Private Nursing Services Market Size, Share, Trends, Industry Analysis Report: By Service Type (Retirement Communities, Group Care Homes, Nursing Care Facilities, and Home Health Care Providers), Gender, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025–2034
- Published Date:Apr-2025
- Pages: 118
- Format: PDF
- Report ID: PM3378
- Base Year: 2024
- Historical Data: 2020-2023
Private Nursing Services Market Overview
The private nursing services market size was valued at USD 5.29 billion in 2024. The market is projected to grow from USD 5.58 billion in 2025 to USD 9.19 billion by 2034, exhibiting a CAGR of 5.7% during 2025–2034.
The private nursing services market comprises healthcare services provided by registered nurses, licensed practical nurses, nurse call systems, and caregivers in private settings, including homes, long-term care facilities, and rehabilitation centers. These services include post-operative care, elderly care, chronic disease management, and palliative care.
The private nursing services market growth is driven by the increasing aging population, the rising prevalence of chronic diseases, and the growing preference for home-based healthcare due to cost-effectiveness and comfort. Additionally, advancements in telehealth and remote patient monitoring support the expansion of private nursing services by enhancing accessibility and efficiency in patient care.
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Private Nursing Services Market Dynamics
Increasing Aging Population
The growing number of elderly individuals is transforming healthcare needs globally. For instance, the US is experiencing a significant demographic shift, with the population aged 65 and older projected to increase from 58 million in 2022 to 82 million by 2050, representing a 47% rise. This surge is largely attributed to the aging baby boomer generation. As the elderly population grows, there is an escalating demand for private nursing services to provide specialized care, support daily activities, and manage age-related health conditions. This trend underscores the critical role of private nursing services in addressing the complex healthcare needs of an aging society.
Rising Prevalence of Chronic Diseases
Chronic diseases are a leading cause of death and disability in the US, with six in ten adults living with at least one chronic condition, such as heart disease, cancer, or diabetes. These conditions often require ongoing medical attention and can limit individuals' daily activities. The management of chronic diseases necessitates continuous care, monitoring, and personalized medical interventions, which private nursing services are well-positioned to provide. The increasing burden of chronic illnesses amplifies the need for skilled nursing care to manage symptoms, administer medications, and educate patients on disease management strategies. Thus, the growing prevalence of chronic diseases is driving the private nursing services market expansion.
Preference for Home-Based Healthcare
There is a growing preference among patients, particularly the elderly and those with chronic conditions, for receiving healthcare services in the comfort of their homes. Home-based healthcare offers a personalized approach, allowing individuals to maintain independence and quality of life while receiving necessary medical care. This preference is driven by factors such as the desire for a familiar environment, reduced exposure to hospital-acquired infections, and the convenience of receiving care without the need for transportation. Private nursing services fulfill this demand by delivering a range of medical and supportive services in home settings, thereby enhancing patient satisfaction and outcomes and propelling the private nursing services market demand.
Private Nursing Services Market Segment Insights
Private Nursing Services Market Assessment Based on Service Type
The private nursing services market, by service type, is segmented into retirement communities, group care homes, nursing care facilities, and home health care providers. The home health care providers segment held the largest market share in 2024. This dominance is attributed to the increasing preference for in-home medical care, especially among the elderly and those with chronic illnesses. Home health care providers offer a range of services, including medical treatments, daily living assistance, and rehabilitation therapies, all within the patient's residence. This approach not only enhances patient comfort and satisfaction but also reduces the burden on traditional healthcare facilities. The convenience and personalized nature of home-based care have significantly contributed to the expansion of this segment.
The retirement communities segment is experiencing the highest growth rate within the market. This surge is driven by the aging population seeking community-based living arrangements that offer both social engagement and medical support. Retirement communities provide residents with a blend of independent living and access to on-site healthcare services, catering to the desire for autonomy while ensuring medical needs are met. The appeal of these communities lies in their ability to offer a holistic lifestyle, combining healthcare, social activities, and a supportive environment, which resonates with the preferences of modern seniors.
Private Nursing Services Market Assessment Based on Gender
The private nursing services market market, by gender, is segmented into male and female. The male segment is experiencing the highest growth rate within the market. This surge is driven by a critical global shortage of nurses, prompting more men to enter the field to address the increasing demand for healthcare services. The integration of male nurses is contributing to a more diverse workforce, enhancing the capacity to provide quality care across various healthcare settings.
Private Nursing Services Market Regional Analysis
By region, the study provides the private nursing services market insights into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America held the largest market share in 2024, primarily driven by the well-established healthcare infrastructure, high healthcare expenditure, and a growing aging population requiring long-term care services. The increasing prevalence of chronic diseases and the strong adoption of home-based healthcare services further boost the demand for private nursing services in the region. Additionally, favorable government policies supporting home healthcare and a rise in skilled nursing professionals contribute to North America's dominance in the market.
The Europe private nursing services market is driven by an aging population and a well-established healthcare system that emphasizes long-term and home-based care. Countries such as Germany, France, and the UK have a high demand for private nursing services due to government initiatives promoting home healthcare and a growing shortage of healthcare staff in public hospitals. Additionally, rising healthcare costs and increased patient preference for personalized care at home contribute to market growth. The demand for skilled nursing care is further supported by technological advancements, including telehealth and remote monitoring solutions, improving service accessibility and efficiency.
Asia Pacific is experiencing rapid growth in the private nursing services market due to increasing healthcare awareness, rising disposable income, and a growing elderly population. Countries such as Japan, China, and India are key contributors, with Japan leading due to its high aging population and government policies supporting elderly care. In China and India, urbanization and lifestyle changes are driving demand for home-based nursing services, particularly for chronic disease management. The expansion of private healthcare infrastructure and the increasing availability of skilled nursing professionals further support market development in the region.
Private Nursing Services Market – Key Players and Competitive Insights
The competitive landscape of the private nursing services market features global and regional players competing through innovation and strategic alliances. Global players leverage technological advancements to deliver advanced services. Market trends highlight rising technological adoption driven by economic growth and geopolitical shifts. Companies focus on strategic investments, mergers, and joint ventures to strengthen market positions. Regional players offer cost-effective services tailored to local needs. Competitive intelligence and pricing insights are critical for identifying growth opportunities. The market’s growth is driven by technological innovation, market adaptability, and strategic regional investments, ensuring sustained competitiveness in a dynamic global market. A few major players are Active Global Specialised Caregivers Pte Ltd; ATLANTIC CARE SERVICES; Aveanna Healthcare LLC; BAYADA Home Health Care; CK Franchising, Inc.; Curantis Private Nursing Services LLC; Homage Sdn. Bhd.; Maxim Healthcare Services; NurseRegistry; Private Duty Nursing in an Acute Hospital; Private Nurse ApS; Private Nursing Care; Providence; Red Crowns; and Sublime Nursing.
BAYADA Home Health Care, established in 1975, is a nonprofit organization offering nursing, rehabilitative, therapeutic, hospice, and assistive care services to individuals across various age groups. With a presence in multiple countries, including the US, Germany, India, Ireland, New Zealand, and South Korea, BAYADA is committed to delivering high-quality home health care. Their services are designed to help clients maintain comfort, independence, and dignity in their homes.
Maxim Healthcare Services, founded in 1988, provides a range of services, such as home healthcare, medical staffing, and wellness programs across the US. Their offerings include private duty nursing, skilled nursing, physical rehabilitation, personal care, respite care, and behavioral care for individuals with chronic and acute conditions. Maxim emphasizes enhancing the quality of life within communities by delivering compassionate care in home settings.
List of Key Companies in Private Nursing Services Market
- Active Global Specialised Caregivers Pte Ltd
- ATLANTIC CARE SERVICES
- Aveanna Healthcare LLC
- BAYADA Home Health Care
- CK Franchising, Inc.
- Curantis Private Nursing Services LLC
- Homage Sdn. Bhd.
- Maxim Healthcare Services
- NurseRegistry
- Private Nurse ApS
- Private Nursing Care
- Providence
- Red Crowns
- Sublime Nursing
Private Nursing Services Industry Developments
- September 2024: Aveanna Healthcare, a home health agency operating across 33 states, expanded its services in Northwest Indiana.
- February 2024: Virtua Health partnered with care.ai to implement AI-powered virtual care solutions, including ambient sensors, at Virtua Our Lady of Lourdes Hospital. The initiative aims to enhance patient monitoring and support clinical teams through smart facility technology.
Private Nursing Services Market Segmentation
By Service Type Outlook (Revenue – USD Billion, 2020–2034)
- Retirement Communities
- Group Care Homes
- Nursing Care Facilities
- Home Health Care Providers
By Gender Outlook (Revenue – USD Billion, 2020–2034)
- Male
- Female
By Regional Outlook (Revenue – USD Billion, 2020–2034)
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Netherlands
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Malaysia
- South Korea
- Indonesia
- Australia
- Vietnam
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Mexico
- Brazil
- Argentina
- Rest of Latin America
Private Nursing Services Market Report Scope
|
Report Attributes |
Details |
|
Market Size Value in 2024 |
USD 5.29 billion |
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Market Size Value in 2025 |
USD 5.58 billion |
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Revenue Forecast by 2034 |
USD 9.19 billion |
|
CAGR |
5.7% from 2025 to 2034 |
|
Base Year |
2024 |
|
Historical Data |
2020–2023 |
|
Forecast Period |
2025–2034 |
|
Quantitative Units |
Revenue in USD billion and CAGR from 2025 to 2034 |
|
Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
|
Segments Covered |
|
|
Regional Scope |
|
|
Competitive Landscape |
|
|
Report Format |
|
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Customization |
Report customization as per your requirements with respect to countries, regions, and segmentation. |
How is the report valuable for an organization?
Workflow/Innovation Strategy: The private nursing services market has been segmented into detailed segments of service type and gender. Moreover, the study provides the reader with a detailed understanding of the different segments at both the global and regional levels.
Growth/Marketing Strategy: Companies in the private nursing services market focus on expanding their service offerings, strengthening home healthcare solutions, and leveraging digital platforms for patient engagement. Investments in telehealth and remote monitoring enhance accessibility and efficiency, catering to the increasing demand for home-based care. Strategic partnerships with healthcare providers and insurance companies help improve service reach and affordability. Workforce development, including nurse training and retention programs, is a key priority to address staffing shortages. Additionally, market players adopt targeted marketing strategies, such as patient-centric advertising and referral programs, to attract and retain clients.
FAQ's
The private nursing services market size was valued at USD 5.29 billion in 2024 and is projected to grow to USD 9.19 billion by 2034.
The market is projected to register a CAGR of 5.7% during the forecast period.
North America held the largest share of the market in 2024.
A few of the key market players are BAYADA Home Health Care, Maxim Healthcare Services, NurseRegistry, Aveanna Healthcare LLC, Homage Sdn. Bhd., Private Nursing Care, Curantis Private Nursing Services LLC, CK Franchising, Inc., Providence, Private Nurse ApS, Active Global Specialised Caregivers Pte Ltd, Red Crowns, ATLANTIC CARE SERVICES, Sublime Nursing, and Private Duty Nursing in an Acute Hospital.
The male segment is experiencing the highest growth rate.
Private nursing services refer to personalized healthcare provided by licensed nurses in home settings, private clinics, or specialized care facilities. These services include skilled nursing care, post-surgical care, chronic disease management, palliative care, elderly care, and rehabilitation support. Private nursing services cater to individuals who require continuous medical assistance but prefer to receive care outside of hospitals. The growing preference for home-based healthcare, an aging population, and the increasing prevalence of chronic illnesses drive the demand for private nursing services.
A few key trends in the market are described below: Rising Demand for Home Healthcare Services – Increasing patient preference for home-based care due to comfort, cost-effectiveness, and personalized attention. Growing Integration of Telehealth and Remote Monitoring – Adoption of digital health technologies to enhance accessibility and efficiency in patient care. Shortage of Skilled Nursing Professionals – Increasing demand for nurses leading to workforce development programs and recruitment initiatives. Expansion of Elderly Care Services – Rising geriatric population is driving demand for specialized nursing care, including palliative and long-term care.
A new company entering the private nursing services market can focus on specialized and technology-driven healthcare solutions to gain a competitive edge. Investing in telehealth, remote patient monitoring, and AI-driven care coordination can enhance service efficiency and accessibility. Offering personalized nursing care for chronic disease management, post-surgical recovery, and elderly care can help address growing patient needs. Workforce development through training programs and competitive compensation can attract and retain skilled nursing professionals. Additionally, forming partnerships with hospitals, insurance providers, and home healthcare agencies can expand service reach and improve affordability for patients.
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