The global Unified Communications market was valued at USD 43.1 billion in 2017 and is anticipated to grow at a CAGR of 17.8% during the forecast period. Unified communication is integration of asynchronous and real-time communication tools to enhance business communication, collaboration and productivity. Unified communication is an interconnected system of enterprise communication devices and applications, which improves interaction, and work flow. Unified communications include voice communication such as voicemail, email, fax and multimedia elements like pictures, animations, video, and real-time communication such as conferencing, call screening, instant messaging, and paging. Companies use unified communication tools to generate higher revenue, increased profits, and offer improved service delivery with lower costs.
The increasing penetration of mobile devices, and growing adoption of BYOD drive the growth of the market. The increasing need to streamline enterprise communication to improve productivity further supports market growth. The growing adoption of cloud-based unified communication is expected to support market growth during the forecast period. Other factors driving the market include technological advancements, increasing need for collaborative working environment, growing demand for mobility, and increasing requirement to improve workforce productivity. However, growing concerns regarding data security, and lack of interoperability is expected to hinder market growth. Growing demand from emerging economies, and increasing adoption by small and medium enterprises are factors expected to provide numerous growth opportunities in the coming years.
The global Unified Communications market is segmented on the basis of platform, deployment model, end-user, and region. Based on platform, the market is segmented into telephony, unified messaging, conferencing, and others. On the basis of deployment model, the market is segmented into on-premise, and cloud-based. The end-user segment is categorized into BFSI, IT & telecom, healthcare, retail, education, travel and hospitality, and others. This report comprises a detailed geographic distribution of the market across North America, Europe, APAC and South America, and MEA. North America is further segmented into U.S., Canada, and Mexico. Europe is divided into Germany, UK, Italy, France, and Rest of Europe. Asia-Pacific is bifurcated into China, India, Japan, and Rest of Asia-Pacific. North America accounted for the largest share in the Global Unified Communications market in 2017.
The leading players in the market include Cisco Systems Inc., Microsoft Corporation, Avaya Inc., IBM Corporation, Verizon Communications, Inc., Polycom, Inc., BT Group, Alcatel-Lucent, NEC Corporation, Unify GmbH & Co. KG, Plantronics Inc., and ShoreTel Inc. among others. These leading players in the market are introducing innovative products in the market to cater to the consumers. Global players are entering new markets in developing regions to expand their customer base and strengthen market presence.