Sports Nutrition market Size & Growth Analysis Report, 2032
Sports Nutrition market Size, Share Global Analysis Report, 2024-2032

Sports Nutrition Market Share, Size, Trends, Industry Analysis Report, By Product (Protein Powder, Iso Drink Powder, Capsule/Tablets, Supplement Powder, RTD Protein Drinks, Sports supplements, Carbohydrate Drinks, Protein Bars, Carbohydrate/Energy Bars, Other Supplements); By Application; By Distribution channel; By Consumer Group; By End users; By Region, And Segment Forecasts, 2024-2032

  • Published Date:Jan-2024
  • Pages: 122
  • Format: PDF
  • Report ID: PM1796
  • Base Year: 2023
  • Historical Data: 2019-2021

Report Outlook

The global sports nutrition market was valued at USD 48.23 billion in 2023 and is expected to grow at a CAGR of 8.90% during the forecast period. Proper nutrition and diet are crucial for achieving optimal performance. Sports nutrition products provide numerous benefits, such as enhanced gains from training, faster recovery between workouts and events, maintenance of ideal body weight, reduced risk of injury, and consistent performance. The growing number of health clubs, fitness centers, and gyms, as well as the increasing adoption of various exercise programs in these facilities where dietitians offer guidance on sports nutrition consumption, is driving the market. For instance, in 2021, there were 32,270 health organizations in the U.S., and 4.5 billion Americans were health organization consumers, according to the International Health Racquet and Sportsclub Association (IHRSA). Similarly, in 2022, there were 9.2 million health club consumers in Germany.

Sports Nutrition market

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Several factors drive the market, including the growing preference for healthy and active lifestyles. Additionally, the adoption of fitness as a central concept in the lives of younger consumers and the increasing acceptance of protein supplements are expected to drive growth. There is also a rising demand for nutritional products that contain plant-based ingredients and offer immunity-enhancing benefits. Moreover, manufacturers increasingly use social media platforms such as YouTube and Instagram to promote their products, which is expected to drive demand further.

The sports nutrition has been positively impacted by the increase in online sales of pharmaceutical and health products, as reported by a survey conducted by the United Nations Conference on Development and Trade and Netcomm Suisse eCommerce Association. The survey found that there has been a 9.0% increase in online sales of these products, which has played a role in driving the growth of the market.

The COVID-19 pandemic had a mixed impact on the sports nutrition. On the one hand, it heightened people's desire to lead a healthy lifestyle, with 51.0% of global consumers expressing concerns about weight gain and decreased physical activity during the pandemic. It led to increased consumption of nutritious diets and dietary supplements, driving market growth. However, the market experienced a brief period of decreased sales at the beginning of the pandemic due to the temporary closure of gyms and health clubs and the suspension of sports events. Furthermore, reduced incomes prompted people to refrain from nonessential spending, impacting industry growth.

The increasing prevalence of obesity, which can lead to chronic diseases, is a major driver of the nutritional supplement market. Adopting sedentary lifestyles and unhealthy diets contributes to the rising number of people suffering from obesity. This growing concern about the prevalence of obesity has increased awareness about healthy lifestyles and nutritious food, which has driven demand for nutritional supplements.

Industry Dynamics

Growth Drivers
The sports nutrition market is driven by the growing demand for sports nutrition products among athletes, bodybuilders, and fitness enthusiasts, who rely on these products to enhance their performance and achieve their fitness goals. As people become more health conscious, they increasingly adopt fitness regimes and seek products to help them achieve their fitness goals. Sports nutrition products are gaining popularity as a result of this trend.

The market offers a wide range of sports nutrition products, including protein powders, energy bars, sports drinks, and other nutritional supplements, catering to consumers' needs and preferences. Online retailing of sports nutrition products has made it easier for consumers to purchase them from the comfort of their homes, increasing the market's reach.

Companies are expanding their product portfolio by introducing new and innovative products, driving market growth. The growth of the market is also fueled by a rise in disposable income, which has permitted consumers to spend extra on health and wellness products.

Sports Nutrition

Report Segmentation

The market is primarily segmented based on product, application, distribution channel, consumer group, end users, and region.

By Product

By Application

By Distribution channel

By Consumer Group

By End users

By Region

  • Protein Powder
  • Iso Drink Powder
  • Capsule/Tablets
    • Creatine
    • BCAA
    • Others
  • Supplement Powder
  • RTD Protein Drinks
  • Sports supplements
  • Carbohydrate Drinks
  • Protein Bars
  • Carbohydrate/Energy Bars
  • Other Supplements
  • Pre-workout
  • Post-workout
  • Others
  • Large Retail and Mass Merchandisers
  • Small Retail
  • Drug and Specialty Stores
  • Fitness Institutions
  • Online
  • Children
  • Adult
  • Geriatric
  • Athletes
  • Bodybuilders
  • Recreational Users
  • Lifestyle Users
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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The sports supplement segment is expected to witness the largest growth during forecast period

The sports supplements segment is expected to witness the largest growth during forecast period, and it is due to the growing awareness of health and fitness coupled with the actual commercial availability of sports supplements in the market. Another significant factor contributing to the segment's growth is the rise in the number of gyms and fitness centers. Additionally, the increasing number of new product launches and ongoing research on innovative ingredients are expected to boost the industry's growth in the upcoming years. An example of this is Science in Sports' introduction of Beta Fuel in July 2021, a product line designed for athletes containing a mixture of 1-part fructose and 2-part maltodextrins.

Due to several factors, the protein powder market is expected to witness significant growth over the forecast period. One of the main drivers is the increasing consumer awareness of health and fitness, along with the growing number of health and fitness centers. Furthermore, the market is anticipated to be stimulated by a surge in new product launches in this category, which is expected to bolster demand for these products in the years ahead.

Sports Nutrition Seg

The adult segment held the highest market share in 2022

The adult segment held the highest share in 2022 due to the substantial number of consumers between 18 and 64 years old. Furthermore, people within this age group are highly engaged in fitness and sports activities, further driving the segment's growth. Moreover, the increasing population of working women contributes to the demand for women's sports nutrition in this age group.

Firstly, there is a surge in spending on health products and supplements, coupled with increased awareness regarding well-being. Additionally, the growing demand for sugar-free, vegan, and convenient supplement formats and the trend toward holistic well-being drive the segment's growth.

The North America dominated the market in 2022

North America dominated the market in 2022, due to increasing awareness regarding health and well-being and rising demand for sports nutrition. Moreover, the increasing number of new product launches in the sports supplements category, which indicates high demand for these products in the upcoming years, and the presence of major industry players locally are important factors expected to fuel growth. Additionally, increasing government initiatives promoting sports-related activities is another significant factor contributing to adopting these products in this region.

The sports nutrition market in the Asia-Pacific region, especially in countries like India and China, is being driven by changing consumer lifestyles that favor sports nutrition food as a convenient option for satisfying hunger and providing post-workout nutrition. This trend is fueled by increasing consumer involvement in sports and physical activity.

The growing number of fitness enthusiasts in the Asia-Pacific region is fueling the market as they demand products that can help with muscle development, stamina enhancement, and body-fat reduction, among other things. This trend attracts players to enter the market, appealing to consumers of all ages. Therefore, this region's sports nutrition demand is experiencing significant growth.

Sports Nutrition Reg

Competitive Insight

The major global market players include Abbott, Cliff Bar, PepsiCo, MusclePharm, Iovate Health Sciences, Jacked Factory, The Bountiful Company, Quest Nutrition, Post Holdings, The Coca-Cola Company, BA Sports Nutrition, Orgain, Cardiff Sports Nutrition.

Recent Developments

  • In January 2022, Lovate Health Sciences' sports nutrition brand Hydroxycut launched "Cut," an energy drink that aims to assist consumers in reducing their body fat percentage.
  • In November 2021, Solabia-Algatech Nutrition introduced a new product, AstaPure MAX. The multi-blend supplement aims to reduce muscle soreness and pain after exercise.
  • In October 2021, General Nutrition Centers Inc. (GNC) partnered with Glaxon, a fast-growing sports nutrition company, as part of GNC's new technological incubation program initiative.

Sports Nutrition Market Report Scope

Report Attributes


Market size value in 2024

USD 52.25 billion

Revenue forecast in 2032

USD 103.54 billion


8.90% from 2024 - 2032

Base year


Historical data

2019 - 2022

Forecast period

2024 - 2032

Quantitative units

Revenue in USD million/billion and CAGR from 2024 to 2032

Segments covered

By Product, By Application, By Distribution channel, By Consumer Group, By End users, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

Abbott, Cliff Bar, PepsiCo, MusclePharm, Iovate Health Sciences, Jacked Factory, The Bountiful Company, Quest Nutrition, Post Holdings, The Coca-Cola Company, BA Sports Nutrition, Orgain, Cardiff Sports Nutrition


The global Sports Nutrition market size is expected to reach USD 103.54 billion

he top market players in the market are Abbott, Cliff Bar, PepsiCo, MusclePharm, Iovate Health Sciences, Jacked Factory, The Bountiful Company, Quest Nutrition, Post Holdings The Coca-Cola Company, BA Sports Nutrition, Orgain, Cardiff Sports Nutrition

The North America contribute notably towards the global Sports Nutrition market

The global sports nutrition market expected to grow at a CAGR of 8.9% during the forecast period

The Sports Nutrition Market report covering key segments are product, application, distribution channel, consumer group, end users, and region.