Seed Cracker Market Share, Size, Trends, Industry Analysis Report, By Source (Sunflower Seeds, Pumpkin Seeds, Sesame Seeds, Flaxseeds, and Chia Seeds); By Sales Channel; By Region; Segment Forecast, 2024 – 2032
- Published Date:Jan-2024
- Pages: 117
- Format: PDF
- Report ID: PM4229
- Base Year: 2023
- Historical Data: 2019-2022
The global seed cracker market was valued at USD 3.22 billion in 2023 and is expected to grow at a CAGR of 5.3% during the forecast period.
The growing popularity and proliferation of seed crackers as an innovative type of snack that is primarily made from a combination of different seeds and as an alternative to traditional crackers and snacks, mainly for individuals who are seeking healthier and gluten-free options, are among the primary factors driving the global market growth. These types of crackers have gained significant traction all over the world in recent years due to their several nutritional benefits, including being rich in fiber, protein, healthy fats, minerals, and vitamins, thereby resulting in their significant adoption in people with vegan diets and are vegetarians.
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- For instance, in April 2021, Simple Mills expanded its portfolio with the launch of new Organic Seed Flour Crackers, which is the company's first product to receive USDA organic certification. They are made up of sunflower, pumpkin, & flax seed flour blend, which helps deliver protein, fiber, & antioxidants.
In the last few years, leading product manufacturers have been increasing their focus on developing seed crackers that cater to consumers with gluten sensitivities or celiac disease who often use alternative flours like almond flour or coconut flour. Companies are looking to introduce new flavors and seasonings, including rosemary, sea salt, spicy chili, garlic & herbs, among others, to cater to different consumer tastes and preferences.
However, the limited consumer awareness about the availability and numerous nutritional health benefits of seed crackers and their high prices as compared to conventional crackers and snacks, which make them a premium product for high-end consumers, are likely to hamper the global market growth over the years.
Growing awareness about its advantages and growing availability of healthy crackers driving its market growth
With the growing awareness and knowledge among individuals about the several beneficial characteristics and advantages of seed crackers market, including gluten-free nature, low carbohydrate content, high protein, and many others, making them highly suitable for individuals with gluten intolerance or celiac disease, the demand and need for seed crackers across the globe is likely to increase substantially.
- For instance, according to our findings, approx. 6% of the US population is estimated to be gluten intolerant, and the number of celiac disease cases in the country has surged at a 7.5% rate over the recent decades.
Besides this, the rapid increase in the number of consumers increasingly seeking or prioritizing healthier snack choices and the growing number of individuals preferring vegan diets are likely to foster demand for seed crackers, as they provide a satisfying and highly nutritious option that align with several dietary preferences and goals, is further anticipated to propel global market growth over the next coming years.
The market is primarily segmented based on source, sales channel, and region.
By Sales Channel
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By Source Analysis
Flaxseeds segment accounted for the largest market share in 2022
The flaxseeds segment accounted for the largest market share in terms of both revenue and volume in 2022 and is also likely to retain its market position throughout the anticipated period. The growth of the segment market is highly attributed to their widespread adoption as an efficient and rich source of fiber, omega-3 fatty acids, and lignans, which are widely known for being beneficial for heart health, hormonal balance, and digestion coupled with the growing popularity of flaxseeds as naturally gluten-free and allergen-free that is suitable for consumers with dietary restriction and allergies.
Apart from this, there is an emerging global trend towards plant-based diets, and flaxseeds are becoming a significantly popular ingredient in plant-based food products due to their nutritional profile and capabilities to provide health benefits beyond basic nutrition, which in turn, generating huge growth potential for the segment market.
By Sales Channel Analysis
E-commerce segment is expected to witness highest growth
The e-commerce segment is expected to grow at the highest growth rate during the forecast period, which is mainly attributable to the rapid emergence of online shopping platforms around the world that offer consumers the convenience of shopping for nutritional products, including seed crackers from the comfort of their homes and allow consumers a broader and wider product selection from different brands and product reviews and ratings.
In addition, with the exponential rise of mobile devices and growing internet penetration worldwide, with companies constantly expanding their internet services range, consumers can easily shop for seed crackers on their smartphones and tablets through mobile apps and mobile-responsive websites while enhancing the overall shopping experience and driving sales.
- For instance, according to a recent report published in 2023, the number of smartphone users worldwide stands at around 6.92 billion, which accounts for almost 85.74% of the world's total population. The number of smartphone users has increased drastically from 49.4% in 2016 when only 3.668 billion have access to smartphones.
North America region dominated the global market in 2022
The North America region dominated the global market. The regional market growth is significantly driven by surging demand for healthier snack options and a drastic increase in the number of health-conscious consumers looking for convenient, flavorful, and nutritious alternatives to traditional snacks. Additionally, the rising popularity of plant-based and vegan diets across the region has significantly increased the demand for snacks that do not contain animal products like seed crackers.
- For instance, according to a study conducted by Vegetarian Times, almost 9.7 million people in the United States are following a vegetarian diet and about 1 million of those people are vegan, including 59% of females and 41% of males.
The Asia Pacific will grow at a rapid pace, owing to a substantial increase in consumer disposable income across several countries that led to greater spending on premium and healthy food products, including seed crackers, along with the drastic shift towards snacks that are perceived as healthier and more nutritious. Besides this, the increasing urban population and changing lifestyles, especially in emerging nations like India, China, and Indonesia, have resulted in fueled demand for convenient and on-the-go snack options like seed crackers.
- For instance, as per a report published by the National Institute of Urban Affairs, the urban population in India has increased dramatically, growing from almost 62.4 Mn to approx. 377.1 Mn in 2011, and is also estimated to reach 590 Mn, by 2030.
Key Market Players & Competitive Insights
The seed cracker market is highly fragmented in nature with the robust presence of regional and global market players in the market. The top market players are extensively focusing on various business development and expansion strategies, including partnerships, collaborations, acquisitions & mergers, and new product launches, in order to cater to emerging consumer demands and needs all over the world.
Some of the major players operating in the global market include:
- Back to Nature
- Ezekiel 4:9
- Food Should Taste Good
- Mary’s Gone Crackers
- Patagonia Provisions
- Pip & Nut
- Primal Kitchen
- Quinoa One
- Rude Health
- Seeds of Change
- Siete Foods
- Simple Mills
- The Village Baker
- In September 2021, Bonn Group introduced a new nutritious and low-pocket Americana wholewheat multigrain cracker biscuit, a king of perfect snacks with goodness of multigrain flours, sesame seeds, & flax seeds. These crackers are available in different packs, which has helped the company to keep its products pocket-friendly for a wider outreach.
- In November 2021, Olina Bakehouse introduced Seeded Snackers, a new kind of snack to satisfy people's afternoon savory cravings. It is mainly created with carefully selected, real ingredients boast and is known to be free from gluten, artificial colors, and flavors.
Seed Cracker Market Report Scope
Market size value in 2024
USD 3.36 billion
Revenue forecast in 2032
USD 5.07 billion
5.3% from 2024 – 2032
2019 – 2022
2024 – 2032
Revenue in USD billion and CAGR from 2024 to 2032
By Source, By Sales Channel, By Region
North America, Europe, Asia Pacific, Latin America; Middle East & Africa
Report customization as per your requirements with respect to countries, region and segmentation.
Explore the market dynamics of the 2024 Seed Cracker Market share, size, and revenue growth rate, meticulously examined in the insightful reports crafted by Polaris Market Rersearch Industry Reports. The analysis of Seed Cracker Market extends to a comprehensive market forecast up to 2032, coupled with a retrospective examination. Avail yourself of a complimentary PDF download to sample this in-depth industry analysis.
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Source, sales channel, and region are the key segments in the Seed Cracker Market.
The global seed cracker market size is expected to reach USD 5.07 billion by 2032
The global seed cracker market is expected to grow at a CAGR of 5.3% during the forecast period.
North America regions is leading the global market.
Growing awareness about its advantages and growing availability of healthy crackers driving its market growth are the key driving factors in Seed Cracker Market.