Global Lip Softening Tools Market Size, Share Analysis Report, 2023-2032
Global Lip Softening Tools Market Size, Share Analysis Report, 2023-2032

Lip Softening Tools Market Share, Size, Trends, Industry Analysis Report, By Product Type (Lip Plumping Tool, Lip Enhancers Tool, Lip Perfecting Tools, and Others); By Distribution Channel; By Region; Segment Forecast, 2023-2032

  • Published Date:Mar-2023
  • Pages: 119
  • Format: PDF
  • Report ID: PM3091
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global lip softening tools market was valued at USD 235.86 million in 2022 and is expected to grow at a CAGR of 5.3% during the forecast period. Lips are frequently overlooked when it comes to daily skincare routines. Long-term, uncovered sun exposure on lips can result in actinic cheilitis, wrinkles, and premature aging. The need for lip-softening equipment has increased as a result of this. Manufacturers have built a sizable consumer base in the industry owing to the growing emphasis on product developments and long-lasting quicker formulae.

Lip Softening Tools Market Size

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The lip softening tools exfoliate, ease, and plump the lips using gentle rotations and massaging bumps. The new trend in the beauty industry for bigger, plumper lips is driving up demand for lip-softening techniques. According to statistics from trend-aggregation site Spate, inquiries for "lip plumping gloss" have surged by about 200% over the past year, even though those for "lip filler dissolver" have exploded while injectable filler inquiries are on the decline.

In addition, these lip-softening tools are ideal for anyone looking to improve their regular skincare routines. These lip softening procedures are painless, need no recovery time, and only a few post-procedure instructions. Lip enhancement with injectable fillers has been possible for a while, but the demand for a bee sting appearance without using needles has given rise to lip-softening instruments.

The lip softening tools market is anticipated to expand in the future due to the increasing urbanization of the world. Urbanization is the process of people moving from rural to urban areas and increasing the density of people there. Urbanization focuses more on personal hygiene, physical appearance, beauty, and health awareness, which will further fuel the expansion of the lip care product market. For instance, the Department of Economic and Social Affairs of the United Nations projects that by 2050, 2.5 billion people, or 68% of the world's population, will reside in urban regions. Therefore, the market is being driven by increasing urbanization.

Although consumer spending normally decreases in times of crisis, some observers have seen a propensity for consumers to spend more on less expensive luxury items instead of more costly items. Due to the popularity of social media, there has been an increase in the trend of lip enhancement and lip plumping. Compared to before COVID-19, e-commerce sales in the personal care and cosmetics categories increased. Hospitals and cosmetic surgery offices had to cease several services due to the widespread lockdowns throughout several US states.

Lip Softening Tools Market

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Industry Dynamics

Growth Drivers
Nowadays, everyone wants fuller-looking lips without going to fillers, and the latest at-home lip softening products increase collagen to achieve this. Red LED lights are used in these lip-softening devices to increase blood flow, which reduces the visibility of tiny wrinkles and results in a plump pout. People of all ages can use lip-softening instruments to improve the texture and look of their lips. They function as a lip-perfecting system. In August 2021, Ulta and were hosting the debut of Cosrx's first lip product line. The company behind the business claims that these recent product introductions result from the rising demand for lip cosmetics in the COVID era. The products say lips will be softened, hydrated, and smoothed. It is anticipated that rising health awareness and demand for multi-care & multi-functional lip care products will fuel the market for lip-softening tools during the projected period.

Report Segmentation

The market is primarily segmented based on product type, distribution channel, and region.

By Product Type

By Distribution Channel

By Region

  • Lip Plumping Tool
  • Lip Enhancers Tool
  • Lip Perfecting Tools
  • Others
  • Offline Sales Channel
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Specialty Retailers
    • Others
  • Online Retail Stores
    • Company Website
    • E-Commerce Platform
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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The lip-plumping segment is expected to witness the fastest growth during the forecast period

The rising trend of plumping lips and the social media influence for this is boosting segmental growth. There is no need to move between multiple lip products because gloss-based lip plumpers help give lips a little extra volume while also providing consumers pouts a glossy color payoff. One can just put on the gloss in the morning and forget about it because lip plumpers don't require periodic reapplication.

Also, key players are developing plumping products in various extracts boosting growth. For instance, in January 2022, RENEE Cosmetics introduced Tease Lip Plumper, the ideal catalyst to instantly add a hint of volume to pouty, plump lips. The lip plumper's formulation uses botanical extracts and naturally sourced components. The lips are repaired, renewed, and restructured by the ideal combination of exotic butter like Mango and Shea butter and essential oils like Jojoba Oil, giving them a naturally firm and fuller appearance. Beyond only enhancing the lip color, the bioactive ingredients in the lip plumper also aid in skin restoration. Along with reducing inflammation, the substance encourages circulation and cell growth. Therefore, the plumping lips demand is bolstering segmental growth.

The supermarkets/hypermarkets segment accounted for the largest share in 2022

Due to their low product prices and increased exposure of both domestic and foreign brands, because these shops are a great option for customers from all population characteristics, the hypermarkets/supermarkets segment accounted for the greatest revenue share. The customer can visit offline stores and opt for suitable products for their skin after making a trial for it. These benefits of offline stores are deriving the demand for lip-softening tools. Over the projected period, the specialty retailers category revenue is anticipated to expand moderately. Due to the ease of shopping, the extensive network, and the availability of a premium selection of items at reasonable costs, customers choose to buy goods from these stores.

The demand in Asia-Pacific is expected to witness significant growth during forecast period

The largest market has been in the Asia Pacific due to millennials' significantly raised awareness of grooming and healthcare products. The K-Beauty craze is fueled considerably by the skin care protection and makeup markets. Well-known celebrity endorsements influence customers in countries like Korea and India, which is projected to boost the regional industry further. The demand for lip softening products with UV protection is anticipated to increase as people become more aware of the harmful effects of sunlight exposure and the harm caused by UV rays.

North America is expected to continue to be one of those lucrative areas. Additionally, rising customer awareness of the advantages of using natural makeup is anticipated to create new growth opportunities for market participants in these areas. In addition to having a sizable clientele for lip care solutions, major market participants also have a vast product catalog. Due to the rising demand for natural products, fresh entrants and innovative items may later benefit from attractive expansion chances. The market for lip softening tools is expected to expand more quickly due to the expanding demographic and consumer awareness of the advantages of lip care products, particularly lip softening devices.

 Competitive Insight

Some of the major players operating in the global lip softening tools market include BIRCHBOX, CandyLipz, Derol Cosmetics., Fullips, JuvaLips, Kao Corporation, KISSIO, PROTOUCH Pro-lips Lip Device, RéVive Skincare, Procter & Gamble, & Unilever.

Recent Developments

  • In March 2022, Private Label Select (PLS), a producer of organic personal care products and turnkey store brand skincare in New Mexico, was acquired by Cosmetic Solutions, LLC, a growing and emerging partner for customized formulations, contract manufacturing, and turnkey private label skin care.

Lip Softening Tools Market Report Scope

Report Attributes


Market size value in 2023

USD 247.96 million

Revenue forecast in 2032

USD 395.69 million


5.3% from 2023– 2032

Base year


Historical data

2019- 2021

Forecast period

2023- 2032

Quantitative units

Revenue in USD million and CAGR from 2023 to 2032

Segments Covered

By Product Type, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key Companies

BIRCHBOX, CandyLipz LLC, Derol Cosmetics Inc., Fullips Inc., JuvaLips LLC, Kao Corporation, KISSIO, PROTOUCH Pro-lips Lip Plumper Device, RéVive Skincare, The Procter & Gamble Company, and Unilever PLC.


















Key companies in the lip softening tools market are BIRCHBOX, CandyLipz, Derol Cosmetics., Fullips, JuvaLips, Kao Corporation, KISSIO, PROTOUCH Pro-lips Lip Device, RéVive Skincare, Procter & Gamble, & Unilever.

The global lip softening tools market expected to grow at a CAGR of 5.3% during the forecast period.

The lip softening tools market report covering key segments are product type, distribution channel, and region.

key driving factors in the lip softening tools market are increased awareness of the need to protect lips from excessive sun exposure and rising trend of plumping lips and the social media influence.

The global lip softening tools market size is expected to reach USD 395.69 million by 2032