Butcher Paper Market Share, Growth Rate, Industry Outlook, 2023-2032
Butcher Paper Market Share, Growth Rate, Industry Outlook, 2023-2032

Butcher Paper Market Share, Size, Trends, Industry Analysis Report, By Material (Bleached, Unbleached); By Weight; By End Users; By Region; Segment Forecast, 2023 - 2032

  • Published Date:Oct-2023
  • Pages: 115
  • Format: PDF
  • Report ID: PM3855
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global butcher paper market was valued at USD 205.16 million in 2022 and is expected to grow at a CAGR of 4.5% during the forecast period.

Butcher paper is a type of paper used to wrap meat and fish to preserve their taste and protect them from air pollutants. It is used in various industries, primarily food and beverage. Rising concerns about protecting juicy food from leakage are creating a need for butcher paper. It is becoming popular in the packing of smoked meat as it absorbs moisture. Growth and expansion of end-user industries, including cafes, canteens, restaurants, and more, are boosting the demand for butcher paper. People prefer the outer crust of the meat to be smooth. Butcher lets moisture escape as it is very breathable. This paper shields the meat from the full effects of the smoker in addition to preventing over-steaming. These advantages are driving the demand for butcher paper in the coming years.

Butcher Paper Market Size

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It is used for several tasks, including packaging, wrapping, and smoking meat. It is different from other types of paper because of the process used to make it stronger for uses requiring food-grade paper. Butcher paper has greater blood qualities and moisture holdout compared to kraft paper, which is moisture-resistant. Both chefs and barbecues frequently smoke meat while wrapping it in butcher paper. Because the butcher paper helps to retain moisture, the meat can absorb flavors like smoke, spices, and others without drying out. The paper also aids in preventing the meat's surface from burning, which can happen when smoking in a low-temperature setting. Additionally, the butcher paper seals off the meat so that the smoke and flavor are kept inside while it cooks. This helps to guarantee that the flavor and texture of your smoked meat are ideal.

Butcher Paper Market Size

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Industry Dynamics

Growth Drivers

Rising Number of People Consuming Street Food

The growing demand for street food is fueling the demand for butcher paper. Street vendors are showing interest in adopting butcher paper in the packaging of food, as it assists in carrying it with ease. It offers portable and lightweight options for wrapping a wide range of street food items, from sandwiches to burgers. According to Datassential, a Chicago-based research organization that published a report on international street meals, nearly half (49%) of consumers say they are interested in international street cuisine. The use of additional packing materials can be minimized by effectively folding and wrapping butcher paper. This is in line with sustainability objectives and minimizes waste, both of which are crucial in the street food industry. The rise in the number of people consuming street food is contributing to the growth of the butcher paper market in the future.

Report Segmentation

The market is primarily segmented based on material, weight, end users and region.

By Material

By Weight

By End Users

By Region

  • Bleached
  • Unbleached


  • 35 to 65 GSM
  • 66 to 95 GSM
  • 96 to 105 GSM
  • 105 to 120 GSM



  • Hotels & Restaurants
  • Cafes & Kiosks
  • Canteens
  • QSR



  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Material Analysis

Unbleached segment is expected to witness the fastest growth during forecast period

The unbleached segment is expected to have faster growth in the market. This paper is in line with the growing demand for natural and organic goods. It supports the perception of products as being less processed and more like their natural state. Un-bleached paper has a very rustic and real appearance that ties in with the expanding trend of valuing handcrafted and organic aesthetics.

Particularly in environments that value an artisanal sense, it can improve the presentation of food products. Rising awareness about chemicals used in the bleaching process is becoming a primary concern among consumers, as they have potential health risks in the long run. Unbleached paper is considered a safer option in food packaging, as it lessens the possibility of exposure to bleaching agent residues. 

By Weight Analysis

66-95 GSM segment accounted for the largest market share in 2022

66-95 GSM segment held the largest market share for the market in the study period. This weight range of butcher paper is simple to handle and fold. It is flexible enough to wrap around objects while still maintaining its structural integrity firmly, driving the demand for butcher paper.

Furthermore, papers in this weight range typically cost less than heavier alternatives. They successfully balance quality and price, making them a popular option for companies searching for low-cost packaging solutions. Since heavier materials frequently require more resources to make and transport, many consumers and businesses that care about the environment choose packaging materials that are light enough. Papers with a GSM of 66 to 95 provide a sustainable solution without sacrificing quality. All these factors are driving the growth and demand for butcher paper in the coming years.

By End-Users Analysis

Quick Service Restaurant (QSR) segment is expected to hold the largest revenue share over the forecasted years

Quick Service Restaurant segment is projected to witness a larger revenue share in the coming years. Food products are shielded from the environment by butcher paper. This is essential for maintaining cleanliness standards, which are of utmost importance in the QSR sector, and ensuring food safety. Additionally, quick-service restaurants rely on efficiency and speed to succeed.

For packaging goods like sandwiches, burgers, wraps, and other to-go orders, butcher paper offers a practical and speedy alternative. Its simplicity of usage aids in the smooth running of QSRs. Furthermore, QSRs frequently emphasize presentation and branding. Butcher paper can be personalized with logos, patterns, or branding messaging to improve the packed food items' visual appeal and establish a recognizable brand identity. These are creating new growth opportunities for butcher paper during the forecast period.

By Regional Analysis

APAC dominated the global market with the highest growth rate in the study period

APAC is expected to experience a higher growth rate for the market. Countries in this region are experiencing rapid growth in the food and beverage industry mainly developing countries. This region experienced rapid growth in the number of quick-service restaurants, cafes, restaurants, and food vendors. These institutions require packaging material like butcher paper for catering and home services.

Based on the article published in Business Standard, India's food industry is projected to experience 79.6 Bn by 2028 from USD 42.1 Bn in 2022, with a CAGR of 11.2 percent. The demand for packaging solutions has increased as a result of the growth of takeaway services and the expansion of food delivery platforms. To preserve the freshness and quality of a variety of foods for delivery and takeout, butcher paper is the perfect packing material.

North America held the largest share. The rising non-vegetarian population in this region is driving the demand for butcher paper. According to the USDA, beef consumption in the US reached 30 billion pounds, a growth of 8.7% from 2020. This will drive the demand for packaging supplies, such as butcher paper, to wrap and package meat items in retail and food service locations due to the rising trend of beef consumption. As more people purchase beef from farmers directly or place orders on e-commerce platforms, the requirement for efficient packaging solutions to ensure quality during transportation is increasing. Butcher paper works effectively to safeguard food items and raw meat during transportation.

Competitive Insight

The Butcher Paper Market is fragmented and is anticipated to witness competition due to several players' presence. Major service providers in the market are constantly upgrading their technologies to stay ahead of the competition and to ensure efficiency, integrity, and safety. These players focus on partnership, product upgrades, and collaboration to gain a competitive edge over their peers and capture a significant market share.

Some of the major players operating in the global market include:

  • Canadian Kraft Paper
  • Canfor
  • Gascogne
  • Georgia-Pacific.
  • Mondi
  • Natron-Hayat
  • Nordic Paper
  • Oji Holdings
  • Segezha
  • Smurfit Kappa

Recent Developments

  • In July 2022, Precut Paper launched its new butcher paper with various craft-ready sizes for sublimation and heat press. It is compatible with several heat presses, including those from Cricut, StarCraft, TUSY, FancierStudio, GeoKnight, and Siser.
  • In January 2023, Reynolds Kitchens, a manufacturer of household products, introduced its new pink butcher paper with a slide cutter. It safeguards the crisp bark that all meat smokers strive to achieve while locking in moisture for tender, juicy smoked meats.

Butcher Paper Market Report Scope

Report Attributes


Market size value in 2023

USD 214.11 million

Revenue forecast in 2032

USD 318.46 million


4.5% from 2023 - 2032

Base year


Historical data

2019 - 2021

Forecast period

2023 - 2032

Quantitative units

Revenue in USD million and CAGR from 2023 to 2032

Segments covered

By Material, By Weight, By End Users, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa


Report customization as per your requirements with respect to countries, region and segmentation.


The butcher paper market report covering key segments are material, weight, end users and region.

Butcher Paper Market Size Worth $318.46 Million By 2032.

The global butcher paper market is expected to grow at a CAGR of 4.5% during the forecast period.

Asia Pacific is leading the global market.

key driving factors in butcher paper market are Rising number of people consuming street food