The global hand sanitizer market was valued at USD 2.4 billion in 2019 and is expected to exhibit a CAGR of 31.4% over the forecast period. Hand sanitizer or handrub are the solution of antiseptic, which is based on alcohol or alcohol-free liquid that is used as an alternative to soap and water. Handrub are commonly used to prevent or decrease the risk of transmission of infectious diseases by killing germs present on the hands, which is majorly caused through the transmission of hand.
Hand sanitizer are mainly available in the form of gel, liquid, foam, or spray that principally used to destroy or kill from entering harmful bacteria by the wearer restrictions the contamination potential present in the environment, which can enter by touching mouth or nose with your infected hands. Also, it is used for safety purposes, which further applied to control or to stop making a direct connection with the contaminated hands.
However, due to the current pandemic situation of COVID-19, there has been a sudden surge in the demand of hand sanitizer across the globe. Governments across the globe are following the instruction of World Health Organization (WHO) by mandating the usage of handrub in almost all the establishments. During these times, it can be seen that along with developed nations, developing and underdeveloped countries are making it compulsory for the people for the usage of hand sanitizer. This has tremendously pushed the industry, especially since Jan 2020 and the demand is rapidly increasing. However, it is estimated that post easing the government restrictions of COVID-19, the demand would have a steady growth, however for the market as a whole, this demand would help the industry to grow at a higher rate.
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The end-user sector such as hospital workers, government department workers, and personal along with the strict standards set by the government has primarily manipulated the demand, supply, and consumption of hand sanitizer during the forecast period in the global industry. The growth in the essential and awareness for the development hand sanitizer making systems primarily construct by the industrial sectors or manufacturers are further expected to overcome with the demand in the market growth rate in the future. Over the forecast period, the growth in the demand and sales or supply of liquid hand sanitizer and also demanded gel alcohol-based sanitizer to stop the transmission of infectious disease in the global industry is expected to create opportunities for the manufacturers.
Moreover, the manufacturers are mainly focused on the expansion of the product to encounter the demand for advanced sanitizer that are alcohol component-based products available. These manufacturer players are aiming to develop the stores in order to encounter the demand of hospitals workers, industrial sectors workers, government department workers, and household people for any transmission disease can minimize their effects, and intent to guard the consumer against being direct contacting with the contaminated virus by the proper use of hand sanitizer on time duration. It is predicted that the increase in the adoption of hand sanitizer in the worldwide is raising the need in the number of hospital surgeries or personal use by the persons’ daily to make advanced awareness abilities in the environment, which may further expected to impact the production, demand, and supply of the handrub in the market in the approaching years. Considering the current industry trend, handrubs are widely adopted in the hospital sectors, industrial sectors, supermarkets or departmental stores, household and foremost in the government departments across the worldwide.
The market is primarily segmented on the basis of product type, distribution channel and geographic region.
By Product Type
By Distribution Channel
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On the basis of product type, the global market has been segmented into gel, liquid, foam and spray hand sanitizer. In 2020, the alcohol based liquid handrub segment is expected to dominate the handrub industry and predicted during the forecast period to lead the industry growth. Hence the market growth is primarily as a result of the rising in the awareness of the transmission diseases by the medical workers across the world.
Considering in mind the current industry trend, gel handrub segment accounted for the highest CAGR in the hand sanitizer during the forecast period in the market globally that owing to the growth in the growing demand and consumption for handrub are the main driving factors in the future.
Based on distribution channel, the industry is been segmented into E-commerce, hospital pharmacies, retail suppliers, supermarket and others. In 2020, the hospital pharmacies segment is expected to account for highest market share in terms of value and volume in the global industry which is followed by ecommerce. The growth in the demand for the medical workers and the high conversion use of conventional patients and workers into consumers for use of hand sanitizer are expected to enhance the demand and consumption of hand sanitizer across the world by the means of distribution channel. Moreover, the increase in demand from the developing countries where ecommerce is not deeply penetrated, retail suppliers and supermarkets along with pharmacies will account for growing CAGR in the global hand sanitizer market during the forecast period.
In 2020, North America is predicted to dominate the global market owing to the highest number of COVID-19 cases. This in turn is compelling the companies to increase the production and expansion of the health care use of sanitizer in the market. Moreover, China, India, and Japan are few of the major hand sanitizer markets in the global market, which primarily influences the consumption and demand of the hand sanitizer in the region in the coming years.
It is expected that the growth in demand for the health workers in the region is further expected to create opportunities in the market. In addition, Asia Pacific especially China and India who have major COVID-19 cases will have a positive impact on this market. Considering the current market scenario, the growth in the production of hand sanitizer and growth in the hospital use and personal use are further strengthening the consumption of the hand sanitizer across the globe.
Awareness and stringent rules & regulations are helpful for the development of the demand and consumption of hand sanitizer are probable to play an important role in the in the global market in the coming years. In the global market, the key strategies in order to enhance the market position across the globe it is predicted that the product developments, product launches, and their partnerships are moreover important.
Moreover, the key players involved in the global hand sanitizer market include Gojo Industries, Inc., Vi-Jon, Inc., Nice Pak, EO Products, Edgewell Personal Care, KAS Direct, LLC, 3M Company, Best Sanitizers, Inc., Byotrol plc, Chattem, Inc., Henkel AG & Co. KGaA, Lion Corporation, Medline Industries, Inc., Procter & Gamble Co., Reckitt Benckiser Group plc, SC Johnson & Son, Inc., Deb Group Ltd., Skinvisible, Inc., The Clorox Company, Unilever plc, Godrej Consumer Products Ltd, Zep, Inc., The Himalaya Drug Company and others. These players are expected to compete the market on the basis of value, quality, quantity and flexibility of the product across the various Distribution Channels to create a competitive advantage in the global market to upsurge their global market share in terms of value and volume.