U.S. Jewelry Market Size Worth USD 85.60 Billion by 2034 | CAGR: 7.2%

The U.S. jewelry market size is expected to reach USD 85.60 billion by 2034, according to a new study by Polaris Market Research. The report “U.S. Jewelry Market Size, Share, Trend, Industry Analysis Report By Product (Necklace, Ring, Earrings, Bracelet, Others), By Type, By Category, By Distribution Channel – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The U.S. jewelry market represents a dynamic and evolving industry focused on the design, manufacturing, and retailing of personal adornments such as rings, necklaces, bracelets, earrings, and luxury timepieces. The market is driven by a blend of fashion trends, personal expression, and milestone-based purchasing behavior. Consumer demand is shifting toward personalized, ethically sourced, and lifestyle-aligned pieces, prompting brands to innovate across design, sourcing, and retail channels.

A few key factors driving the market growth are the rising use of lab-grown diamonds, increasing self-purchase trends among younger demographics, and the growing preference for modular and convertible jewelry. Influencer marketing, social media visibility, and digital customization tools have reshaped how consumers discover and interact with jewelry. Technology integration, such as virtual try-on and AI-powered recommendations, is enhancing the online and in-store experience.

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The U.S. jewelry market trends such as sustainability, gender-neutral designs, and lightweight everyday jewelry are gaining traction. E-commerce growth, paired with omnichannel retail strategies, has opened new pathways for customer engagement and product accessibility. Retailers are focusing on brand storytelling, authenticity, and transparency to differentiate themselves in a competitive landscape. Consumer loyalty is increasingly influenced by service quality, customization options, and product traceability. The market presents opportunities in emerging categories such as smart jewelry, wellness-based adornments, and experiential retail formats. Jewelers are investing in innovation and strategic partnerships to stay competitive and respond to evolving consumer expectations. The focus is steadily shifting from purely ornamental value to emotional and functional significance, reshaping how jewelry is designed, marketed, and consumed in the U.S. retail environment.

Top of FormU.S. Jewelry Market Report Highlights

• By product, the ring segment accounted for ~39% of the revenue share in 2024, as high consumer interest in engagement and wedding rings, paired with rising demand for stackable and fashion rings, has fueled strong sales.
• Based on type, the gold segment held ~48% of the revenue share in 2024. The segment continues to benefit from cultural associations with status, wealth, and timeless beauty.
• A few key players include Buccellati, Blue Nile, Cartier, Chow Tai Fook Jewellery Group Limited, LVMH Group, Malabar Gold & Diamonds, PANDORA JEWELRY LLC, SHR Jewelry Group LLC, Swarovski, Swatch Group AG, and Titan Company Limited.

Polaris Market Research has segmented the U.S. jewelry market report on the basis of product, type, category, and distribution channel

By Product Outlook (Revenue, USD Billion, 2020–2034)

• Necklace
• Ring
• Earrings
• Bracelet
• Other Products

By Type Outlook (Revenue, USD Billion, 2020–2034)

• Silver
• Gold
• Platinum
• Diamond
• Others

By Category Outlook (Revenue, USD Billion, 2020–2034)

• Branded
• Unbranded

By Distribution Channel Outlook (Revenue, USD Billion, 2020–2034)

• Offline
• Online