Automotive Wrap Films Market Size, Industry share Report, 2024-2032
Automotive Wrap Films Market Size, Industry share Report, 2024-2032

Automotive Wrap Films Market Share, Size, Trends, Industry Analysis Report, By Type (Calendered Vinyl, Cast Vinyl); By Application Method; By Film Finish; By Application; By End-Use; By Region; Segment Forecast, 2024 - 2032

  • Published Date:Feb-2024
  • Pages: 115
  • Format: PDF
  • Report ID: PM4539
  • Base Year: 2023
  • Historical Data: 2019-2022

Report Outlook

The worldwide automotive wrap films market size and share was valued at USD 7.62 billion in 2023. The market is anticipated to grow from USD 9.21 billion in 2024 to USD 42.88 billion by 2032, exhibiting a CAGR of 21.2% during the forecast period

Industry Trends

Automotive wrap films are specialized vinyl films that are designed to be applied directly onto the painted surface of a vehicle, such as cars, trucks, and buses. These films are made from high-quality, durable materials that are specifically engineered to withstand the rigors of outdoor use, including exposure to sunlight, heat, rain, and other environmental elements.

The market outlook is a rapidly growing industry driven by increasing demand for vehicle customization and protection. This growth is attributed to several factors, including the rising popularity of car wrapping as a means of personalizing vehicles, the growing emphasis on the benefits of protecting cars from environmental elements, and advancements in wrap film technology that have made it more durable and easier to install.

The automotive wrap films market report details key market dynamics to help industry players align their business strategies with current and future trends. It examines technological advances and breakthroughs in the industry and their impact on the market presence. Furthermore, a detailed regional analysis of the industry at the local, national, and global levels has been provided. 

Automotive Wrap Films Market Size

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  • For instance, in May 2022, 3M introduced a new Print Wrap Film, identified as IJ280, along with the 3M™ Gloss Wrap Overlaminate 8428G. This newly designed film boasts faster installation times compared to other existing films. Its improved features include excellent conformability, high gloss, and superb durability, making it an optimal choice for vehicle wraps and other outdoor graphics applications.

In addition, the growing market trends of vinyl-wrapping commercial vehicles for advertising purposes have also contributed to the market's expansion. Nevertheless, the high cost of raw materials used in the production of wrap films is hampering the growth of the market since it makes them less affordable for consumers. Despite these challenges, the global automotive wrap films market is expected to continue its upward market trends in the forthcoming years. Manufacturers are addressing the issue of high raw material costs by developing new, more affordable materials and technologies. Also, efforts are being made to improve the standardization of wrap film quality, such as through the establishment of industry standards and certification programs. Overall, the market outlook remains positive, with opportunities for growth and innovation.

Automotive Wrap Film

Key Takeaways

  • North America dominated the market and contributed over 33% market share of the total market value in 2023
  • By type category, the cast vinyl segment held the largest automotive wrap films market share in 2023
  • By film finish category, the gloss finish segment dominated the global automotive wrap films market in terms of market size
  • By application category, the bus wraps segment is expected to grow with a significant CAGR over the automotive wrap films market forecast period
  • By end-use category, the advertising & promotions segment is projected to showcase substantial growth over the assessment period

What are the market drivers driving the demand for Automotive Wrap Films market?

The growing demand for customization and personalization of vehicles fuels market growth.

The increasing desire for customization and personalization of vehicles has been a significant factor driving the growth of the automotive wrap films market outlook since consumers are constantly looking for ways to express their individuality and showcase their unique style, and wrapping their vehicles with a personalized design is considered as popular way perform these customizations. Also, wraps offer a cost-effective alternative to painting, allowing car owners to change their vehicle’s look without incurring the high costs of repainting. Further, advancements in wrap technology have made them more durable and long-lasting, providing an attractive option for those who want to protect their vehicle's paint job. Thus, the ability to customize and personalize vehicles through wrap films has contributed significantly to the growth of this market.

Which factor is restraining the demand for Automotive Wrap Films?

The strict governmental regulations in certain regions hampers automotive wrap films market growth.

Strict governmental regulations in certain regions significantly hamper the growth of the market. For instance, in some countries, there are stringent regulations regarding the use of wraps on vehicles, especially for passenger vehicles. In India, the use of vehicle wraps is permitted only if there is no change in color as mentioned on the registration certificate of the vehicle. These regulations require vehicle owners to obtain special permits or licenses to install wraps, which can be time-consuming and costly. Moreover, some governments have specific requirements for the content and design of wraps, such as restrictions on the size, color, and type of graphics that can be used. This limits the creativity and flexibility of wrap designs, making them less attractive to customers.

Report Segmentation

The market is primarily segmented based on type, application method, film finish, application, end-use, and region.

By Type

By Application Method

By Film Finish

By Application

By End-Use

By Region

  • Calendered Vinyl
  • Cast Vinyl
  • Heat-activated Application
  • Pre-stretched Application
  • Self-adhesive Application
  • Others
  • Carbon Fiber Finish
  • Chrome Finish
  • Color-shifting Finish
  • Gloss Finish
  • Matte Finish
  • Satin Finish
  • Others
  • Bus Wraps
  • Fleet Wraps
  • Motorcycle Wraps
  • Passenger Car Wraps
  • Truck Wraps
  • Others
  • Advertising & Promotions
  • Commercial Vehicle Branding
  • Motorsports & Racing
  • Personal Vehicle Customization
  • Others
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea, Australia)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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Category Wise Insights

By Type Insights

Based on type analysis, the market has been segmented based on calendered vinyl and cast vinyl. The cast vinyl segment accounted for the largest market share of the global automotive wrap films market size due to its numerous benefits and versatility. Cast vinyl is made by casting a thin layer of polyvinyl chloride (PVC) onto a backing material, which makes it more durable and less prone to shrinkage compared to other types of vinyl. It offers excellent dimensional stability, UV resistance, and weatherability, making it an ideal choice for long-term outdoor applications such as vehicle wraps.

Also, cast vinyl has a high gloss finish that gives vehicles a sleek and shiny appearance, which is a popular preference among car modifiers. Cast vinyl wrap films are relatively easy to install. They can be easily removed without damaging the surface of the vehicle, reducing the risk of damage during installation or removal. All these factors, including the combination of durability, ease of use, and aesthetic appeal, have contributed to the dominant position of cast vinyl in the market.

By Film Finish Insights

Based on film finish category analysis, the market has been segmented based on carbon fiber finish, chrome finish, color-shifting finish, gloss finish, matte finish, satin finish, and others. The gloss finish segment dominated the global automotive wrap films market in terms of market size, owing to its increasing popularity among car owners and manufacturers. Gloss finish wraps provide a high-gloss, mirror-like appearance that enhances the visual attraction of vehicles, making them stand out on the road. Also, they offer excellent durability and resistance to scratches, fading, and wear & tear, which has contributed to their growing demand. The gloss finish is also easy to clean and maintain, further adding to its popularity. Thus, the gloss finish segment's large market share is attributed to its desirable appearance, durability, ease of maintenance, and affordability.

By End-Use Insights

Based on end-use analysis, the market has been segmented on the basis of advertising & promotions, commercial vehicle branding, motorsports & racing, personal vehicle customization, and others. The advertising and promotions segment is expected to grow significantly in the global automotive wrap films market during the forecast period due to increasing demand for vehicle wraps as a marketing tool. Vehicle wraps offer a unique and cost-effective way for businesses to promote their brand, products, or services while on the move. They provide a large canvas for advertisement, which can be customized according to the specific needs of the company. In addition, wrapped vehicles can create a lasting impression on potential customers, making them an effective marketing tool for building brand awareness and generating leads.

In parallel, advancements in digital printing technology have made it possible to produce high-quality graphics with vivid colors and detailed designs, further enhancing the visual quality of vehicle wraps. As a result, more businesses are turning to vehicle wraps as part of their advertising strategies, driving the growth of this segment in the global market.

Automotive Wrap Film Seg

Regional Insights

North America

The North American region held the largest market share in the global automotive wrap films market in 2023. The region has a large and mature automotive industry, with many major car manufacturers and aftermarket parts suppliers based in the United States. This has created a strong demand for high-quality wrap films that can protect and customize vehicles during transportation, storage, and display. In addition, the region's wealthy customer base and growing interest in vehicle personalization have driven the adoption of wrap films in vehicles. Also, the presence of prominent wrap film manufacturers such as 3M, Avery Dennison, and Orafol, among others, has helped establish North America as a hub for innovation and product development in the automotive wrap films market.

Asia Pacific

The Asia Pacific region is predicted to experience the most rapid growth in the automotive wrap films market owing to its significant automobile manufacturing sector. For instance, Japan's automotive industry has seen remarkable growth over the years, resulting in the production and exportation of passenger cars, generating billions of dollars. Thus, the automotive wraps film market in the Asia Pacific region is anticipated to benefit from an increase in automotive production as a result of rising investments in several countries.

Automotive Wrap Film Reg

Competitive Landscape

The global automotive wrap films market is dominated by several key players, including Avery Dennison Corporation, 3M Company, and Rvinyl. These companies have established themselves as leaders in the industry through their extensive product offerings, strong brand recognition, and wide distribution networks. Other notable players in the market include Arlon Graphics LLC, Orafol Europe GmbH, and Hexis S.A., among others. These companies are constantly innovating and expanding their product lines to meet the growing demand for high-quality wrap films from the automotive industry.

Some of the major players operating in the global market include:

  • 3M
  • Arlon Graphics LLC
  • Avery Dennison Corporation
  • Fedrigoni S.P.A
  • Guangzhou Carbins Film Co., LTD
  • Hexis S.A.
  • JMR Graphics
  • KPMF
  • Orafol Europe GmbH
  • The VViViD Shop
  • Rvinyl

Recent Developments

  • In April 2021, Grafityp launched a new color wrapping film (Chalk Grey), which is easy to process for 3D applications as it is based on slideable adhesive technology with air channels.
  • In November 2020, Avery Dennison Corporation launched three new paint protection films (PPF car wrap), forming its Supreme PPF series, that protect vehicle surfaces from stone chips, road debris, insect stains, and weathering while also enabling designers to create dramatic customized looks. This series includes the crystal-clear gloss Supreme PPF X5, Supreme PPF Matte, and Supreme PPF Neo Black.
  • In April 2019, Spandex broadened its wrap film range with the introduction of Arlon Fusion Wrap, which has been specially designed for vehicle wraps and, in particular, for fleet work.

Report Coverage

The Automotive Wrap Films market report emphasizes on key regions across the globe to provide a better understanding of the product to the users. Also, the report provides market insights into recent developments, and trends and analyzes the technologies that are gaining traction around the globe. Furthermore, the report covers an in-depth qualitative analysis pertaining to various paradigm shifts associated with the transformation of these solutions.

The report provides a detailed analysis of the market while focusing on various key aspects such as competitive analysis, type, application method, film finish, application, end-use, and futuristic growth opportunities.

Automotive Wrap Films Market Report Scope

Report Attributes


Market size value in 2023

USD 7.62 billion

Revenue Forecast in 2032

USD 42.88 billion


21.2% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments Covered

By Type, By Application Method, By Film Finish, By Application, By End-Use, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


Report customization as per your requirements with respect to countries, regions, and segmentation.

Navigate through the intricacies of the 2024 automotive wrap films market with precision, thanks to the comprehensive statistics on market share, size, and revenue growth rate assembled by Polaris Market Research Industry Reports. This thorough analysis not only provides a glimpse into the historical context but also extends its reach with a market forecast outlook until 2032. Immerse yourself in the richness of this industry analysis by securing a complimentary PDF download of the sample report.

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The Automotive Wrap Films Market report covering key segments are type, application method, film finish, application, end-use, and region.

The global Automotive Wrap Films market size is expected to reach USD 42.88 Billion by 2032

Automotive Wrap Films Market IS exhibiting the CAGR of 21.2% during the forecast period

North America regions is leading the global market.

The growing demand for customization and personalization of vehicles fuels the automotive wrap films market growth are the key driving factors in Automotive Wrap Films Market.