Driver Attention Alert System Market Research, Data, 2023 - 2032
Driver Attention Alert System Market Research, Data, 2023 - 2032

Driver Attention Alert System Market Share, Size, Trends, Industry Analysis Report, By Component (Sensors and Cameras); By Type; By Vehicle; By Region; Segment Forecast, 2023 – 2032

  • Published Date:Nov-2023
  • Pages: 116
  • Format: PDF
  • Report ID: PM3905
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global driver attention alert system market was valued at USD 6.65 billion in 2022 and is expected to grow at a CAGR of 11.2% during the forecast period.

A driver attention alert system market is a safety feature in modern vehicles designed to monitor the driver's level of attentiveness and reduce the risk of accidents caused by drowsiness or distraction. The system uses various sensors and technologies to assess the driver's behavior, including steering patterns, vehicle speed, lane deviation, and even facial recognition or eye tracking. The system can monitor the driver's steering behavior and detect irregular or erratic movements that may indicate drowsiness or inattention. It includes a lane departure warning feature, which alerts the driver when the vehicle starts to drift out of its lane without the use of turn signals.

Driver Attention Alert System Market size

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The rising advent of advanced driver assistance systems, constant growth in a number of innovations being introduced in the automobile industry to improve road safety and reduce the number of road accidents, and continuously growing concern about safety across the globe are among the major factors propelling the demand and growth of the market. Besides this, the rapid increase in the number of fast-moving vehicles on the road and higher proliferation for the development of expressways and highways led to greater demand for innovative safety systems like driver attention alert systems, further boosting the global market growth at a significant pace.

  • For instance, according to the World Health Organization, road traffic injuries and crashes are the major cause of death for young adults and children, with nearly 1.3 million people dying every year due to road accidents. Additionally, approx. 20 to 50 million people suffer from non-fatal injuries as a result of their road injury.

Moreover, there has been a significant trend in recent years for the shift towards more sophisticated camera-based systems that track eye movements, head position, and facial expressions to enhance overall driver attention levels and could also offer a more nuanced understanding of the driver's state, which results in increased safety and security for both driver and vehicle.

Driver Attention Alert System Market Size

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The emergence of deadly coronavirus across the globe resulted in huge economic uncertainty and the closure of various manufacturing and distribution facilities, as countries have imposed stricter regulations, like lockdowns and trade restrictions, that largely affected the production and sales of automobiles during the pandemic period.

Industry Dynamics

Growth Drivers

Rising Concerns About Vehicle and Road Safety

The rapid increase in the demand and prevalence for road as well as vehicle safety and rising incorporation of advanced features like driver alert systems into the vehicles by chief automakers globally, coupled with the surging and widespread adoption of new-age sensor technology in intelligent transportation systems, are major factors fostering the global market growth.

The exponential rise in utilization of technological advances such as artificial intelligence, machine learning, big data analytics, and the Internet of Things and their surging use to analyze large amounts of data and provide on-time alerts to drivers while absorbing their behavior more efficiently are further anticipated to create lucrative growth opportunities for the driver attention alert system market in the near future.

Report Segmentation

The market is primarily segmented based on component, type, vehicle, and region.

By Component

By Type

By Vehicle

By Region

  • Sensors
  • Cameras
  • Fatigue
  • Drowsiness
  • Drunk Driving
  • Passenger Vehicles
  • Commercial Vehicles
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Form Analysis

The sensors segment accounted for the largest market share in 2022

In 2022, the sensors segment accounted for the largest market share. The growth of the segment market can be largely accelerated by its widespread use in various types of driver alert systems to monitor potential risks caused by roads and weather and to send alerts to drivers. Besides this, continuous advancements in sensor technology in the last few years have led to the development of more reliable and accurate sensors, including capacitive sensors and steering angle sensors, which have also been pushing the segment market growth forward.

The camera segment is anticipated to emerge as the fastest growing segment with a significant growth rate over the coming years on account of a surging number of safety standards and government regulations mandating the use of advanced driver monitoring systems, including cameras, along with the significant rise in the adoption or sales of semi-autonomous and autonomous vehicles, which makes the use of cameras even more critical.

For instance, according to our findings, there were around 31 million cars worldwide with some level of automation in 2021, and the number of these cars in the global market is projected to surpass 54 million by 2024.

By Product Analysis

The Drowsiness segment held the fastest market share in 2022

The drowsiness segment held the fastest market share in 2022, which is majorly driven by a constant increase in awareness about the dangers and potential risks of drowsy driving and surging integration of advanced or innovative drowsiness detection systems into ADAS, which mainly includes features like adaptive cruise control, lane departure warning, and automatic emergency braking among others.

Apart from this, fleet operators across the globe are increasingly looking to incorporate advanced driver attention alert systems, including drowsiness detection, into their vehicles to monitor driver’s behavior and improve safety within their fleets, which, in turn, generates huge growth potential for the segment market over the years.

Regional Insights

North America region held the largest market in 2022

In 2022, the North American region held the largest market. The regional market growth can be largely attributed to greater demand for high-tech safety features in vehicles and the rapidly growing uptake of innovative driver alert systems by both public and private transportation providers across the region. The vast distances in North America often require long hours of driving, which can lead to driver fatigue. As a result, there is a significant need for technologies that help keep driver’s alert. Additionally, the increased rate of adoption of digital advancements in automotive safety systems and the robust presence of well-established automotive infrastructure are further likely to bode well for regional market growth.

The Asia Pacific will grow at the fastest CAGR, owing to a drastic increase in the number of traffic or road accidents, particularly in densely populated countries like China and India, and the growing desire for premium vehicles equipped with cutting-edge safety features as a result of increased consumer spending capacity and awareness about the importance of safety features into their vehicles.

Key Market Players & Competitive Insights

The driver attention alert system is highly competitive with the presence of a large number of regional or global market players worldwide. The top players operating in the market are highly focusing on several business development or expansion strategies, including partnerships, collaborations, acquisitions & mergers, and new advanced product launches, to expand their geographical presence and revenue opportunities.

Some of the major players operating in the global market include:

  • Continental AG
  • DENSO Corporation
  • Faurecia SE
  • HELLA GmbH & Co. KGaA
  • Infineon Technologies AG
  • Johnson Controls Inc.
  • Magna International Inc.
  • Nissan Motor Co. Ltd.
  • Robert Bosch GmbH
  • Tata Elxsi
  • Valeo SA
  • Visteon Corporation
  • ZF Friedrichshafen AG

Recent Developments

  • In July 2021, Mahindra introduced another new feature called driver drowsiness detection. The newly launched feature can be integrated into the instrument cluster, comprising a camera and sensors, which will effectively monitor the driver’s facial and eye movement and their behavior and steering inputs.
  • In April 2021, Toyota Motor Corporation announced the launch of its new LS and new Mirai, which incorporated features like Advanced Drive, which is a new function of the company that ensures that drivers remain focused on their drive, due to higher safety and comfortability.

Driver Attention Alert System Market Report Scope

Report Attributes


Market size value in 2023

USD 7.38 billion

Revenue forecast in 2032

USD 19.19 billion


11.2% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments covered

By Component, By Type, By Vehicle, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


Report customization as per your requirements with respect to countries, region and segmentation.