U.S. Personalized Vitamins Market Size Worth USD 6.60 Billion by 2034 | CAGR: 14.6%

The U.S. personalized vitamins market size is expected to reach USD 6.60 billion by 2034, according to a new study by Polaris Market Research. The report “U.S. Personalized Vitamins Market Size, Share, Trends, Industry Analysis Report By Dosage Form (Tablets, Capsules, Powders, Gummies/Chewable, Liquids, Softgels), By Age Group, By Distribution Channel, By Application – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Personalized vitamins are custom-formulated supplements tailored to an individual’s unique health needs, lifestyle, genetics, and diet. Personalized Vitamins often reply on data from quizzes, DNA tests, and blood biomarker analysis to determine optimal nutrient combinations.

In the U.S., there is a strong shift toward preventive healthcare as people seek ways to avoid illness and maintain long-term wellness. Consumers are increasingly proactive about managing their health and are willing to invest in personalized solutions that match their specific needs. Personalized vitamins, tailored to lifestyle, diet, and health conditions, are seen as a key part of this approach. With rising healthcare costs and chronic disease rates, U.S. consumers prefer supplements that support overall health and reduce future medical expenses, driving steady growth of the U.S. personalized vitamins market.

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U.S. consumers are increasingly concerned with what goes into their supplements. There is a strong demand for clean-label, non-GMO, allergen-free, and vegan-friendly products. Personalized vitamin companies meet this need by offering full transparency about ingredients, sourcing, and scientific backing. Many brands also highlight third-party lab testing, which builds trust and supports long-term customer loyalty. As more people in the country are reading labels and doing their own health research, they prefer products that are personalized and safe, clean, and effective, driving market demand for higher-quality formulations.

U.S. Personalized Vitamins Market Report Highlights

• In 2024, the tablets segment dominated with the largest share due to their practicality, cost-effectiveness, and consumer familiarity.
• The disease-based supplements segment dominated with the largest share in 2024, as these products are tailored to help manage or prevent chronic health conditions such as diabetes, heart disease, and bone health issues, which are highly prevalent in the U.S.
• A few key market players are Abbott Laboratories; Amway Corporation; Bioniq; Care/of (Bayer); DNAfit; Herbalife Nutrition; HUM Nutrition; Metagenics, Inc.; Persona Nutrition (Nestlé Health Science); Viome Life Sciences, Inc.; and Vous Vitamin.

Polaris Market Research has segmented the U.S. personalized vitamins market report on the basis of dosage form, age group, distribution channel, and application:

By Dosage Form (Revenue – USD Billion, 2020–2034)

• Tablets
• Capsules
• Powders
• Gummies/Chewable
• Liquids
• Softgels

By Age Group (Revenue – USD Billion, 2020–2034)

• Pediatric
• Adults
• Geriatric

By Distribution Channel (Revenue – USD Billion, 2020–2034)

• Supermarkets/Hypermarkets
• Specialty Stores
• Retail Pharmacies
• Online pharmacies & E-commerce site

By Application (Revenue – USD Billion, 2020–2034)

• Wellness Supplements
• Disease-Based Supplements