline Store



  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

To Understand the Scope of this Report: Speak to Analyst

By Utility Analysis

  • Wearable segment is expected to witness the highest growth during the forecast period

The wearable segment is expected to grow at an impressive rate during the projected period, mainly driven by its convenience in tracking fertility. These devices do not require additional tools to track data about their fertility, fueling demand for smart fertility trackers due to ease of use and carrying tools. These devices collect information continuously every second without the need for manual work. Furthermore, its ability to track accurate data about the health of the reproductive system and fitness is fostering the demand for these tools among health-conscious consumers.

The non-wearable segment led the industry market with substantial growth in 2022, largely imputable to its affordability to wider consumers. It is becoming an appealing choice for economical consumers due to its reasonable cost and accessibility with smart mobiles. 

By Application Analysis

  • Basal body temperature-based trackers registered the largest market share in 2022

The basal body temperature-based tracker segment witnessed the largest share. This method is known to be the most effective method to measure ovulation, as research studies showed a rise in temperature after ovulation. It assists couples interested in having a pregnancy along with natural birth control methods as it determines effective days for conception and prevents pregnancy by avoiding sexual intercourse during the fertile period.

The urinary luteinizing hormone-based trackers segment is expected to grow at the fastest growth rate over the next few years on account of their ease of understanding and user-friendliness. Before ovulation, urinary luteinizing hormone is expected to reach its peak. This gives an effective prediction of pregnancy, fueling the demand for fertility trackers that are specialized in tracking this hormonal data.

By Distribution Channel Analysis

  • Online Store segment held a significant market revenue share in 2022

The online store segment held a significant market share in revenue in 2022, which is highly fueled by the existence of more online shoppers. Ease of shipping is one of the primary factors driving the sale of the smart fertility tracker through online e-commerce platforms. Due to the presence of a single platform, providing similar products with various company brands reduces the asymmetry of information in pricing and drives sales of products through these platforms. The convenience associated with online platforms is enhancing the demand for various products, like smart fertility trackers, as they provide information about the benefits and drawbacks of products. The availability of reviews of other products in the app interface is building trust among internet users and driving product sales in the future.

Regional Insights

  • North America region witnessed the largest global market in 2022

The North America region dominated the global market with the largest market share in 2022 and is expected to continue this trend over the anticipated period. Evolution of user-friendly interfaces like apps by business organizations to enhance women's knowledge on reproductive health. For instance, Mamahood, a manufacturer of healthcare tools, introduced an app to promote awareness among pregnant women in the Middle East and North America.

Mamahood provides a variety of health-tracking tools, such as menstrual and pregnancy tracking, educational content written by medical experts, and community engagement opportunities for women to interact with one another and receive support from other mothers and medical professionals. This expands the uses and benefits of smart fertility trackers to more consumers, builds health consciousness, and fuels the adoption of these products in the coming years.

The Europe region will grow rapidly, owing to the rising demand for non-invasive and natural for family planning. These smart fertility trackers can facilitate natural ways to monitor reproductive health and fertility tracking. Rising usage of Wearable technological products to track fitness is driving smart fertility tracker due to the existence of trust in wearable tools.

Key Market Players & Competitive Insights

The presence of larger key players in the market place is expected to fuel competition in the smart fertility tracker market. Rising technological advancements by industrial players is creating cut through competition among the companies to invest in new product innovations with additional features.

Some of the major players operating in the global market include:

  • Ava AG
  • Ava Science Inc.
  • Fairhaven Health
  • Inito
  • Lady Technologies, Inc.
  • Ovatemp LLC
  • Prima Temp
  • Quanovate Tech, Inc.
  • Quanovate
  • Raiing Medical Company
  • Swiss Precision Diagnostics
  • Tempdrop
  • Valley Electronics AG
  • vio HealthTech Limited
  • Welltwigs

Recent Developments

  • In September 2022, Apple introduced Apple watch 8 series with features of fertility tracking tools. It added new integrated reproductive functions, including body temperature-based ovulation tracking with a brand-new sensor.

Smart Fertility Tracker Market Report Scope

Report Attributes


Market size value in 2023

USD 188.27 million

Revenue forecast in 2032

USD 475.76 million


10.8% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD million and CAGR from 2023 to 2032

Segments covered

By Utility, By Application, By Distributional Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa


Report customization as per your requirements with respect to countries, region and segmentation.