Fraise Mowers Market Share, Size, Trends, Industry Analysis Report, By Product Type (Manual, Electric, Robotic, and Patrol); By End Use; By Battery Type; By Region; Segment Forecast, 2024 - 2032
- Published Date:Jan-2024
- Pages: 118
- Format: PDF
- Report ID: PM3719
- Base Year: 2023
- Historical Data: 2019-2022
Report Outlook
The global fraise mowers market was valued at USD 2763.06 million in 2023 and is expected to grow at a CAGR of 5.4% during the forecast period.
The rapidly growing focus on developing and advancing innovative machinery or garden equipment and incorporating advanced sensors in fraise mowers that help detect obstruction, people objects, theft, and weather more efficiently are among the major factors driving the demand and growth of the market. In addition, the surge in the rate of urbanization across the globe, leading to increased residential areas with gardens or lawns and rising investments by government authorities for upkeeping of public parks and green spaces, is further likely to fuel the market growth at a rapid pace.
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For instance, in February 2021, The Toro Company announced the launch of its range of new products, including an all-electric fixed-head Greenmaster e1021 mower, the TransPro 200 trailer, and a new line of grass and turf maintenance equipment. The newly developed electric mower takes the mower's electrical efficiency to the next level and allows operators to mow up to 35000 square feet of turf on a single charge.
Furthermore, continuous advancements in technology present opportunities for manufacturers to develop and introduce new features, functionalities, and improvements in fraise mower designs that could enhance cutting systems, improve fuel efficiency, ergonomic designs, remote control capabilities, or integration with precision farming technologies, pushing the market growth forward at an exponential pace.
The outbreak of the COVID-19 pandemic has significantly impacted the growth of the fraise mowers market. The rapid spread of the deadly coronavirus across the globe resulted in lockdown measures, travel restrictions, and temporary closure of manufacturing facilities, impacting demand from various sectors. However, as people were spending more time at home, a surge in demand for gardening equipment and services positively influenced the market.
Industry Dynamics
Growth Drivers
Increasing demand for landscaping and gardening services
The exponential rise in the demand for landscaping and gardening services globally, due to rapid rate of urbanization, increasing disposable incomes, and a growing interest in outdoor aesthetics among people coupled with the growing prevalence for use of mowers in maintaining parks, gardens, golf courses, and green spaces are among the major factors driving the demand and growth of global market at significant pace.
The significantly increasing demand for environmentally friendly and sustainable land management practices and introduction to mowers with mulching capabilities, help with weed control, reduce waste, and return nutrients to the soil are likely to have positive impact on the market growth. As environmental awareness grows, there is a surging trend towards the adoption of fraise mowers as a more sustainable alternative to traditional mowers or other land management methods all over the world.
Report Segmentation
The market is primarily segmented based on product type, end use, battery type, and region.
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By Product Type |
By End Use |
By Battery Type |
By Region |
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By Product Type
Electric segment is expected to witness highest growth during forecast period
The electric segment is expected to grow at the highest CAGR during the anticipated period, which is mainly driven by its high torque-to-weight ratio and ease of operation compared to other products available in the market coupled with the growing focus of major players on increasing their lifespan, enabling these tools to run for a longer period. In addition, these mowers also help reduce pollution and make the world sustainable, as it does not release greenhouse gases and run sustainable energy solutions, thereby fueling their adoption across the globe.
The manual mowers segment led the industry market with considerable market share in 2022, mainly attributable to its cost-effectiveness compared to its powered counterparts, fewer components, and quite simple design, which led to lower manufacturing or maintenance costs. These mowers are well-suited for smaller lawns or areas with limited access, such as narrow strips or corners where powered mowers might need help to reach. Hence their maneuverability and compact size make them ideal for precise trimming and cutting in tight or congested spaces.
By End-Use
Residential segment held the significant market share in 2022
The residential segment held the majority market share in revenue in 2022, which is highly attributable to an increased number of people across the globe engaging in various types of leisure activities like gardening or DIY gardening and the significantly emerging trend of having small gardens or lawns in their homes. Besides this, the exponential growth in homeownership and the popularity of outdoor living spaces across both developed and developing countries contribute to the global demand for residential lawn care equipment.
The commercial segment is likely to grow at the fastest growth rate over the next coming years on account of increasing demand for professional landscaping services in various sectors such as commercial properties, parks, golf courses, sports fields, and municipal areas coupled with the growing focus of government authorities on providing incentives for adopting eco-friendly mowing practices.
By Battery Type
Lithium-ion segment accounted for the largest market share in 2022
The lithium-ion segment accounted for the largest market share in 2022. It is likely to retain its market position throughout the forecast period, mainly due to its various environmental benefits, as they produce zero emissions during the operation and reduce noise and air pollution. The battery type has higher density and efficiency than traditional battery technologies.
Additionally, ongoing technological advancements in lithium-ion battery technology introduced by key market companies have led to higher energy densities, longer battery life, and faster charging times, and these improvements make lithium-ion-powered fraise mowers more efficient and practical for extended use, which in turn, propelling the segment market growth.
Regional Analysis
The North American region dominated the global market with a substantial share in 2022 and is expected to maintain its dominance over the study period. The regional market growth can be largely attributed to the surge in the popularity of kitchen gardens and growing emphasis on sustainable practices and environmentally friendly solutions across the region, along with the rising awareness among people regarding its numerous advantages over traditional rotary mowers as they can effectively mulch and shred vegetation, promote natural decomposition and reduce the need for chemical herbicides.
The Asia Pacific region is anticipated to be the fastest growing region with a healthy CAGR during the forecast period, owing to the rapid pace of infrastructure development, including the construction of roads, highways, airports, and parks, mainly in countries like China, India, South Korea, as the equipment is being widely used in these projects to clear vegetation. Moreover, with the growing trend of urbanization across the region and the rise in consumer disposable income, the need and demand for landscaping and gardening services across both the residential and commercial sectors has been increasing drastically in recent years.
Competitive Insight
The Fraise Mowers market is fragmented and is anticipated to witness competition due to several players' presence. Major service providers in the market are constantly upgrading their technologies to stay ahead of the competition and to ensure efficiency, integrity, and safety. These players focus on partnership, product upgrades, and collaboration to gain a competitive edge over their peers and capture a significant market share.
Some of the major players operating in the global market include:
- Alamo Group
- American Honda Motor
- Ariens Company
- Bomford Turner Ltd.
- Briggs Stratton
- Craftsman
- Deere & Company
- ECO Power+
- Falcon Garden Tools
- Husqvarna Group
- John Deere
- KUHN Group
- MTD Products
- Robert Bosch GmbH
- Robomow Friendly House
- STIHL Group
- The Toro Company
- Wessex International
Recent Developments
- In December 2022, Husqvarna, announced the launch of its new wire-free robotic mower mainly designed for private gardens. The new range of mowers supports the EPOS satellite navigation system and offers an improved flexibility of deciding where and when to cut and at what height. It can also handle various complex terrains and steep slopes and available in three different models having ability to cater lawns ranging from 2200m2 to 5000m2.
Fraise Mowers Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD2908.95 million |
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Revenue forecast in 2032 |
USD 4,450.79 million |
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CAGR |
5.50% from 2024 – 2032 |
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Base year |
2023 |
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Historical data |
2019 – 2022 |
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Forecast period |
2024 – 2032 |
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Quantitative units |
Revenue in USD million and CAGR from 2024 to 2032 |
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Segments covered |
By Product Type, By End User, By Battery Type, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
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Customization |
Report customization as per your requirements with respect to countries, region and segmentation. |
FAQ's
The fraise mowers market report covering key segments are product type, end use, battery type, and region.
Fraise Mowers Market Size Worth $4,450.79 Million By 2032.
The global fraise mowers market is expected to grow at a CAGR of 5.4% during the forecast period.
North American is leading the global market.
key driving factors in fraise mowers market are increasing demand for landscaping and gardening services.
