U.S. Men's Jewelry Market Size, Share & Growth Report, 2024-2032
U.S. Men's Jewelry Market Size, Share & Growth Report, 2024-2032

U.S. Men’s Jewelry Market Share, Size, Trends, Industry Analysis Report, By Product (Necklace, Ring, Earrings, Bracelet, Other Products); By Type; By Category; By Distribution Channel; By Age; Segment Forecast, 2024 - 2032

  • Published Date:Apr-2024
  • Pages: 116
  • Format: PDF
  • Report ID: PM4860
  • Base Year: 2023
  • Historical Data: 2019-2022

Report Outlook

U.S. Men’s Jewelry Market size was valued at USD 5,217.8 million in 2023. The market is anticipated to grow from USD 5,454.5 million in 2024 to USD 10,749.4 million by 2032, exhibiting a CAGR of 8.4% during the forecast period

Industry Trends

In the United States, there's a noticeable trend toward prioritizing aesthetics among adults, which fuels the demand for men's jewelry that allows individuals to express their unique sense of style. As fashion trends evolve, there's a growing acceptance of men's jewelry as a means of self-expression. Shifting societal norms surrounding masculinity has led men to embrace accessories as a way to showcase their style.

However, with a robust economy and rising disposable income, consumers have greater financial flexibility to invest in jewelry, opting for higher-end or personalized pieces. Celebrities and social media influencers wield significant influence in shaping consumer preferences. Their endorsements of men's jewelry spark trends and drive demand among their followers. Jewelry brands are responding by diversifying their product lines to accommodate varying tastes and preferences among male consumers. This includes offering a wider array of styles, materials, and designs, ranging from classic and subtle pieces to bold and avant-garde options. The US men's jewelry market boasts of several key players, such as Piaget, MVMT, Missoma, and others, that offer a diverse range of products to consumers.

U.S. Men's Jewelry Market Size

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Piaget is a brand that offers luxurious men's jewelry, including rings, wedding bands, and gold bracelets. Their collection features a sophisticated look for men. Moreover, MVMT's jewelry collection for men focuses on designs that are stripped down to their essential elements. Their pieces feature strong lines, simple geometry, and modern materials, providing a sharp and clean aesthetic to the wearer. Montana Silversmiths provides men's western accessories. They offer a wide range of designs and pieces that match a man's personality and style. Missoma offers a wide range of products, including men's necklaces, rings, and earrings. Their product category involves MENS ROUND CURB CHAIN necklaces, MENS ENGRAVABLE SIGNET rings, FUSED RIDGE SIGNET rings, SINGLE MINI CLAW CHARM HOOP men's earing

  • For instance, in November 2022, Jared launched a collection of men's jewelry with Esquire and SHR Jewelry Group, featuring bracelets, rings, necklaces, pendants, and earrings at various price points, starting from $199.

Moreover, changing attitudes towards gender and self-expression have blurred traditional fashion boundaries. Men are increasingly open to experimenting with jewelry traditionally associated with women's fashion, such as earrings, bracelets, and necklaces. Additionally, men's jewelry has become a popular choice for gifting on occasions like birthdays, anniversaries, and holidays, contributing to consistent demand year-round.

U.S. Men’s Jewelry

Key Takeaways

  • By type category, the gold segment accounted for the largest market share in 2023
  • By age category, the 30-50 years segment is expected to grow with a significant CAGR over the market forecast period

What are the market drivers driving the demand for the market?

  • Introduction of innovative and contemporary designs drives the U.S. men’s jewelry market.

The introduction of innovative and contemporary designs stands as a potent driving force behind the growth of the U.S. men's jewelry market. In a domain where individuality and self-expression hold increasing significance, men are seeking unique and distinctive pieces that reflect their style and identity. The infusion of innovative designs in men's jewelry not only caters to this growing demand but also challenges traditional perceptions of men's accessorizing, fostering a culture of experimentation and creativity. By embracing contemporary aesthetics and incorporating unconventional materials and motifs, designers are able to capture the attention of a broader consumer base, including younger demographics who are particularly drawn to cutting-edge styles. As a result, the introduction of innovative and contemporary designs not only fuels consumer interest but also propels market growth, positioning the U.S. men's jewelry market at the forefront of fashion innovation.

Which factor is restraining the demand for the market?

  • Economic uncertainties such as recessions or fluctuations in currency value hampers the U.S. men’s jewelry market growth.

During periods of economic downturn, consumer confidence tends to weaken, leading to reduced spending on non-essential items like luxury jewelry. As disposable incomes shrink and job security becomes uncertain, individuals are more inclined to prioritize essential purchases over discretionary ones. Also, fluctuations in currency value impact the cost of imported materials used in jewelry production, potentially driving up prices and dissuading consumers from making purchases. In such turbulent economic environments, consumers opt for more cost-effective alternatives or postpone luxury expenditures altogether, thereby dampening demand for men's jewelry and impeding market growth.

Report Segmentation

The market is primarily segmented based on product, type, category, distribution channel, and age.

By Product

By Type

By Category

By Distribution Channel

By Age

  • Necklace
  • Ring
  • Earrings
  • Bracelet
  • Other Products
  • Silver
  • Gold
  • Platinum
  • Diamond
  • Titanium
  • Steel
  • Tungsten
  • Forged Carbon
  • Other Types
  • Branded
  • Unbranded
  • Offline
  • Online
  • Below 18 years
  • 18-30 years
  • 30-50 years
  • Above 50 years ..

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Category Wise Insights

By Type Insights

Based on type analysis, the market is segmented on the basis of silver, gold, platinum, diamond, titanium, steel, tungsten, forged carbon, and other types. In the U.S. men's jewelry market, the gold segment has emerged as the largest shareholding segment. This dominance is attributed to its intrinsic value and timeless attraction, making it a preferred choice among consumers seeking luxury and prestige.

Also, gold's versatility allows for a wide range of designs, catering to various style preferences and occasions, from understated elegance to bold statements. The permanent cultural significance of gold, coupled with its perceived investment value, instills a sense of trust among consumers, driving demand for gold jewelry as a timeless and enduring asset. As a result, the gold segment continues to dominate the U.S. men's jewelry market, incorporating both tradition and modernity while maintaining its attraction as the ultimate symbol of luxury.

By Age Insights

Based on age analysis, the market is segmented on the basis of below 18 years, 18-30 years, 30-50 years, and above 50 years. The 30-50 years age segment is anticipated to have a significant growth rate over the forecast period in the U.S. men's jewelry market. Individuals within this age bracket often reach a stage in their lives where they have established their careers, achieved financial stability, and are more inclined to invest in luxury items like jewelry. As this demographic segment comprises a diverse range of individuals with varying tastes and preferences, there is a growing demand for men's jewelry offerings that cater to their specific style sensibilities, whether it be classic, stylish, or mixed.

Also, advancements in marketing strategies and targeted advertising campaigns tailored to resonate with the interests and lifestyles of this demographic further stimulate demand. As a result, the 30-50 years age segment presents a lucrative growth opportunity for the U.S. men's jewelry market, fueled by economic empowerment and shifting consumer preferences, and tailored marketing efforts aimed at capturing the attention and loyalty of this influential demographic.

U.S. Men’s Jewelry Seg

Competitive Landscape

The competition in the U.S. market is characterized by a dynamic relation between established brands, emerging players, and niche artisans competing for market share. Established luxury brands leverage their heritage, craftsmanship, and brand recognition to attract consumers seeking luxury. At the same time, emerging brands and independent designers focus on agility, creativity, and innovation to carve out a niche and capture the attention of trend-conscious consumers.

Some of the major players operating in the U.S. market include:

  • Bernard James
  • David Yurman
  • Jaxxon
  • John Hardy
  • Miansai
  • Spinelli Kilcollin
  • T&CO. (LVMH Moët Hennessy Louis Vuitton SE)
  • Two Tone Jewelry Mfg. Co.

Recent Developments

  • In January 2024, David Yurman has unveiled its inaugural high-end jewelry collection specifically for men. It consists of platinum cufflinks with 8.48 carats of tanzanite enclosed by a diamond, a rare diamond ring, and a ruby-decorated rose-gold chain bracelet.
  • In January 2024, LAGOS, a jewelry brand, launched its first-ever collection for men called "LAGOS for Men." The "Anthem" collection is a result of Founder and Creative Director Steven Lagos' vision, which is best known for his signature Caviar beaded designs.

Report Coverage

The U.S. Men’s Jewelry market research report provide a better understanding of the product to the users. Also, the report provides market insights into recent developments and trends and analyzes the technologies that are gaining traction around the globe. Furthermore, the report covers an in-depth qualitative analysis pertaining to various paradigm shifts associated with the transformation of these solutions.

The report provides a detailed analysis of the market while focusing on various key aspects such as competitive analysis, product, type, category, distribution channel, age, and futuristic growth opportunities.

U.S. Men’s Jewelry Market Report Scope

Report Attributes


Market size value in 2024

USD 5,454.5 million

Revenue Forecast in 2032

USD 10,749.4 million


8.4% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million and CAGR from 2024 to 2032

Segments Covered

By Product, By Type, By Category, By Distribution Channel, By Age


Report customization as per your requirements with respect to countries, regions, and segmentation.


U.S. Men's Jewelry Market report covering key segments are product, type, category, distribution channel, and age.

U.S. Men’s Jewelry Market Size Worth USD 10,749.4 Million by 2032

U.S. Men’s Jewelry Market exhibiting a CAGR of 8.4% during the forecast period

The key driving factors in U.S. Men's Jewelry Market are Expansion of e-commerce platforms drives market growth