Non-Thermal Pasteurization Market Size, Growth Report, 2024-2032
Non-Thermal Pasteurization Market Size, Growth Report, 2024-2032

Non-Thermal Pasteurization Market Share, Size, Trends, Industry Analysis Report, By Form (Solid, Liquid); By Technique; By Application; By Region; Segment Forecast, 2024 - 2032

  • Published Date:Mar-2024
  • Pages: 116
  • Format: PDF
  • Report ID: PM4769
  • Base Year: 2023
  • Historical Data: 2019-2022

Report Outlook

Global non-thermal pasteurization market size was valued at USD 2.12 billion in 2023. The market is anticipated to grow from USD 2.54 billion in 2024 to USD 10.77 billion by 2032, exhibiting a CAGR of 19.8% during the forecast period

Industry Trends

Non-thermal pasteurization refers to the use of methods other than heat to achieve the same level of microbial kill as traditional thermal pasteurization. Non-thermal pasteurization methods employ alternative techniques like high pressure, pulsed electric fields, ultrasonication, or chemical treatments to deactivate microorganisms while preserving the nutritional quality and sensory characteristics of the food.

The market is a rapidly growing industry driven by increasing consumer demand for safe and healthy food products. One of the key trends in the non-thermal pasteurization industry is the increasing demand for natural and organic food products. Consumers are increasingly health-conscious, opting for natural and organic food products devoid of artificial preservatives and additives. Non-thermal pasteurization provides a way to extend the shelf life of these products without compromising their natural quality. Another factor driving the non-thermal pasteurization market growth is the growing awareness about food safety. With the rise in foodborne illnesses, consumers are becoming more aware of the importance of food safety. Non-thermal pasteurization provides a reliable method for killing harmful bacteria and ensuring the safety of food products.

Non-Thermal Pasteurization Market Size

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Despite these, the main challenge is the need for more awareness of non-thermal pasteurization among consumers and food manufacturers. Many people still need to be made aware of its benefits, which can limit its adoption.

Also, equipment and infrastructure require a high initial investment. While non-thermal pasteurization methods can be cost-effective in the long run, they often require significant upfront costs. Overall, the global market is estimated to continue growing in the forecast period as consumers become more health-conscious and concerned about food safety.

Key Takeaways

  • North America dominated the market and contributed more than 40% of the non-thermal pasteurization market share in 2023
  • By technique category, the high-pressure processing segment dominated the non-thermal pasteurization market size in 2023
  • By application category, the beverage segment is projected to grow with a significant CAGR over the non-thermal pasteurization market forecast period

What are the market drivers driving the demand for the market?

The Growing Awareness and Demand for Food Safety Drives Non-thermal Pasteurization Market Growth

Consumers are becoming more aware of the importance of safe food handling practices due to the rise in foodborne illnesses and recalls. They are looking for food products that are free from harmful contaminants and pathogens. Non-thermal pasteurization techniques, including pulsed electric field and high-pressure processing, are gaining popularity as they can effectively eliminate microorganisms and extend the shelf life of food products without compromising their quality and nutritional value. These methods have been found to be highly effective in minimizing the risk of food poisoning outbreaks, which has encouraged many food processors to adopt them.

Also, governments worldwide are implementing stringent food safety regulations, which further drive the development and adoption of innovative non-thermal pasteurization solutions. As a result, the non-thermal pasteurization market is expanding steadily, and new solutions are being developed to meet the growing demand for safer food processing methods.

Which factor is restraining the demand for Non-Thermal Pasteurization?

The Scalability and Cost-Related Constraints Affect the Non-thermal Pasteurization Market Growth

High-pressure processing and Pulsed Electric Field systems require significant capital investment and maintenance costs, which can be a barrier for several companies. Also, the cost per unit of production for non-thermal pasteurization methods is often higher compared to traditional thermal processes, making it challenging for companies to scale up production while maintaining profitability.

In addition, the scalability of non-thermal pasteurization techniques is limited by factors such as the size of the equipment, the volume of production, and the availability of skilled operators. To mitigate these challenges, food processing entities must strategize ways to optimize their operations, minimize costs, and increase efficiency. These objectives can be met through the implementation of technological advancements, capitalizing on economies of scale, and investing in operator training programs.

Non-Thermal Pasteurization Market Size

Report Segmentation

The market is primarily segmented based on form, technique, application, and region.

By Form

By Technique

By Application

By Region

  • Solid
  • Liquid
  • High Pressure Processing
  • Pulse Electric Field
  • Ultrasonic
  • Others
  • Food
  • Beverages
  • Pharmaceuticals
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea, Australia)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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Category Wise Insights

By Technique Insights

Based on technique category analysis, the market has been segmented on the basis of high-pressure processing, pulse electric field, ultrasonic, and others. The high-pressure processing segment accounted for the largest share of the market in 2023 since HPP uses high pressure to inactivate spoilage microorganisms and extend the shelf life of food products. It involves placing food in a pressurized container and subjecting it to extreme pressure, typically between 100 and 800 MPa, to disrupt cell membranes and inactivate enzymes. This method is widely used in the food industry for products such as juices, sauces, dips, and dressings.

HPP's dominance in the market is attributed to its effectiveness in reducing foodborne pathogens, improving food safety, and preserving the nutritional content of food products. Also, HPP is a relatively low-cost technology compared to other non-thermal pasteurization methods, such as pulsed electric field (PEF), which makes it more accessible. Overall, HPP's advantages in terms of food safety, quality preservation, and cost-effectiveness have contributed to its leading position in the market.

By Application Insights

Based on application category analysis, the market has been segmented on the basis of food, beverages, and pharmaceuticals. The beverage segment is anticipated to grow substantially in the forecasted years due to the increasing demand for safe and healthy beverages, associated with the rising market trend of consuming convenient and ready-to-eat drinks. Beverage manufacturers are increasingly adopting non-thermal pasteurization techniques to extend the shelf life of their products while maintaining their nutritional content and flavor. The use of non-thermal pasteurization in beverages helps to inactivate spoilage microorganisms, improve food safety, and enhance the overall quality of the final product.

The beverage industry is witnessing a surge in the demand for non-thermal pasteurization techniques owing to the increasing popularity of functional beverages like fruit juices, smoothies, and probiotic drinks. Non-thermal pasteurization techniques are gaining ground due to the health-consciousness among consumers who are moving towards healthier alternatives to sugary drinks. This trend is anticipated to drive further the need for non-thermal pasteurization in the beverage industry.

Non-Thermal Pasteurization Market Size

Regional Insights

North America

The North American region emerged as the dominant region in the market in 2023, owing to the presence of a well-established food processing industry in the region, particularly in the United States. The U.S. is home to many major food processing companies, such as PepsiCo, Coca-Cola, and Kraft Heinz, which have adopted non-thermal pasteurization techniques to ensure food safety and extend shelf life. Also, the region has a strong focus on food safety regulations, with the U.S. Food and Drug Administration (FDA) implementing strict guidelines for food processing and safety. This emphasis on food safety has driven the demand for non-thermal pasteurization technologies in the region.

Asia Pacific

The Asia Pacific region is projected to exhibit significant growth in the global market over the forecast period, owing to a surge in demand for convenient and healthy food products, including non-thermally pasteurized items. The regional dairy industry is expanding rapidly, with countries like Australia and New Zealand emerging as prominent countries in the global dairy market. Non-thermal pasteurization techniques are widely used in the dairy industry to ensure food safety and extend shelf life, thereby driving market growth in the region. Also, the Asia Pacific region is home to a large number of small-scale enterprises that are adopting non-thermal pasteurization technologies to meet the growing demand for safe and healthy food products.

Non-Thermal Pasteurization Market Size

Competitive Landscape

The global market for food sterilization is characterized by intense competition, with a number of established players vying for market share. Key players in this market include Hyperbaric and JBT Corporation, which have developed innovative technologies that are designed to provide efficient and effective food sterilization without the use of heat. Other companies operating in this market include Syntegon, Elea, and Pulsemaster, which offer a wide range of non-thermal pasteurization solutions tailored to specific food applications. The competition in this market is estimated to intensify in the coming years, driven by increasing demand for safe and sustainable food processing techniques. This demand for innovation and advancements in technology is leading to a proliferation of new non-thermal pasteurization methods.

Some of the major players operating in the global market include:

  • American Pasteurization Company
  • AseptoRay
  • Elea
  • JBT
  • Lyras
  • Pulsemaster
  • Syntegon
  • thyssenkrupp AG

Recent Developments

  • In February 2024, Pulsemaster, a manufacturer of pulsed electric field (PEF) technology, introduced an industrial-scale PEF system that has been specifically designed for the treatment of roots, tubers, vegetables, and fruits. This latest PEF system is capable of processing up to 10 tons per hour, making it highly efficient for large-scale processing operations.
  • In September 2021, Quintus Technologies, a provider of high-pressure solutions, made a comeback in the food and beverage industry with its high-pressure processing equipment and tailored service offerings.

Report Coverage

The non-thermal pasteurization market report emphasizes key regions across the globe to provide users with a better understanding of the product. The report also provides market insights into recent developments and trends and analyzes the technologies that are gaining traction around the globe. Furthermore, the report covers an in-depth qualitative analysis pertaining to various paradigm shifts associated with the transformation of these solutions.

The report provides a detailed analysis of the market while focusing on various key aspects such as competitive analysis, form, technique, application, and futuristic growth opportunities.

Non-Thermal Pasteurization Market Report Scope

Report Attributes


Market size value in 2024

USD 2.54 billion

Revenue Forecast in 2032

USD 10.77 billion


19.8% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments Covered

By Form, By Technique, By Application, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa


Report customization as per your requirements with respect to countries, regions, and segmentation.


The global non-thermal pasteurization market size is expected to reach USD 10.77 Billion by 2032

Key players in the market are American Pasteurization Company, AseptoRay, Elea, HIPERBARIC, JBT, Lyras, OPTICEPT TECHNOLOGIES

North American contribute notably towards the global Non-Thermal Pasteurization Market

Non-Thermal Pasteurization Market exhibiting a CAGR of 19.8% during the forecast period

The Non-Thermal Pasteurization Market report covering key segments are form, technique, application, and region.