Probiotics Dietary Supplements Market Growth Report, 2024-2032
Probiotics Dietary Supplements Market Growth Report, 2024-2032

Probiotic Dietary Supplements Market Share, Size, Trends, Industry Analysis Report, By Form (Chewable & Gummies, Capsules, Powders, Tablets & Soft gels, Others); By Application; By End-Use; By Region; Segment Forecast, 2024 - 2032

  • Published Date:Feb-2024
  • Pages: 118
  • Format: PDF
  • Report ID: PM1591
  • Base Year: 2023
  • Historical Data: 2019-2022

Report Outlook

The global probiotic dietary supplements market was valued at USD 21.31 billion in 2023 and is expected to grow at a CAGR of 14.0% during the forecast period.

Probiotics are live microorganisms that can have an advantageous impact on the inside of the body. The probiotics dietary supplements market size is expanding as every human body is an abode of trillions of microorganisms that reside within the body and assist in reinforcing bodily operations and health. It is not to say that all of the microbes are friendly and some can be detrimental. However, advantageous microbes such as probiotics assist in regulating the possibly detrimental types. Probiotic proteins carry chosen, advantageous kinds of microbes to append to the populations already residing in the body. Several probiotics are oral supplements outlined to be absorbed into the gastrointestinal tract.

Probiotics are food and health commodities that donate live, advantageous microbes to the populace within the guts and elsewhere so as to nourish those groups. They are expected to prohibit and cure dysbiosis, a disparity, or a shortfall of advantageous microbes in the microbiome. When they function, the microbes occupy a place in the body, appending to populations already residing there. Varied kinds of microbes operate diversely within the body so that varied kinds may be superior or inferior for specified conditions.

Probiotic dietary supplements are formulations containing beneficial microorganisms, predominantly bacteria and yeast strains, that provide health benefits when consumed in adequate amounts. These supplements aim to restore and balance the gut microbiota, promoting digestive health and potentially enhancing the immune system.

The growing awareness of the gut-brain balance and its impact on mental health, as consumers seek complete approaches to well-being. The rising prevalence of digestive disorders and gastrointestinal issues has incorporated interest in probiotics as a preventive and therapeutic solution. Also, an increasingly health-conscious consumer base is actively seeking products that support a balanced and resilient microbiome. The market's growth is further propelled by extensive research showcasing the diverse health benefits associated with probiotic consumption, ranging from improved digestion to potential immune system enhancement. Probiotic supplements also cater to specific demographic groups, such as infants, pregnant women, and the elderly, addressing a broad range of health needs.

Probiotics Dietary Supplements Market Size

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Despite this, the probiotic dietary supplement market is hindered by the variability in regulatory standards across regions, leading to inconsistencies in product quality and efficacy. Scientific and clinical uncertainties regarding the optimal strains, dosage, and duration of probiotic supplementation also present challenges, hindering widespread acceptance among healthcare professionals. Additionally, issues related to product stability, labeling accuracy, and the survival of probiotic strains through the digestive system pose concerns for both manufacturers and consumers.

The research report offers a quantitative and qualitative analysis of the Probiotics Dietary Supplements Market to enable effective decision-making. It covers the key trends and growth opportunities anticipated to have a favorable impact on the market. Besides, the study covers segment and regional revenue forecasts for market assessment.

Growth Drivers

  • Rising awareness and health-conscious consumer base driving the sales of probiotic dietary supplements

The increasing sales of probiotic dietary supplements are related to the rising awareness among consumers about the important role of gut health in overall well-being. As knowledge about the gut microbiota's impact on digestion, immune function, and even mental health becomes more widespread, individuals are increasingly seeking proactive measures to support and optimize their gut flora. This increased awareness is creating a notable shift in consumer behavior, with a growing emphasis on preventive healthcare rather than curative measures. A health-conscious consumer base, characterized by a keen interest in wellness and a preference for natural solutions, is actively driving the demand for probiotic dietary supplements. These consumers recognize the potential of probiotics to restore and maintain a balanced microbiome, contributing to improved digestive function and improved immune responses.

Consequently, manufacturers are witnessing a rise in the popularity of probiotic supplements, as they align with the preferences of a health-focused demographic. The positive correlation between heightened awareness, a health-conscious mindset, and the increased adoption of probiotic dietary supplements results in a significant growth trajectory for this market.

Probiotic Dietary Supplement

Report Segmentation

The market is primarily segmented based on form, application, end-use, and region.

By Form

By Application

By End-Use

By Region

  • Chewable and Gummies
  • Capsules
  • Powders
  • Tablets and Soft gels
  • Others
  • Anti-cancer
  • Bone & Joint Health
  • Brain/Mental Health
  • Cardiac Health
  • Diabetes
  • Energy & Weight Management
  • Food Supplements
  • Gastrointestinal Health
  • Nutritional Supplements
  • Others
  • Skin/Hair/Nails
  • Sports Fitness
  • Adults
  • Children
  • Geriatric
  • Infants
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Form Analysis

  • Tablets and soft gels dominated the global market in 2023

In 2023, tablets and soft gels emerged as the dominant form in the global market because they offer a convenient and familiar mode of consumption for consumers, resulting in ease of incorporation into daily routines. Solid dosage forms, such as tablets, are preferred for their portability and shelf stability, making them convenient for on-the-go consumption. Soft gels, encapsulating probiotics in a gelatinous shell, provide an effective means of protecting the microorganisms from environmental factors like moisture and light, ensuring enhanced stability and viability of the probiotic strains. This factor is important, considering the sensitivity of probiotics to external conditions. Also, the availability of various probiotic strains in tablet and soft gel formulations allows manufacturers to cater diverse consumer base and their needs.

By Application Analysis

  • Nutritional Supplements segment accounted for the highest market share during the forecast period.

Nutritional Supplements accounted for the highest market share during the forecast period because of several key factors. Consumers are increasingly understanding the important role of nutrition in promoting overall health, with a growing emphasis on preventive healthcare. Nutritional supplements, including those infused with probiotics, offer an overall approach to well-being by addressing specific health concerns related to digestion, immunity, and even mental health. Also, as dietary preferences evolve and lifestyles become more fast-paced, individuals seek convenient and efficient ways to meet their nutritional needs. Nutritional supplements, enriched with probiotics, provide a unique solution, offering a concentrated source of beneficial microorganisms alongside essential vitamins and minerals. The segment is also characterized by the various product ranges, including multivitamins, protein supplements, and specialized formulations, allowing consumers to alter their supplementation according to individual health goals.

Regional Insights

  • North America region dominated the global market in 2023

In 2023, the North American region dominated the global market, and this is because of the substantial increase in health-conscious consumer behavior in North America, with individuals actively seeking products that contribute to overall well-being. The region has experienced a rise in awareness regarding the importance of maintaining a healthy gut microbiome, driven by the positive impact of probiotics on digestive health, immune function, and mental well-being. Also, the prevalence of digestive disorders and lifestyle-related health issues has resulted in a proactive approach to healthcare, leading consumers to incorporate probiotic dietary supplements into their daily routines.

Along with this, North America possesses a well-established dietary supplements industry, with a surplus of product offerings and a high market penetration. The accessibility of probiotic supplements through various retail channels, including pharmacies, supermarkets, and e-commerce platforms, has facilitated widespread adoption.

The Asia Pacific region is anticipated to show the fastest CAGR in the probiotic dietary supplements market over the forecast period because there is a growing awareness and emphasis on preventive healthcare practices in the region, with consumers increasingly recognizing the role of probiotics in promoting digestive health and overall well-being. Also, the Asia Pacific population is witnessing a rise in disposable income levels, leading to an increased capacity to spend on health and wellness products, including dietary supplements.

Key Market Players & Competitive Insights

Prominent players are making large R&D investments in order to create innovative probiotic strains and formulations that have improved efficacy and specific health benefits. This enables them to provide distinctive items that differentiate themselves in the marketplace and meet certain customer needs. By launching an extensive range of probiotic dietary supplements catered to various age groups, health issues, and lifestyles, they are also expanding their product offerings. Also, businesses are spending money on branding and marketing campaigns that will help them become trustworthy suppliers of probiotic dietary supplements.

Some of the major players operating in the global market include:

  • Abbott
  • ADM
  • Amway
  • BioGaia
  • Chr. Hansen Holding A/S
  • Danone
  • Dietary Pros, Inc.
  • Dr. Joseph Mercola (Mercola Market)
  • DSM
  • DuPont de Nemours, Inc.
  • Glanbia Plc
  • Herbaland
  • IFF
  • Lesaffre
  • Lonza
  • ProbioFerm
  • Symrise
  • Vitakem Nutraceuticals Inc

Recent Developments

  • In July 2023, Global nutrition food giant Danone introduced a new probiotic supplement backed by science to enhance breastfeeding experiences and potentially lower the risk of mastitis.
  • In October 2023, Herbaland Naturals introduced Daily Probiotic Powder Sticks, an easy-to-melt powder designed for adults and kids three years old and up.
  • In June 2024, US-based food processing company ADM unveiled seven new functional formulas for the European market. The functional formulas, which are available in supplement powder sachet and soft chew formats, aim at offering consumers trusted options to support the wellness journey of their pets.
  • In June 2024, the Nigerian subsidy of German chemicals company Symrise introduced its newly upgraded application lab in Lagos. According to Symrise Nigeria, the firm considers Nigeria critical to its growth and the stimulant to better value delivery to its consumers in the region.

Probiotic Dietary Supplements Market Report Scope

Report Attributes


Market size value in 2024

USD 24.20 billion

Revenue Forecast in 2032

USD 68.82 billion


14.0% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments Covered

By Form, By Application, By End-Use, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


Report customization as per your requirements concerning countries, regions, and segmentation.

Gain profound insights into the 2024 Probiotics Dietary Supplements Market with meticulously compiled statistics on market share, size, and revenue growth rate by Polaris Market Research Industry Reports. This thorough analysis not only provides a glimpse into historical trends but also unfolds a roadmap with a market forecast extending to 2032. Immerse yourself in the comprehensive nature of this industry analysis through a complimentary PDF download of the sample report.



Probiotics Dietary Supplements Market report covering key segments are form, application, end-use, and region.

Probiotic Dietary Supplements Market Size Worth USD 18.79 billion By 2032

The global probiotic dietary supplements market is expected to grow at a CAGR of 14.0% during the forecast period

North America is leading the global market.

the key driving factors in Probiotics Dietary Supplements Market Is 1. Rising awareness and health-conscious consumer base driving the sales of probiotic dietary supplements.