Laundry Detergent Market Size, Share, Trends 2023-2032
Laundry Detergent Market Size, Share, Trends 2023-2032

Laundry Detergent Market Share, Size, Trends, Industry Analysis Report, By Product (Powder, Liquid, Fabric Softeners, Detergent Tablets, Washing Pods, Sheets, Natural/Eco-friendly); By Application (Household, Industrial); By Region; Segment Forecast, 2023 - 2032

  • Published Date:Oct-2023
  • Pages: 115
  • Format: PDF
  • Report ID: PM1489
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global laundry detergent market was valued at USD 167,111.62 million in 2022 and is expected to grow at a CAGR of 4.4% during the forecast period.

The market is experiencing significant growth due to consumer preference for cleanliness and self-hygiene, driving the demand for laundry detergents. There have been rapid advancements in chemical ingredient research, leading to improved laundry detergent formulations. This has resulted in better cleaning performance and more effective stain removal. Additionally, emerging economies such as China and India have witnessed significant market penetration, presenting lucrative opportunities for laundry detergent brands.

Laundry Detergent Market Size

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Among the leading brands in the laundry detergent industry are Tide, Purex, and Surf. These brands, produced by companies like Unilever, Proctor & Gamble, and Henkel, primarily target the middle and high-class consumer segments. On the other hand, Church & Dwight focuses on serving the lower end of the consumer market.

Furthermore, the industry is experiencing globalization, with global vendors expanding into emerging markets to increase revenues. However, this expansion brings challenges, including variations in rules and regulations across different government agencies. Despite these challenges, developing economies offer substantial opportunities for market participants in the laundry detergent industry.

The COVID-19 pandemic has significantly impacted the laundry detergent market. With increased emphasis on cleanliness and hygiene, there has been a surge in demand for laundry detergents as people prioritize keeping their clothes and linens clean and free from potential contaminants. The higher frequency of laundry due to lockdowns and remote work arrangements has also increased consumption. Consumer preferences have shifted towards detergents with antibacterial or antiviral properties, leading to the introduction of new formulations. The growth of e-commerce has allowed consumers to purchase laundry detergents online conveniently.

Laundry Detergent Market Size

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Industry Dynamics

Growth Drivers

Rising Penetration of Washing Machines in Low- and Middle-Income Populations

The rising penetration of washing machines in low- and middle-income populations as the standard of living improves and disposable income increases in these segments of the population, more households can afford washing machines. This leads to a higher adoption rate of washing machines, which drives the demand for laundry detergents.

With the increasing use of washing machines, there is a growing need for laundry detergents specifically formulated for machine use. These detergents are designed to produce optimal results in terms of cleaning efficacy, fabric care, and stain removal in machine washing. Therefore, the expanding penetration of washing machines in low- and middle-income populations acts as a strong driver for the laundry detergent market.

One significant application is commercial laundry, which includes hotels, hospitals, restaurants, and other establishments that require large-scale laundry services. The hospitality and healthcare industries, particularly, have a high demand for laundry detergents due to their large volume of linens, towels, and uniforms that need regular cleaning. Additionally, the food service industry requires effective detergent solutions for maintaining hygienic standards in tablecloths, napkins, and chef uniforms.

Furthermore, laundry detergents find applications in industries such as automotive, manufacturing, and agriculture. In the automotive sector, detergents are used for cleaning and degreasing various vehicle parts and components. In manufacturing, detergents are employed for industrial cleaning purposes, including equipment maintenance and surface preparation. In agriculture, laundry detergents are utilized for cleaning farm equipment, animal housing, and agricultural textiles.

Report Segmentation

The market is primarily segmented based on product, application, and region.

By Product

By Application

By Region

  • Powder
  • Liquid
  • Fabric Softeners
  • Detergent Tablets
  • Washing Pods
  • Sheets
  • Natural/Eco-friendly
  • Household
  • Industrial
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Product Analysis

Powder segment accounted for the significant revenue shares of the market

The powder segment holds a significant global revenue share in the market. This is primarily driven by strong demand from emerging countries, where a substantial rural population prefers affordable powdered laundry detergent products.

On the other hand, the liquid segment of laundry detergents is expected to experience significant growth during the forecast period. Developed economies are witnessing increased adoption of liquid detergents due to consumer comfort and convenience. Moreover, liquid detergents offer advantages such as lower manufacturing costs and the ability to provide higher margins for retailers and wholesalers, contributing to their rising popularity.

By Application Analysis

Household segment is anticipated to hold highest CAGR during forecast period

The household segment is projected to exhibit the highest CAGR during the forecast period, establishing its dominance in global demand. This growth can be attributed to the increasing number of millennials with busy lifestyles and limited time for household activities. Additionally, the rising sales of washing machines in developing countries are crucial drivers for the segment's expansion.

Meanwhile, the industrial segment is expected to experience substantial growth in the forecast period. This can be attributed to its wide applicability across various industries, including dry cleaning, hospitals, engineering, paper, textile, rubber, and housekeeping. Furthermore, manufacturers increasingly emphasize developing products tailored to the industrial segment, further fueling its lucrative growth potential.

Regional Insights

Asia Pacific region accounted for a largest revenue share in market

The Asia Pacific region accounted for the largest revenue share of the market. The growth in this region can be attributed to the rapid urbanization in emerging countries like India and China. The increased urbanization has led to a rise in disposable income and the implementation of innovative brand marketing strategies, further fueling the region's growth. The expanding middle-class population has played a vital role in driving this growth. Regional players in countries like India and other emerging economies are expected to benefit from the significant rural population, as global players face challenges in achieving product penetration, maintaining low pricing, and efficient access to distribution channels. For example, Ghari, a regional brand in India, has gained a substantial market share over global players due to its affordable pricing.

North America is anticipated to grow at the highest CAGR during forecast period. North America is a mature and competitive industry characterized by international and regional brands vying for market share. Consumer preferences in this region are driven by factors asuch as brand reputation, product quality, environmental sustainability, and convenience. There is a growing demand for natural and organic laundry detergents as consumers seek effective, free from harsh chemicals and environmentally friendly products. Online retail channels have also gained traction, providing convenient options for consumers to purchase laundry detergents.

Key Market Players & Competitive Insight

The laundry detergent market is fiercely competitive, with major players like Procter & Gamble, Unilever, and Henkel AG & Co. KGaA vying for dominance alongside other notable companies such as Reckitt Benckiser Group plc, Church & Dwight, Lion Corporation, and Kao Corporation. These industry giants continually innovate to offer eco-friendly, efficient, and versatile detergent solutions, catering to the evolving consumer preferences for sustainability and convenience. The market's competitiveness drives product advancements, marketing strategies, and global expansion efforts, ensuring a dynamic landscape where customer-centricity and brand differentiation remain paramount.

Some of the major players operating in the global market include

  • Church & Dwight
  • Henkel AG & Co. KGaA
  • Kao Corporation
  • Lion Corporation
  • Method Products
  • PBC
  • Procter & Gamble
  • Reckitt Benckiser Group plc
  • Unilever

Recent Developments

  • In July 2022, Unilever has launched its new laundry capsules, featuring a powerful and eco-friendly formula with biodegradable ingredients derived 65% from plants, delivering excellent cleaning results in cold and short cycles.
  • In June 2021, Tide collaborates with NASA to develop astronaut-friendly detergent and contribute to water conservation efforts on Earth.

Laundry Detergent Market Report Scope

Report Attributes


Market size value in 2023

USD 174,761.38 million

Revenue forecast in 2032

USD 257,068.80 million


4.4% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD million and CAGR from 2023 to 2032

Segments Covered

By Product, By Application, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


Report customization as per your requirements with respect to countries, region and segmentation.


The laundry detergent market report covering key segments are product, application, and region.

Laundry Detergent Market Size Worth $257,068.80 Million By 2032.

The global laundry detergent market is expected to grow at a CAGR of 4.4% during the forecast period.

Asia Pacific is leading the global market.

key driving factors in laundry detergent market • Rising Penetration of Washing Machines in Low- and Middle-Income Populations