Global Oral Irrigator Market Size Report, 2022 - 2030
Oral Irrigator Market Share, Size, Trends, Industry Analysis Report, 2022 - 2030

Oral Irrigator Market Share, Size, Trends, Industry Analysis Report, By Product (Countertop, Cordless); By Application (Home, Dentistry); By Distributional Channel (Online, Offline); By Region; Segment Forecast, 2022 - 2030

  • Published Date:Sep-2022
  • Pages: 115
  • Format: PDF
  • Report ID: PM2594
  • Base Year: 2021
  • Historical Data: 2018-2020

Report Outlook

The Oral Irrigator market was valued at USD 962.53 million in 2021 and is expected to grow at a CAGR of 4.7% during the forecast period. An oral irrigator, also called a dental flosser, is a device used by dentists or even at home to clean teeth and gums. The device removes the debris and plaque stuck between teeth using high-pressure water streams. In addition to being used in several dental procedures, it is also widely used as an alternative to flossing at home by consumers.

Oral Irrigator Market Size
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Growing awareness of dental regimens among people worldwide drives the development of oral irrigators. An increase in periodontal diseases in developing economies leads to the growing utilization of oral irrigation devices, and the introduction of innovative products, including faucet power water flossers and other advanced devices, anticipates industry growth.

Also, they are proven to reduce the overall amount of bacteria and remove 99% more plaque than brushing alone. Primarily when used in conjunction with brushing and flossing, it reduces the incidence of gum bleeding, helps control gingivitis, and improves bad breath, which has propelled the market’s growth.

Various end users, such as individuals with uneven teeth, dental implants, braces, and gum diseases, have been shifting from string flossing to water flossers due to ease of use and efficiency in preventing gum diseases. As oral irrigators use pressurized flossers to remove debris that is harder to get to with a toothbrush, or even high-end, powered toothbrushes, the demand for oral irrigators has witnessed a string growth.

Routine dental procedures such as polishing, cleaning, and whitening are aerosol-generating procedures in which the risk of infection is high, and there is a need to reopen dental facilities with stricter norms. According to a news article, the practices would have to follow more stringent standards and protocols, resulting in a fee hike and hampering the oral irrigator market during the Covid-19 pandemic.

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Industry Dynamics

Growth Drivers
The oral irrigator market is growing by the increasing use of technologically advanced dental goods in home care settings. Ease in the finding of oral irrigators in pharmacy stores, online portals, and other distribution channels have positively impacted the demand for sales, production, and supply chain of goods in the oral irrigator industry, augmenting the growth.

Launching novel devices such as faucet-powered water flossers and other cutting-edge gadgets that provide ease for daily help is a crucial factor propelling the industry’s growth. For instance, more than 12 new oral irrigators with individual characteristics and technological advancements are introduced every year. Modern water flossers typically have cordless systems built in, some have rechargeable batteries, and some have locks on the water tanks to prevent leaks.

Periodontal diseases result in inflammation and infections of the gums and bone surrounding and supporting the teeth. The growing frequency of periodontal diseases across the globe is anticipated to augment the growth of the oral irrigator market over the forecast period.

For instance, according to the National Center for Biotechnology Information, periodontal diseases are prevalent in developed and developing countries and affect around 20 to 50% of the global population. Additionally, the rise in pet ownership, pet insurance, veterinary expenditures, and disposable income is increasing for pet hygiene which has driven the growth of the oral irrigator market.

Report Segmentation

The market is primarily segmented based on product, application, distribution channel, and region.

By Product

By Application

By Distribution Channel

By Region

  • Countertop
  • Cordless
  • Home
  • Dentistry
  • Online
  • Offline
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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Cordless oral irrigator accounted for the largest market share in 2021

Based on product, cordless oral irrigators accounted for the largest market share due to the increasing demand for it in-home care. The cordless oral irrigator is a battery-operated device that can be easily used and is portable. Cordless oral irrigators are available in both rechargeable and disposable models. Additionally, it is cheaper and easy to carry than a countertop oral irrigator.

The countertop segment is expected to grow during the forecast period as these devices don't require charging and can usually operate longer than portable models. It consists of a cord or wire connected to an outlet for it to work. End-users appreciate advancements in the design and features of oral irrigation devices, which increases their acceptance.

Home segment to account largest revenue share during the forecast period

Based on applications, the market has been segmented into home and dentistry. The home segment accounted for the largest market share. It is also estimated to be the fastest-growing segment during the forecast period. Growing awareness regarding high-tech, user-friendly oral irrigation devices has propelled the industry's growth.

Additionally, growing consumer awareness regarding high-tech, user-friendly oral irrigation devices has driven the expansion of the industry. Removal of biofilms and reducing bleeding of gums, gingivitis, periodontal pathogen, and inflammatory mediators are several beneficiaries that augment the segment's growth.

Many consumers shop at home and avoid going to the dentist, and the rise in demand for easy-to-use advanced oral irrigation products has propelled the segment's growth. The quality of dental products is essential to consumers, regardless of price. This trend is supposed to anticipate the overall industry growth.

Online distribution channel account for largest market revenue over the forecast

Based on the distribution channel, the market is segmented online and offline. The online distribution channel accounts for the largest market share and is expected to grow fastest during the forecast period. Changing trends have led the industry's growth to a steep increase due to the increased preference for online shopping.

Additionally, due to lockdowns, consumers turned their purchasing preferences from offline to online. These factors are anticipated for the industry's growth.

Asia Pacific is projected to grow at the highest growth rate during the forecast period

The increasing number of patients suffering from periodontal disease in this region has augmented the growth in the Asia Pacific and is projected to account for the largest market share over the forecast. Increased adoption of an unhealthy diet, poor oral care, and awareness about oral hygiene in developing countries, such as India and China, are driving the oral irrigators market in Asia.

North America is supposed to grow fastest over the forecast period due to ease in availability of the product, high awareness about dental hygiene, and increasing adoption of technologically advanced products. Also, several periodontology disorders, such as gum disease, have witnessed a surge in this region. For instance, according to the American Academy of Periodontology, nearly 50% of adults in the U.S. have gum diseases.

Competitive Insight

Some of the major players operating in the global market include Aquapick, Church & Dwight, Colgate-Palmolive, Dentaid, Dr. Fresh, GlaxoSmithKline, Hydro Floss, Interplak, Johnson & Johnson, Jetpik, Lion Corporation, Matwave, ORAL-B, PANASONIC, Philips, Procter & Gamble, Pro-Floss, Sunstar Suisse S.A., WaterPik.

Recent Developments

In August 2021, WATERPIK launched its new product WATERPIK SONIC-FUSION® 2.0, which provides a convenient, effective, and compact all-in-one brushing and flossing experience.

In February 2018, WATERPIK launched two novel products, Whitening Water Flosser and Sidekick Water Flosser. The Whitening Water Flosser helps remove stains from hard-to-reach areas and heal gingivitis. Sidekick Water Flosser is an ultra-compact, portable flosser used to remove harmful dental plaque.

Oral Irrigator Market Report Scope

Report Attributes


Market size value in 2021

USD 962.53 million

Revenue forecast in 2030

USD 1,443.98 million


4.7% from 2022 - 2030

Base year


Historical data

2018 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD billion and CAGR from 2022 to 2030

Segments covered

By Product, By Application, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

Aquapick, Church & Dwight, Colgate-Palmolive, Dentaid, Dr. Fresh, GlaxoSmithKline, Hydro Floss, Interplak, Johnson & Johnson, Jetpik, Lion Corporation, Matwave, ORAL-B, PANASONIC, Philips, Procter & Gamble, Pro-Floss, Sunstar Suisse S.A., WaterPik.