Shower Heads System Market Size, Share, Growth Report, 2032
Global  Shower Heads System Market Size, Share Analysis Report, 2023-2032

Shower Heads System Market Share, Size, Trends, Industry Analysis Report, By Type (Fixed, Handheld, Dual-purpose); By Application; By Distribution; By Region; Segment Forecast, 2023 - 2032

  • Published Date:Feb-2023
  • Pages: 118
  • Format: pdf
  • Report ID: PM3018
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global shower heads system market was valued at USD 7.46 billion in 2022 and is expected to grow at a CAGR of 8.4% during the forecast period.

The evolution of bathroom shower heads from basic designs to new dual-purpose panels, luxury, and curved showers, and rain showers show how important they have become for maintaining personal hygiene and wellness. Rising living standards, rising urbanization, and real estate industry expansion are major drivers influencing market revenue growth. Interior decorating and home renovation are getting more and more fashionable. Modern showers have drawn inspiration from a range of calming features.

Product innovations, technological advancements, and the introduction of regulatory policies have been detailed in the report to enable businesses to make more informed decisions. Furthermore, the impact of the COVID-19 pandemic on the shower heads system market demand has been examined in the study. The report is a must-read for anyone looking to develop effective strategies and stay ahead of the curve.

Shower Heads System Market Size

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A growing number of consumers are choosing decorative bath hardware to add character and refinement to their bathrooms, even if the trend in decorative bath fittings is toward a sleek and minimalist aesthetic. Furthermore, technical advancements and increasing digitalization of production processes have resulted in the creation of innovative and smart bathroom accessories.

For instance, the Kitchen & Bath 2022 report from the National Kitchen & Bath Association projects that spending in the kitchen and bath sector will increase by 19% from 2021 to 2022, reaching USD 199 billion from USD 167 billion. Although new house starts are only expected to rise by 6% in 2022, the analysis predicts a 21% increase in spending on new construction.

Furthermore, the development of touch-free, digital, & hybrid smart showers with efficiency sensors & temperature gauges, as well as a variety of other product advancements, are additional factors that encourage growth. According to a research study from Eastern Michigan University in 2018, it is presented that a smart shower automatically changes the amount of hot and cold water used during a shower to maintain a constant temperature and flow rate despite variations in the supply water's temperature and pressure.

The COVID-19 pandemic has had a minor influence on the real estate and housing sectors, as well as the home improvement business. Housing and restoration projects were suspended and delayed due to rigorous lockdown measures because of a restricted staff and strict government regulations to stop the virus's spread. This influences showerhead and system demand. The effects of Covid-19 have decreased people's disposable money, which has temporarily decreased demand for shower accessories.

Shower Heads System Market

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Industry Dynamics

Growth Drivers
The average shower requires between 50 and 60 liters of water and taking multiple showers every month results in a sizable water consumption. Since fresh water is getting harder to find, different countries must take action to conserve it. Water-saving shower heads have been created as a solution to this problem. Additionally, it reduces the demand for water heating because reduced water flow means less energy is needed to heat the water. This is one of the main reasons for using water-saving shower heads since it not only conserves water but also reduce the cost of heating water with electricity or gas.

Report Segmentation

The market is primarily segmented based on type, application, distribution, and region.

By     Type

By    Application

By Distribution

By Region

  • Fixed
  • Handheld
  • Dual-purpose
  • Residential
  • Commercial
  • Offline
  • Online
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa

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Fixed type is expected to dominate the industry's market sector.

Fixed shower heads offer a simple shower head solution, making it quick and inexpensive to improve your shower. To mimic standing beneath a downpour, this extra-large can be positioned on a wall or a ceiling. Anyone looking for a pleasant, spa-like shower experience would love these.

The demand for these items has significantly expanded in recent years as a result of expanding residential and commercial buildings as well as technological advancements in the bathroom products sector. For instance, the Environmental Protection Agency projects that 220,000,000 shower heads are installed in houses across the United States as of 2022. Additionally, they predict that 10% of those shower heads be replaced annually due to wear and tear, bathroom remodeling, and other factors.

Residential applications will account for a higher share of the market

Residential real estate expansion is anticipated to be a driving force behind the segment's growth. Despite the enormous drop in property sales caused by the pandemic, real estate activity started to pick up and reach pre-pandemic levels. Real estate market growth was accelerated by potential purchasers' increased house hunting and acquisition activity. For instance, the National Association of REALTORS reports that 5.64 million existing homes were sold in 2020. The U.S. Census Bureau reports that in 2020, 822,000 newly built residences were sold.

The implementation of measures by governments in nations like the United States, Australia, and Canada, & as concessions for first buyers, is also anticipated to increase product demand. Furthermore, the demand for showerheads for commercial bathroom applications is primarily driven by the expansion of the hotel industry and the global real estate market. The rising leisure and hospitality industries are primarily responsible for the increase in demand for bathroom accessories worldwide.

Offline distribution will account for a higher share of the market.

This is due to the rise in the availability of sanitary products and other goods at specialty stores, which has increased the amount of shelf space available for product advertising. Shower accessories are bought in person by customers so they may verify the proper fit and discover more about the item's usefulness.

Additionally, many companies employ salespeople who can recommend the best products based on customer needs and demonstrate how to use the products. Due to typical buying habits and the price discrepancy between adjacent retail stores and other wholesale markets, the segment has increased.

The demand in Asia Pacific is expected to witness significant growth

The real estate and residential project markets in India are enormous, thus bathroom accessory and fitting manufacturers are benefiting from strong winds. For instance, the Savills India 2022 research predicts that by 2025, the demand for data center real estate will rise by 15 to 18 million square feet.

In addition, the region's revenue growth would be fueled by rapid urbanization and a significant uptick in the construction of homes and businesses, notably in developing nations like China, India, and Japan. Along with these factors, the Asia Pacific showerhead market is also anticipated to develop due to rising populations, more design-conscious customers, and increased awareness of high-tech showerheads. The demand for bathroom fixtures, particularly showerheads, is anticipated to increase as a result of the aforementioned factors. Additionally increasing bathroom renovations in the local home market are contributing to the region's desire for smart showers.

Competitive Insight

Some of the major players operating in the global market include Colston Bath, Kohler, Jaquar, Gainsborough, Aqualisa, Jacuzzi Brands, Masco Corporation, Hansgrohe, Aloys F. Dornbracht, Moen, Grohe, Jacuzzi Group, Kohler, MX Group, ROHL, TRITON SHOWERS, Vigo Industries, Vola A/S & Zoe Industries.

Recent Developments

  • On January 2022 Oasense announced that the Smart Showerhead - Reva had been selected as a CES 2022 Innovation Awards Honoree. The Oasense Reva is a smart self-powered showerhead that rewards you with the most resolutely environmentally friendly shower yet. The amount of water and energy used can be cut by more than 50% while still allowing you to rinse like you would in a regular shower.
  • On April 2022, The MOOVE Showerhead is introduced by Fima Carlo Frattini. Fima Carlo Frattini's ability to create cutting-edge solutions that are consistently in line with emerging trends is evident in Moove, which is a significant contributor to the expansion of the sector.

Shower Heads System Market Report Scope

Report Attributes


Market size value in 2023

USD 8.07 billion

Revenue forecast in 2032

USD 16.73 billion


8.4% from 2023 - 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments Covered

By Type, By Application, By Distribution, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key Companies

Colston Bath, Kohler, Jaquar, Gainsborough Showers, Aqualisa, Jacuzzi Brands LLC, Masco Corporation, Hansgrohe AG, Aloys F. Dornbracht, Moen, Grohe AG, Jacuzzi Group Worldwide, MX Group, ROHL LLC, TRITON SHOWERS, Vigo Industries LLC, Vola and Zoe Industries.

We strive to offer our clients the finest in market research with the most reliable and accurate research findings. We use industry-standard methodologies to offer a comprehensive and authentic analysis of the shower heads system market. Besides, we have stringent data-quality checks in place to enable data-driven decision-making for you.


key companies are Colston Bath, Kohler, Jaquar, Gainsborough, Aqualisa, Jacuzzi Brands, Masco Corporation, Hansgrohe, Aloys F. Dornbracht, Moen, Grohe, Jacuzzi Group, Kohler, MX Group, ROHL, TRITON SHOWERS.

The global shower heads system market expected to grow at a CAGR of 8.4% during the forecast period.

key segments are type, application, distribution, and region.

key driving factors are innovation in bathroom technology and Growing awareness on water scarcity.

Shower Heads System Market Size Worth $16.73 Billion By 2032.