Car Detailing Services Market Size & Share Global Analysis Report, 2023-2032
Car Detailing Services Market Size & Share Global Analysis Report, 2023-2032

Car Detailing Services Market Share, Size, Trends, Industry Analysis Report, By Type (Exterior Car Detailing, Interior Car Detailing), By Service Provider (Conventional Service, On-Demand Service), By Region, And Segment Forecasts, 2023 - 2032

  • Published Date:Aug-2023
  • Pages: 119
  • Format: PDF
  • Report ID: PM3700
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global car detailing services market was valued at USD 37.40 billion in 2022 and is expected to grow at a CAGR of 5.4% during the forecast period.

Advancements in technology and innovations in car care have created a heightened awareness among vehicle owners about the importance of maintenance and aesthetic appeal. One notable trend in the global market is the growing popularity of on-demand services. Car detailing service providers are adapting to this trend by developing new strategies to cater to their customer's needs more effectively. By offering on-demand services, these providers allow users to schedule and receive car polishing, tire dressing, car washing, and other services at their convenience, regardless of location. This shift towards on-demand services is beneficial for both customers and service providers. Customers enjoy the convenience of arranging car detailing services at their preferred time and location without the need to visit a physical service center. On the other hand, service providers can expand their business and reach a larger customer base by offering flexible and personalized services.

Car Detailing Services Market Size

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The International Car Wash Association conducted a survey revealing that a significant majority of Americans, 84% to be precise, value their cars and consider their cleanliness and appearance important. Surprisingly, only 15% of car owners take exceptional care of their vehicles. This presents a significant growth opportunity for car detailing service providers who can meet the increasing demand from consumers. The survey also highlighted that auto-detailing services are widely used in the United States, with approximately 97% of users relying on these services to preserve their cars' appearance and extend their lifespan. Recognizing the importance of maintaining their vehicles' visual appeal and longevity, consumers are turning to professional car detailing services to achieve optimal results.

On-demand car wash operators are experiencing a surge in popularity due to various factors. The dynamic nature of weather conditions, advancements in technology and equipment, and the continuous growth of the global automobile industry have contributed to significant improvements in car detailing processes. To enhance convenience for consumers, car wash companies have adopted smartphone apps, digital payment systems, and online booking platforms. These technological innovations are expected to expand customer reach and enable service providers to cater to the preferences of tech-savvy consumers.

The global market experienced a substantial impact from the COVID-19 pandemic. Car wash service providers faced challenges as people reduced their car usage, and lockdown measures were implemented worldwide to control the spread of the virus. However, the pandemic also increased awareness of the importance of sanitization and disinfection, resulting in a greater emphasis on cleaning the interior of cars. This trend, along with rising disposable incomes and ongoing enhancements in service offerings, is driving the market's growth.

Car Detailing Services Market Share

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Industry Dynamics

Growth Drivers

Increasing prevalence of smartphones

The increasing prevalence of smartphones has led to a wider range of on-demand services. Through smartphone apps, users now have the convenience of scheduling various services such as fuel delivery, car detailing, car washing, and tire dressing without the need to visit a physical car detailing service facility. For instance, WashMyWhip, a car wash and detailing company based in the United States, offers an on-demand car-care service where customers can use the app to specify their location, preferred time, and required service. The company then dispatches its employees to the specified location. It provides interior and exterior car wash services at an average price of USD 30 and car detailing services at an average price of USD 120. This convenient and efficient approach is expected to contribute to the car detailing services market growth in the coming years.

Report Segmentation

The market is primarily segmented based on type, service provider, and region.

By Type

By Service Provider

By Region

  • Exterior Car Detailing
  • Car Wash
  • Car Wax
  • Others (Glass Cleaning, Tire Dressing)
  • Interior Car Detailing
  • Leather Conditioning
  • Vacuum Conditioning
  • Others (Sanitizing, Perfuming)
  • Conventional Service Station
  • On-Demand Service
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Type

Exterior car detailing segment held the significant market share in 2022

The exterior car detailing services segment held a significant market share. The exterior of a car is subjected to various forms of dust and dirt, accumulating a thick layer on the surface. The continued dominance of this segment is expected throughout the forecast period, driven by its numerous benefits. These include car washing, car polishing with wax, paint correction, stain removal, tire dressing, and various other services that enhance the appearance and cleanliness of the car's exterior.

The interior car detailing segment is anticipated to grow at a considerable growth rate over the study period. This growth is primarily attributed to the increasing demand for comprehensive cleaning and sterilization of the car's interior surfaces to achieve a germ-free environment. Internal detailing involves the thorough cleaning of various components. This process typically includes techniques like vacuuming and steam cleaning. Additionally, attention is given to cleaning areas such as the center console, door jambs, & switches, and buttons to ensure a meticulous cleaning outcome.

By Service Provider

On demand segment is projected to register steady growth during forecasted period

The on-demand segment is projected to account for a substantial market share in revenue over the anticipated period. The growing popularity of on-demand car washing apps can be attributed to the time-saving and convenient nature they offer. Many individuals prefer to avoid wasting their time washing their cars, and therefore, they turn to on-demand car washing apps. These apps provide a higher level of convenience, a key factor driving the market growth. Consumers increasingly rely on their smartphones to research, schedule, and make payments for various services, and the car washing industry is no exception to this trend.

Regional Analysis

North America region dominated the global market in 2022

North America region dominated the global market with a substantial share. The region's strong dominance can be attributed to the growing emphasis on enhancing the exterior appearance and cleanliness of vehicles among vehicle owners in the region. The demand for car detailing services is consistently high in the region, and in recent years, the popularity of on-demand car detailing services has been on the rise due to the convenience it offers customers. Additionally, major automotive companies such as Ford Motors and General Motors in the region provide further growth opportunities for the market.

APAC will likely emerge as the fastest-growing region with a healthy CAGR during the projected period. This growth can be primarily attributed to the increasing sales of passenger cars in the region and the growing awareness among consumers regarding vehicle hygiene. Region is witnessing a rise in the sales of high-end and luxury vehicles, driving the demand for car detailing services. According to World Economics data for 2021, there was an average of 1,960,925 passenger cars across 17 different countries, further fueling the demand for car detailing services.

Competitive Insight

The global industry is characterized by intense competition, as numerous players strive to enter and expand in untapped markets. Service providers in the market are actively undertaking significant initiatives to enhance their offerings and cater to the evolving needs of their customers. This competitive landscape drives innovation and promotes the delivery of superior services to meet the demands of the clientele.

Some of the major players operating in the global market include : 

  • 3M Company
  • Action Car Detailing
  • Autobell Car Wash
  • AutoKorrect
  • Delta Sonic
  • Elite Detailing & Protection
  • M-PIRE Auto Detailing
  • Oasis Car Detailing
  • Splash Car Wash

Recent Developments

  • In February 2023, Splash Car Wash, a company operating in the United States, recently acquired Knockout Car Wash, another U.S.-based car wash company. The newly acquired facility, located in Guilderland, features 190-foot tunnels and 20 self-service vacuums, offering an express wash experience to customers.
  • In March 2021, 3M brand Wrapmate launched an e-commerce platform for vehicle graphics projects. This platform aims to provide a seamless online shopping experience for customers seeking vehicle graphics, allowing them to browse and purchase their desired products easily.

Car Detailing Services Market Report Scope

Report Attributes


Market size value in 2023

USD 39.33 billion

Revenue forecast in 2032

USD 62.93 billion


5.4% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments covered

By Type, By Service Provider, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


Report customization as per your requirements with respect to countries, region and segmentation.


key companies in car detailing services market are 3M Company, Action Car Detailing, Autobell Car Wash, AutoKorrect, Delta Sonic.

The global car detailing services market is expected to grow at a CAGR of 5.4% during the forecast period.

The car detailing services market report covering key segments are type, service provider, and region.

key driving factors in car detailing services market are increasing prevalence of smartphones.

The global car detailing services market size is expected to reach USD 62.93 billion by 2032.