Basketball Apparel Market Trends, Industry Analysis, 2024-2032
Basketball Apparel Market Trends, Industry Analysis, 2024-2032

Basketball Apparel Market Share, Size, Trends, Industry Analysis Report, By Product (Top Wear, Bottom Wear, Shoes, Others); By Demographics; By Sales Channels; By Region; Segment Forecast, 2024 - 2032

  • Published Date:Mar-2024
  • Pages: 115
  • Format: PDF
  • Report ID: PM4693
  • Base Year: 2023
  • Historical Data: 2019 – 2022

Report Outlook

Global basketball apparel market size was valued at USD 14.95 billion in 2023. The market is anticipated to grow from USD 15.79 billion in 2024 to USD 25.06 billion by 2032, exhibiting a CAGR of 5.9% during the forecast period.

Market Overview

The rising focus of people worldwide on health, wellness, and physical fitness encourages them to participate in outdoor sports, fostering the demand for basketball apparel at a rapid pace. The growing popularity of basketball globally and the increase in participation at different levels and competitions ranging from junior to professional further contributed to the demand for jerseys, shoes, and accessories related to basketball.

  • For instance, As per Sport England's findings, approximately 232,400 individuals aged 16 and above engage in basketball activities at least twice monthly in England. Additionally, over 1,180,000 individuals under the age of 16 participate in basketball at least once monthly.

Basketball Apparel Market Size

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Growing advancements in materials used in the manufacturing of basketball apparel and continuous improvements in performance and features of products such as breathable mesh, moisture-wicking fabrics, and lightweight jerseys or sneakers are likely to bode well for the global basketball apparel market growth.

Growth Factors

Rising number of professional basketball tournaments to foster basketball apparel market growth

There is a significant rise in the number of professional basketball tournaments and leagues, such as the National Basketball Association, Lega Basket Serie A, and Pro Basketball League, and the surging popularity of these tournaments worldwide encourages people to participate in the sport, boosting the demand for basketball apparel. For instance, according to the Sports Business Journal, more than 27.1 million people in the United States aged six years and above-played basketball at least one time in 2021.

The emergence of e-commerce platforms to drive basketball apparel market growth

The rapid growth of various e-commerce platforms and digital channels across the globe that has made basketball apparel easily accessible and available to a wider customer base from all over the world also drives product demand. As consumers worldwide are shifting towards online channels due to their beneficial characteristics compared to traditional offline stores, such as time-saving, hassle-free, and convenient ways to purchase, e-commerce platforms are likely to have a positive impact on the basketball apparel market growth. For instance, in November 2023, Bhaane announced that they have partnered with the National Basketball Association in order to launch and operate a new e-commerce platform, NBAStores, in India. The new online platform will sell official NBA merchandise, including player jerseys, apparel, accessories, and footwear.

Restraining Factors

The presence of counterfeit products to restrain basketball apparel market growth

The rising prevalence of various counterfeit basketball apparel and the availability of basketball accessories and products at cheaper prices from unorganized players could pose a significant challenge for large brands. It might hamper their revenue and sales growth.

Report Segmentation

The market is primarily segmented based on product type, demographics, sales channels, and region.

By Product Type

By Demographics

By Sales Channels

By Region

  • Top Wear
  • Bottom Wear
  • Shoes
  • Others
  • Men
  • Women
  • Kids
  • Franchised Sports Outlet
  • Direct to Customer Brand Outlet
  • Direct to Customer Online Channel
  • Third-party Online Channel
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Product Type Insights

Top wear segment dominated the global market in 2023

The top wear segment dominated the global market. Segment’s dominance is attributed to increasing consumer inclination towards fashionable and comfortable apparel and the rising number of professional as well as amateur players seeking top-wear products to improve their performance on the court. Additionally, the development of lightweight and moisture-wicking top wear products by key companies with the aim to enhance breathability and comfort is further escalating product demand.

The bottom wear segment is expected to grow at a significant pace. This growth is accelerated by the growing need for bottom wear that offers flexibility, comfort, and moisture-wicking properties. Growing improvements in fabric technology and manufacturing processes of bottom wear are likely to escalate the segment’s growth.

By Demographics Insights

Men's segment held a significant basketball apparel market share in 2023

The men's segment holds the maximum basketball apparel market share. The dominance can be attributed to the higher involvement of men in sports like basketball and the increased emphasis of companies on developing apparel specifically tailored for men rather than focusing on the women's segment. As playing basketball is a physical activity and requires significant strength and fitness, men are more likely to participate in and drive the demand for basketball apparel products. For instance, according to our findings, more than 82.6% of professional basketball players in the United States are men, and only 17.4% are women.

By Sales Channels Insights

Direct-to-customer online channel segment to register the fastest basketball apparel market growth.

The direct-to-customer online channel segment is expected to grow at the fastest growth rate. Segment’s growth is fueled by the increasing preferences of consumers for online shopping models over traditional brick-and-mortar style because it brings transparency for both consumers and brands by allowing brands to maintain control over their brand image and help consumers get authentic brand products.

The franchised sports outlets segment led the market. Segment’s dominance is attributed to the availability of original products from reputed brands. It allows consumers to physically check the quality and durability of products that, help them to decide whether to buy or not. 

Regional Insights

North America region dominated the global market in 2023

The North American region dominated the global market. The region’s dominance is accelerated by growing participation in outdoor sports activities, including basketball, and the presence of some of the leading sports brands in the region. Additionally, the growing influence of professional basketball leagues such as the National Basketball Association (NBA) and the growing viewership of the NBA in the region resulted in increased demand for basketball jerseys, sneakers, and accessories. For instance, as per our findings, on average, the NBA had 1.59 million viewers tuned into the 2022-23 regular season. Also, in 2022, the NBA was the most-followed sports league, with around 2.49 billion engagements.

The Asia Pacific region is anticipated to emerge as the fastest-growing region. The region’s growth is driven by increasing basketball participation rates and a surge in the basketball fan base across the region. In addition, the growing influence of Western culture in emerging nations such as India, Indonesia, China, and South Korea led to the adoption of basketball as a recreational activity. For instance, according to our findings, it is estimated that more than 300 million Chinese people play basketball, and the fan base for basketball stands at around 450 million in the country.

Key Market Players & Competitive Insights

New product developments and improvements to drive competition

The basketball apparel market is highly competitive in nature, with the robust presence of various regional and global players. Key companies in the market are competing on numerous factors, such as incorporating innovative technologies, improving the quality of materials and their performance, and expanding their reach worldwide to make their product accessible to a wider customer base.

Some of the major players operating in the global market include:

  • Adidas
  • ANTA Sports
  • FILA
  • Jordan Brand
  • Li-Ning
  • New Balance
  • Nike
  • Peak Sport
  • Puma
  • Reebok
  • Spalding
  • Under Armour

Recent Developments in the Industry

  • In May 2023, Fendi announced the launch of its new basketball-inspired collection that includes logo-drive apparel, plus embellished sneakers, keychains, and wristbands. The newly developed collection also features Fendi Roma and FF logos that are transformed into varsity lettering.
  • In November 2023, Nike announced that they have partnered with four basketball stars and will sell basketball jerseys with their names on the back. The partnership will allow fans to buy jerseys for the players at a price of USD 90 through the company’s website.

Report Coverage

The basketball apparel market report emphasizes key regions across the globe to provide a better understanding of the product to the users. Also, the report provides market insights into recent developments and trends and analyzes the technologies that are gaining traction around the globe. Furthermore, the report covers an in-depth qualitative analysis pertaining to various paradigm shifts associated with the transformation of these solutions.

The report provides a detailed analysis of the market while focusing on various key aspects such as competitive analysis, product type, age group, sales channels, and futuristic growth opportunities.

Basketball Apparel Market Report Scope

Report Attributes


Market size value in 2024

USD 15.79 billion

Revenue Forecast in 2032

USD 25.06 billion


5.9% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments Covered

  • By Product Type
  • By Age Group
  • By Sales Channels
  • By Region

Regional scope

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Competitive Landscape

  • Basketball Apparel Market Share Analysis (2023)
  • Company Profiles/Industry participants profiling includes company overview, financial information, product/service benchmarking, and recent developments

Report Format

  • PDF + Excel


Report customization as per your requirements with respect to countries, regions, and segmentation.


key companies in Basketball Apparel Market are Jordan Brand, Adidas, Puma, Reebok, Under Armour, ANTA Sports

Basketball apparel market exhibiting a CAGR of 5.9% during the forecast period.

The Basketball Apparel Market report covering key segments are product type, demographics, sales channels, and region.

key driving factors in Basketball Apparel Market are Rising number of professional basketball tournaments

The global basketball apparel market size is expected to reach USD 25.06 billion by 2032