Shuttlecock Market Share, Size, Trends, Industry Analysis Report, By Product Type (Feather Shuttlecocks and Plastic Shuttlecocks); By End-Use; By Distribution Channel; By Region; Segment Forecast, 2024 - 2032
- Published Date:Jan-2024
- Pages: 116
- Format: PDF
- Report ID: PM3561
- Base Year: 2023
- Historical Data: 2019-2022
Report Outlook
The global shuttlecock market was valued at USD 687.68 million in 2023 and is expected to grow at a CAGR of 5.40% during the forecast period. The constant increase in the number of people playing and opting badminton as a profession and surge in the product demand from various international and national championship tournaments coupled with the rising government implementation towards promoting the sports tournaments and making sports equipment readily available across the globe, are among the major factors driving the market growth.
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In addition, the rapidly increasing popularity of large sporting events such as Thomas Cup, UBER Cup, and BWF World Championship attracting new audiences from all over the world and growing sponsorships to the players with includes sporting equipment, is likely to positively contribute towards the market growth.
For instance, in March 2021, Yonex and China Badminton Association, announced about their partnership with the Yonex, that appoints the company as the official sponsor for the national badminton team of China. The new 8-year contract would see the national players competing and training with the sponsored company racquets, shuttlecocks, strings, and bags among others.
Moreover, major product manufacturers around the world are exploring alternative materials that have a lower environmental impact such as biodegradable or recyclable components, as there is a growing emphasis on eco-friendly and sustainable materials. Customization and personalization options are also becoming more prevalent in the market, as some manufacturers are providing customization services, allowing players to choose factors like feather quality, weight, speed, and flight characteristics to suit their individual needs.
The Shuttlecock Market report details key market dynamics to help industry players align their business strategies with current and future trends. It examines technological advances and breakthroughs in the industry and their impact on the market presence. Furthermore, a detailed regional analysis of the industry at the local, national, and global levels has been provided.
The outbreak of the COVID-19 pandemic has significantly impacted the growth of the shuttlecock market. The rapid spread of the deadly coronavirus across the globe forced governments to take necessary actions like lockdowns and social distancing measures, which led to temporary closure of many sporting facilities including badminton courts and stadiums, that resulted in decline in demand for shuttlecocks as people were unable to play badminton.
Industry Dynamics
Growth Drivers
The significant increase in the number of individuals participating in badminton at both recreational and competitive levels worldwide and continuously growing popularity of professional badminton tournaments and events like the Olympics and World Championships, creating a ripple effect on players and boosting the demand for shuttlecocks as enthusiasts and players seek to emulate the professionals, which are the leading factors influencing the growth of the shuttlecock market.
Furthermore, the rapid emergence of the hybrid shuttlecocks as an effective and viable alternative to the traditional shuttlecocks due to its high cost and fragility along with the growing prevalence of hybrid shuttlecocks within the worldwide badminton community due to its consistency and high durability, likely to be the key factors driving the product demand in the near future.
Report Segmentation
The market is primarily segmented based on product type, end-use, distribution channel, and region.
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By Product Type |
By End-Use |
By Distribution Channel |
By Region |
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Feather shuttlecocks segment accounted for the largest market share in 2022
Feather shuttlecocks segment garnered maximum revenue share in 2022, which is mainly driven by its parachute trajectory, that offers tremendous initial speed and is being widely preferred by skilled and professional badminton players. Feather shuttlecocks are largely adopted across the globe, as it provides superior performance and flight characteristics compared to their synthetic counterparts and also results in better control, feel, and stability in the air, thereby propelling the growth of the segment market.
The plastic shuttlecocks segment is anticipated to grow at fastest growth rate over the coming years, mainly due to their higher durability compared to traditional feather shuttlecocks and are also less prone to damage and breakage, which makes them a cost-effective option for players and reducing the need for frequent replacements. Plastic shuttlecocks are being increasingly used for both indoor and outdoor play, as they are not affected by wind conditions and can withstand different playing surfaces, which in turn, is likely to create huge growth opportunities for the segment market.
National & International sports authorities’ segment is expected to witness highest growth
The national & international sports authorities’ segment is projected to grow at significant growth rate during the forecast period, owing to increasing number of sports authorities organizing and hosting tournaments and events at various levels from local to international championships to promote the sports and increase awareness among people regarding the importance of sports in people’s life.
The interest in professional badminton has been drastically growing in the recent years, with a greater number of people following the sport and watching tournaments, which has led to a surge in the number of professional players, that has further boosted the demand for high-quality shuttlecocks and taking the market growth forward at rapid pace. For instance, the total number of badminton players are expected to be around 220 million worldwide, which accounts for almost 2.9% of the world’s total population, which makes the sports 2nd most popular in the world after football.
Specialty Stores segment held the significant market share in 2022
The specialty stores segment held the significant market share in terms of revenue in 2022, which is highly attributable to availability of a wider range of shuttlecock options including different brands, grades, and types, which attracts badminton enthusiasts who are looking for specific qualities in shuttlecocks such as durability, flight stability, or speed. These stores mainly focus on providing personalized service and guidance to customers, as they understand the unique needs and preferences of players and their staff provide recommendations based on individual playing styles, skill levels, and requirements, resulting in better buying experience for customers and boost the segment market.
The online segment is likely to gain substantial growth rate over the study period, on account of high convenience offered by online shopping platforms to their consumers, allowing them to browse and purchase shuttlecocks from the comfort of their homes and also allows customers to easily compare different options and find the specific shuttlecock that meets their requirements.
Asia Pacific region dominated the global market in 2022
Asia Pacific region dominated the market with considerable revenue share in 2022, mainly accelerated to rapidly growing popularity of the sport across the region along with the robust presence of some of the leading market players in countries like China and Japan, providing customers superior quality shuttlecocks. The APAC region has been investing heavily in sports infrastructure, including the development of badminton courts and stadiums. As, the infrastructure expansion supports the growth of the market at exponential pace and creates more opportunities for people to participate in badminton and increases the demand for shuttlecocks.
The Europe region is emerging as the fastest growing region with a healthy CAGR throughout the projected period. The regional market growth can be largely attributed to increasing number of people getting aware regarding the importance of playing sports like badminton to maintain their healthy lifestyle coupled with the rising government focus towards encouraging the sports participation over the years.
Competitive Insight
Some of the major players operating in the global market include SOTX Sports Equipment, Yonex, Shanghai Badminton Factory Babolat, Gosen, Murata Manufacturing, Kimoni International, Yehlex, KAWASAKI, Carlton, DHS, Feather Shuttlecock, Aeroplane Shuttlecocks, Victor Sport, Ashaway, Robbins Sports, Li-Ning Sports, Forza Sports, Black Knight, and Wilson.
Recent Developments
- In April 2021, Yonex, announced that the company has been appointed as the official equipment partner for the Badminton World Championships, that places Yonex as the supplier of shuttlecocks and court mats among others. The company is mainly aiming to provide the best equipment and environment for elite athletes, which allows athletes to perform at the best level with the help of their products.
- In July 2021, Badminton World Federation, approved use of the synthetic shuttle-cocks at the BWF International sanctioned tournaments for all the levels. The recently developed synthetic shuttlecock has been integrated with technological cooperation from the Yonex, which helps to increase the long-term sustainability.
Shuttlecock Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 723.51 million |
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Revenue forecast in 2032 |
USD 1,104.89 million |
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CAGR |
5.40% from 2024 – 2032 |
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Base year |
2023 |
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Historical data |
2019 – 2022 |
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Forecast period |
2024 – 2032 |
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Quantitative units |
Revenue in USD million and CAGR from 2024 to 2032 |
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Segments covered |
By Product Type, By End-Use, By Distribution Channel, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
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Key companies |
SOTX Sports Equipment, Yonex Co. Ltd., Shanghai Badminton Factory Babolat, Gosen Co. Ltd., Murata Manufacturing Co. Ltd., Kimoni International, Yehlex, KAWASAKI, Carlton, DHS, Feather Shuttlecock Inc., Aeroplane Shuttlecocks, Victor Sport, Ashaway, Robbins Sports Inc., Li-Ning Sports, Forza Sports, Black Knight, and Wilson. |
The analysis of Shuttlecock Market extends to a comprehensive market forecast up to 2032, coupled with a retrospective examination. Avail yourself of a complimentary PDF download to sample this in-depth industry analysis. report to suit their needs. By customizing the report, you can get data as per your format and definition. Also, the customization option allows you to gain a deeper dive into a specific segment, region, customer, or market competitor.
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FAQ's
The shuttlecock market report covering key segments are product type, end-use, distribution channel, and region.
Shuttlecock Market Size Worth $1,104.89 Million By 2032.
The global shuttlecock market is expected to grow at a CAGR of 5.4% during the forecast period.
Asia Pacific is leading the global market.
key driving factors in shuttlecock market are The significant increase in the number of individuals participating in badminton worldwide.
