Packaged Salad Market Share, Size, Trends, Industry Analysis Report, By Product (Vegetarian, Non-vegetarian), By Processing (Organic, Conventional), By Type, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2032
- Published Date:Jan-2024
- Pages: 115
- Format: PDF
- Report ID: PM4203
- Base Year: 2023
- Historical Data: 2019-2022
Report Outlook
The global packaged salad market was valued at USD 12.83 billion in 2023 and is expected to grow at a CAGR of 6.5% during the forecast period.
The market is experiencing growth due to the increasing preference for salads and the convenience offered by pre-packaged salad products. The widespread popularity of packaged salads, comprising a mix of diverse vegetables and fruits, complemented with various condiments, dressings, and protein options, has contributed to their global appeal. The time and effort involved in individually procuring, cleaning, and chopping salad ingredients, along with preparing them with the requisite dressings, can be a laborious task. Consequently, there is a rising demand for pre-packaged and ready-to-eat salads among consumers.
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Convenience has become a crucial factor in consumers' food choices, influenced by changing lifestyles and busy schedules. The rise in the working population, particularly working women, is expected to contribute to the market's expansion. The younger and working-class demographic seeks health, flavor, and taste without compromising despite their hectic schedules. This shift in consumer behavior has resulted in a growing demand for readily available and ready-to-eat options, with packaged salads aligning perfectly with this criterion.
In recent years, there has been a discernible shift in consumer food preferences towards healthier, plant-based options. These salads, incorporating a variety of leafy vegetables, are not only nutritionally rich but also serve as excellent sources of fiber, minerals, vitamins, and proteins. Additionally, packaged salads boast high levels of antioxidants and provide essential vitamins such as A, K, C, and E, along with vital minerals like iron, calcium, and potassium. Beyond their nutritional benefits, these salads are easily digestible and contribute to improving the digestive system compared to processed or fortified foods.
Industry Dynamics
Growth Drivers
Increasing awareness of health and wellness along with rising social media influence
The increasing influence of social media has sparked widespread enthusiasm for attaining a fit physique. A significant portion of consumers views adopting healthy eating habits as a key factor in achieving physical well-being. The desire for a diet rich in fiber, low in fat, and enriched with protein has propelled salads to become one of the most favored dishes among those aiming to meet their health and fitness goals. Consequently, the demand for packaged salads is anticipated to experience sustained growth in the years to come.
A 2021 study conducted by psychologists from Aston University's College of Health and Life Sciences revealed that individuals who were exposed to popular simulated Instagram posts featuring fruits & vegetables consumed a significantly larger portion of the grapes compared to cookies. This increased grape consumption by nearly, 14 percent, leading to a higher calorie intake than those who viewed liked posts featuring calorie foods. The study demonstrated that people tended to opt for healthier food choices when exposed to images of nutritious foods on social media.
Report Segmentation
The market is primarily segmented based on product, processing, type, distribution channel, and region.
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By Product |
By Processing |
By Type |
By Distribution Channel |
By Region |
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By Product Analysis
Vegetarian segment accounted for the largest market share in 2023
Vegetarian segment accounted for the largest share. The growing number of individuals adopting vegan and vegetarian lifestyles is a key driver behind the increasing demand for vegetarian packaged salads. The heightened focus on health and wellness has prompted consumers to opt for healthier food choices. Packaged salads are perceived as a nutritious option, typically featuring fresh vegetables and greens that are rich in essential vitamins, minerals, and fiber. These salads offer a convenient means of incorporating more vegetables into one's diet, making them an appealing choice for health-conscious individuals.
Non-veg segment will grow rapidly. The changing consumer preference towards protein-enriched diets, driven by the desire to attain specific body figures or shapes, is a significant factor fueling the global demand for these packaged salads. Brands that provide these salads often position their products as a wholesome tailored for the demands of today's active lifestyle
By Processing Analysis
Conventional segment held the significant market share in 2023
Beverage segment held the significant market share. Packaged salads processed through conventional farming methods distinguish themselves from organic salads. The National Organic Program, a federal regulatory framework in the U.S., imposes restrictions on the use of genetically modified organisms (GMOs), whereas conventionally processed packaged salads may incorporate GMOs. Typically, conventionally produced salads are more budget-friendly than their organic counterparts, as conventional farming tends to be less expensive than organic farming.
Organic segment is expected to gain substantial growth rate. Organic processing systems adhere to stringent production standards to achieve sustainable agro-ecosystems that are economically, ecologically, & socially viable. Packaged salads processed organically undergo proper certification from a regulatory body. The criteria for organically processed packaged salads is different due to their decreased reliance on external inputs for preservation.
By Type Analysis
Green salad segment held the significant market share in 2023
Green salad segment held the significant market share. Packaged greens have become increasingly popular due to their raw taste, devoid of any added seasonings, dressings, or condiments. The rising consumer preference for raw packaged salads has motivated both established players and new entrants to introduce a variety of products in the global packaged salad market.
Packaged kits segment is expected to gain substantial growth rate. With the increasing prevalence of single-person households, individuals living alone face difficulties in maintaining a healthy diet. Busier lifestyles often compel them to resort to fast food & restaurant meals, which are generally perceived as detrimental to long-term health. As a result, individuals living alone are turning to healthier alternatives, providing a nutritious & flavorful option.
Regional Insight
North America region dominated the global market in 2023
North America dominated the global market. The growing awareness about the importance of a healthy diet has resulted in an uptick in the consumption of fruits and vegetables. Salads are viewed as a convenient means of incorporating fresh vegetables into daily meals, thereby contributing to the heightened demand for packaged salads in the region. According to data from the 2020 Simmons National Consumer Survey and the U.S. Census Bureau, 242.86 million consumers in the U.S. consumed packaged salads in 2020. It projected that the number of consumers in the U.S. consuming bagged or packaged salads would reach 251.7 million by 2024.
The Asia Pacific will grow with substantial pace. The growing awareness regarding the significance of incorporating green leafy vegetables into the diet, coupled with an increasing preference for on-the-go food products, is expected to fuel the demand for packaged salads in this region. Moreover, the rising adoption of Western-style food habits, particularly among the youth in countries, is a key driver propelling the market. The hectic lifestyles have resulted in a sharp increase in the demand for convenient, ready-to-eat food alternatives. Packaged salads stand out as a convenient option for individuals leading busy lives, providing a healthy meal solution that demands minimal preparation.
Key Market Players & Competitive Insights
Market participants experience fierce competition, particularly from leading companies equipped with a substantial consumer base, robust brand recognition, and extensive distribution networks. To secure a competitive edge, companies have been deploying diverse expansion strategies, including mergers and acquisitions, the introduction of new products, and the expansion of production capacities.
Some of the major players operating in the global market include:
- Bondvelle
- BrightFarms, Inc.
- Dolle Food Company Inc.
- Earthbound Farm
- Eat Smart
- Fresh Express, Incorporated
- Gotham Greens
- Mann Packing Co., Inc.
- Misionero
- organicgirl
Recent Developments
- In September 2022, Gotham Greens, achieved a noteworthy milestone by securing a funding of USD 310 million. Alongside this financial success, the company also accomplished its inaugural acquisition by acquiring FresH2O Growers Inc., a Virginia-based producer of leafy green salad products.
Packaged Salad Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 13.64 billion |
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Revenue forecast in 2032 |
USD 22.65 billion |
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CAGR |
6.5% from 2024 – 2032 |
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Base year |
2023 |
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Historical data |
2019 – 2022 |
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Forecast period |
2024 – 2032 |
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Quantitative units |
Revenue in USD million/billion and CAGR from 2024 to 2032 |
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Segments covered |
By Product, By Processing, Type, By Distribution Channel, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
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Customization |
Report customization as per your requirements with respect to countries, region and segmentation. |
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FAQ's
Product, processing, type, distribution channel, and region are the key segments in the Packaged Salad Market.
The global packaged salad market size is expected to reach USD 22.65 billion by 2032
The global packaged salad market is expected to grow at a CAGR of 6.5% during the forecast period.
North America regions is leading the global market.
Convenience and Time-Saving are the key driving factors in Packaged Salad Market.
